• Title/Summary/Keyword: 확산 이론

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A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products (소비자의 혁신제품수용에 대한 신제품개발 실패 사례 연구)

  • Kyeongsik Yoo;Heungsik Kang;In Sue Kim;Taekeun Kim
    • Industry Promotion Research
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    • v.9 no.1
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    • pp.65-79
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    • 2024
  • This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.

Experimental Study on the Hydrodynamic Dispersion of Contaminants in Geologic Media : Adsorption and Diffusion of Sr and Cr-EDTA in Granitic Rocks (수리지질계에서 지질매체에 따른 오염물질의 수리분산에 관한 실험적 연구 : 화강암질암에서 Sr과 Cr-EDTA의 흡착 및 확산에 관한 연구)

  • Chang, Ho-Wan;Lee, Kwang-Sik
    • Journal of the Korean Society of Groundwater Environment
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    • v.1 no.2
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    • pp.105-112
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    • 1994
  • To investigate the migration behavior of contaminants in rocks. adsorption and diffusion experiments for Sr as a sorbing contaminant and for Cr-EDTA as a non-sorbing contaminant were carried out on granitic rocks. The Sr adsorption on separated minerals and crushed rocks tends to slightly increase with increasing pH. It also greatly decreases with the increase of ionic strength in NaCl solution. Among separated minerals, biotite and sericite have adsorbed much more amount of Sr than other rock-forming minerals, such as quartz, plagioclase, and potassic feldspar, because the specific surfaces and cation exchange capacities of phyllosilicates are generally much greater than those of the other rock-forming minerals. The intrinsic diffusion coefficients of Cr-EBTA for granitic rocks differ little from those of Sr. This indicates that they are independent of water-rock interactions. Experimental data show that the intrinsic diffusion coefficients are positively correlated with the porosities of the rocks. They are close to the theoretically predicted values, especially in pre-steady state diffusion region, with the increase of rock sample thickness.

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Technology Innovation and Changes on Structure of Value Creation in an Industrial Ecosystem (산업생태계의 기술혁신과 가치창출 구조 변화)

  • Han, Eunjung;Hong, Soon-Goo
    • Journal of Korea Technology Innovation Society
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    • v.20 no.1
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    • pp.175-204
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    • 2017
  • The existing innovation policies and strategies mainly focused on the influencing factors for improvement of innovation outcome. However, these strategies were not always successful in driving innovative activities that make technology innovation disseminated. In this regard, innovation ecosystems approach has recently been coming to the force to establish a successful innovation strategy. The innovation ecosystems concept describes that innovation processes are evolved through collaborative networks of economic actors. In an innovation ecosystem, different organizations collaborate for technology development and its use. They interact for value co-creation by sharing mutual resources. The organizational networks are re-organized by dynamic changes of actors' interactions, which drive innovation mechanism of the networks. Recent studies on innovation ecosystems mostly have paid attention on developing theoretical frameworks to describe dynamics of an innovation ecosystem. There have hardly been empirical tests on the theoretical ecosystem models. In this vein, we investigated dynamics of an innovation ecosystem by analyzing structural characteristics of a collaborative network among organizations which are involved in the use of innovative technologies. Particularly, we examined the longitudinal changes of the interaction patterns among the organizations. This test was performed by an analysis of structural equivalence on the network dataset transformed from the organizational interactions. This result provides a guideline for an organization in developing an innovation strategy under a systemic perspective.

Current structures and Diffusion characteristics in Youngil Bay (영일만의 해수유동 구조 및 확산특성)

  • 이종섭;김차겸
    • 한국해양학회지
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    • v.30 no.5
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    • pp.467-479
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    • 1995
  • To investigate the current structures and diffusion characteristics in Youngil Bay, a systematic field observations of current velocity, drogue tracking, dye diffusion experiment and aerial photographing were performed. The flow patterns in the surface layer of the bay depend more strongly on the wind and ocean current than the tidal current, and the patterns in the middle are predominated by the ocean current. The residual currents in the surface generally flow toward the inner bay through the western and central areas of the bay, and then the currents go toward the ocean along the eastern shore of the bay with anti-clock-wise circulation. The residual currents in the surface of the eastern cease are not nearly influenced by the wind, and the currents always move northward to northeastward. However, the currents in the western shore depend strongly on the wind and the outflow of the Huntsman River, that is, the residual currents go northward to northeastward when the southerly to westerly winds blow or a large amount of flow from the river discharge. The residual currents in the middle layer flow toward the inner bay along the western shore of the bay, and the incomed currents go out to the ocean along the eastern shore with anticlockwise circulation. The diffusion of dye patch by the instantaneous point source shows a similar pattern to the drogue trajectory, and the apparent diffusion coefficients of the dye patch by Fick's theory is 1.14${\times}$10$^4$ cm$^2$/s. The behavior of the river discharges in flood shows a band type's effluent pattern toward the outer bay along the western coast.

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Relationship Identification of Diffusion Effect on High-speed Rail Demand Increase (확산효과를 통한 고속철도의 여객수요 증가현상에 관한 연구)

  • Kim, Junghwa;Ryu, Ingon;Choi, Keechoo;Lee, Myunghwan
    • Journal of the Korean Society for Railway
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    • v.19 no.4
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    • pp.539-546
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    • 2016
  • It is over 12 years since the launch of Korea Train eXpress (KTX) services. Demand for the KTX has been on the increase continuously but few studies have been produced related to this phenomenon. KTX passenger demand has been constantly increasing due to influencing factors such as the expansion of network, rise of oil prices, etc. In this study, our main focus is to verify that there are other types of elements that are causing an increase in KTX demand; our approach looks at changes in social and psychological aspect that have occurred due to the reduction of travel time and cost, as well as the imposition of a five-day workweek. In other words, we considered diffusion theory in the marketing area, which affects product selection and purchasing attitudes, as a key factor that is causing passenger demand to increase. That is to say that it is hypothesized that the demand for travel on the KTX has increased due to the train's utility, which is spread by the diffusion effect Therefore, the Bass diffusion model was applied to explain the dramatic increase in KTX passenger demand. Based on this foundation, it was also discussed how certain marketing strategies that incorporate the diffusion effect should be considered variously for sustainable management of rail transportation, while considering a steady passenger demand.

An Empirical Study of Temporal Navigation System for Time-based Contents: Focused on Digital TV Systems (시간 기반 컨텐츠를 위한 항해 시스템에 대한 실증적 연구 : 디지털 TV를 중심으로)

  • 김현호;김진우;박경욱;박준아
    • Journal of KIISE:Software and Applications
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    • v.30 no.10
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    • pp.944-954
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    • 2003
  • People are experiencing severe problems in temporal navigation as time-based contents and platforms become more popular Relatively limited research, however, has been conducted on temporal navigation compared to that on spatial navigation. This research aims to identify efficient temporal navigation aids for time-based contents. It proposes Time Navigator, a new temporal navigation system based on the episodic indexing theory, and evaluates its efficiency through two experiments with a computer-based simulator for digital TV The video contents of digital TV was focused on because it is one of the most representative time-based contents and platforms. Our results indicate that Time Navigator helps people navigate time -based contents more effectively. Its effects increase as the contents include more narratives.

Review on Instrumental Task and Program Characteristics for Measuring and Developing Mathematical Creativity (수학적 창의성 계발을 위한 과제와 수업 방향 탐색)

  • Sung, Chang-Geun;Park, Sung-Sun
    • Journal of Elementary Mathematics Education in Korea
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    • v.16 no.2
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    • pp.253-267
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    • 2012
  • In this paper, we primarily focus on the perspectives about creative process, which is how mathematical creativity emerged, as one aspect of mathematical creativity and then present a desirable task characteristic to measure and program characteristics to develop mathematical creativity. At first, we describe domain-generality perspective and domain-specificity perspective on creativity. The former regard divergent thinking skill as a key cognitive process embedded in creativity of various discipline domain involving language, science, mathematics, art and so on. In contrast the researchers supporting later perspective insist that the mechanism of creativity is different in each discipline. We understand that the issue on this two perspective effect on task and program to foster and measure creativity in mathematics education beyond theoretical discussion. And then, based on previous theoretical review, we draw a desirable characteristic on instruction program and task to facilitate and test mathematical creativity, and present an applicable task and instruction cases based on Geneplor model at the mathematics class in elementary school. In conclusion, divergent thinking is necessary but sufficient to develop mathematical creativity and need to consider various mathematical reasoning such as generalization, ion and mathematical knowledge.

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On the Attractive Teaching Methods of Mathematics for High School students in Island's region (도서지역 고등학생을 위한 흥미로운 수학지도 방안)

  • Park, Hyung-Bin;Lee, Heon-Soo
    • Journal of the Korean School Mathematics Society
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    • v.8 no.4
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    • pp.481-494
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    • 2005
  • In this study, the goal is to spread profound knowledge and theory through providing with accumulated methods in mathematics education to the students who are relatively neglected in educational benefits. The process is divided into 3 categories: mathematics for obtaining common sense and intelligence, practical math for application, and math as a liberal art to elevate their characters. Furthermore, it includes the reasons for studying math, improving problem-solving skills, machinery application learning, introduction to code(cipher) theory and game theory, utilizing GSP to geometry learning, and mathematical relations to sports and art. Based on these materials, the next step(goal) is to train graduate students to conduct researches in teaching according to the teaching plan, as well as developing interesting and effective teaching plan for the remote high school learners.

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Model Development for the Spatial Diffusion Effect Estimation of Nodal Accessibility Increment in the Subway Network (지하철 접근성 증가의 공간적 파급효과 산출모형 개발)

  • 이금숙
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.137-149
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    • 1998
  • It is likely that the spatial structure of the intraurban accessibility as well as the accessibility value of each of the nodes in the subway network is affected by the addition of new linkages. The changes in the accessibility at individual nodes also affect the accessibility in the surrounding areas at some distances away from the nodes. Graph-theoretic algorithms have been developed as a proper measurement scheme for the nodal accessibility in tracked transport networks such as subway networks. However, the graph-theoretic measurements have limitations to estimate the spatial diffusion effect on the surrounding areas. This study proposes a new model for the spatial diffusion effect estimation of nodal accessibility increment in the subway network toward the surrounding areas. Since the distance decay trend of subway station use reflect the spatial diffusion effect of the accessibility of subway station toward the surrounding area. The model is deduced from the subway station use density function which is formulated by the questionnaire survey data.

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A Research on Entrepreneurship Education Recognition Based on Grounded Theory (근거이론에 따른 창업교육 인식에 관한 고찰)

  • Seol, Byung Moon;Park, Sang Hyeok;Park, Jong Bok;Kim, Sang Pyo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.3
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    • pp.23-32
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    • 2014
  • Recently in the field of entrepreneurship education is the government's quantitative diffusion being deployed. University and other entrepreneurship education institutions that provide education services and establish purpose and methods. It means that they supply appropriate curriculum and educational program, schedule etc. Education systems should established to meet the target progress. Definitely the definition of entrepreneurship education and training is required for the direction of the various studies point. This research discusses the thing that might be overlooked in terms of parts suppliers. Grounded theory study was performed. We want to contributes to the theoretical foundation to help understanding the entrepreneurship education. Policy implications for organizations providing entrepreneurship education are expected.

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