• Title/Summary/Keyword: 화훼장식

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Gender Gap in Preference for Flower Design in Venues for the Baby's First Birthday Party (돌잔치 공간의 화훼장식 디자인에 대한 성별 선호도 차이)

  • Kim, Joung Hee;Lim, Young Hee;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.1
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    • pp.77-80
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    • 2011
  • To find out customers' consciousness by gender on satisfaction factors and preference in flower design of venues for the celebration of baby's first birthday, the survey was performed for 650 of adult male and female. The result shows that well designed flower design contributed to improvement in customers' satisfaction and increase in intention of reuse as well. The most influential factors in preference on flower design works were design harmony and color for male and design style and composition for female. Universal preferences of customers regardless of gender were as follows: Installation position preferred in flower design was in the sequence of table, entrance, platform, wall, and ceiling; plant preferred was Rosa hybrida; color preferred was pink; and bulky flower design were preferred.

An Analysis of Korean Floral Design Education Program and the Job Satisfaction of Florist and Applicants Florist (우리나라 화훼장식 교육프로그램 분석과 화훼장식가와 지망생 직업만족도 비교)

  • Moon, Hyun Sun;Hong, Jong Won;Han, Koh Woon;Jang, Eu Jean;Pak, Chun Ho
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.4
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    • pp.315-322
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    • 2010
  • To analyze our country's education program for flower decoration and occupational satisfaction of florist, 60 present florists and 60 applicants were surveyed. To investigate satisfaction of florist, the questionnaire items consisted of satisfaction for occupation etc. experienced by attendants, contents of related education, recognition from society, social treatment. And this study analyzed followings : considerations to select occupation, satisfaction on job of person who majored in related subject and non- person without such an educational background, satisfaction on present occupation, satisfaction on education period, significance of florist ability, significance of requirements for occupational development. The points which present florists and applicants consider as important were aptitude for gardening and prospect. From the analysis by major of florists, majored persons had more satisfaction than non-majored persons but there was no statistically significant difference between them. From the analysis by applicant, as in present florists, majored persons had more satisfaction than non-majored persons. For the satisfaction by career and education period of present florists and applicants, the satisfaction on education related to flower decoration or learning experiences and lecturer's teaching method showed that the lower the career is, the less the satisfaction is. Seeing the result by education period of applicants, the satisfaction on job was similar each other regardless of education period. For difference in recognition on ability by major of present florists and applicants, the result of analysis by major of present florists showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening and making decorations. In the other hand, in the fields of quality maintenance, flower decoration, and flower distribution and management, there was no significance difference between majored and non-majored persons about the recognition of ability. The result of analysis by major of applicants showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening, flower decoration, making decorations, flower distribution and management. For the significance of quality maintenance, majored persons wholly considered the significance more important comparing to non-majored persons but there was no significant difference. Based on the results of this study, in working as a florist, persons who majored in flower decoration had more occupational satisfaction than non-majored persons. And among the contents of education, the education related to gardening was recognized as most important. But at present the systematic and special education programs to cultivate professional florists are deficient. Therefore it is suggested that courses based on systematic educational contents which integrate theory and practice are needed to solve education problem related to flower decoration in this rapidly changing society.

A Study on Design Analysis of Traditional Flower Design in the Joseon Dynasty Period: Focused on Expression Technique (조선시대 전통 화훼장식의 디자인 형태 분석에 관한 연구 - 표현기법을 중심으로 -)

  • Lee, Kyeong Suk;Oh, Wook
    • Journal of the Korean Society of Floral Art and Design
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    • no.45
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    • pp.13-29
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    • 2021
  • Under the recognition that the technological system of traditional flower design in Korea has been passed down from the past to the present, we extracted the type of design form from the flower decoration of the Joseon Dynasty, analyzed the expression technique, and examined the relationship with the modern traditional flower decoration in this study. As a result, most of the flower design works of the Joseon Dynasty mainly expressed one focal point at the central starting point. One central branch line was mainly used, and cut leaves were mainly used as the base material. Similar to the Joseon Dynasty, one central starting point and a base made of leaves are mainly used In modern flower design. In the frequency of use by expression technique, the stem exposure technique was used the most, and cut flowers and cut stems were used at a similar frequency in all techniques. As plant materials, cut flowers and cut stems were mainly used. In addition, non-plant materials such as feathers, fans, and brushes were also used for decoration. In conclusion, it can be seen that traditional flower decorations in Korea were systematically established in the Joseon Dynasty in terms of expression techniques and high-level flower design works were made. In the future, it will be necessary to study the history of our flower designs in more diverse ways and to develop modern flower designs while preserving historical traditions.

The effect of flower decoration on customer's satisfaction and re-visit of a baby's first birthday (화훼장식이 돌잔치 고객의 만족도와 재방문 의도에 미치는 영향)

  • Kim, Joung Hee;Lim, Young Hee;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.1
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    • pp.68-76
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    • 2011
  • This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

Development of Floral Designs by Using Potted Plants (분화류를 이용한 화훼장식 디자인의 개발)

  • Byun, Mi Soon;Lee, Jin Ho;Kim, Jung Sook;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.3
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    • pp.186-195
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    • 2008
  • This works were developed for showing the diversity in natural and unnatural compositions. Floral designs works were created by using potted plant. Structures of spherical, cylindrical, pyramidal, and parasol type were constructed ahead of decoration with potted plants. Containers made of transparent umbrella, pottery, jute, etc. were used for planting plants. Novel ideas to decorate uncomfortable spaces were presented. As appreciation period of potted plants is long, it is expected that the designs and works using potted plants will be suitably utilized in various space.

Case Analysis for Application of Bamboo in Floral Designs (화훼장식에서 대나무 활용의 사례 분석)

  • Bang, Sik;Yoon, Pyung Sub;Ryu, Byung Yeol;Kim, Yang Hee
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.1
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    • pp.7-11
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    • 2008
  • In order to investigate the application of bamboo in various ways in floral designs, we analyzed 108 bamboo items from the monthly magazine 'Fleur' and from the International Flower Contest held from 2001 to 2006. We analyzed the frequency of usage of bamboos by the used parts, kind of design, type of design, and arrangement method in the design work. In terms of the used parts of the bamboo, stems took 90% of the whole work. Among the 77 designs that used stems, excluding the 20 work items presented in the International Flower Contest which has been held in April, number of the bamboo work items peaked at the beginning of the year in January and February, and during summer (July and August). Upon analyzing the type of stems that were used in the 97 works, 63% of the works used bamboo in natural state, but not processed. 48% of the works used the vertical-parallel method among the arrangement methods. Other categorized works were rounded works that were not included in the vertical, horizontal or diagonal mathod. More than 50% of the works, including the table decoration, used space decoration. Among the types of work design that used bamboo as material, 64% were decorative type, 30% graphic type, and 4% formal-linear type.

Analyze the Status of Native Plants in Korea Flower Market and Uses of Floral Decoration (자생식물의 국내 유통 현황 및 화훼 장식 활용 실태 분석)

  • Chung, You Kyung;Kim, Yoon Jin
    • Journal of the Korean Society of Floral Art and Design
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    • no.40
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    • pp.77-96
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    • 2019
  • This study was conducted to grasp distribution of native plants in flower market and uses of native plants in floral decoration. This study was investigated native plants sold in flower market(2017.01-2017.12) and their monthly sales. Also, this study analyzed the use of native plants, frequency of native plants classified by form and color of native plants used for floral decoration in flower magazines 'Fleur' and 'The Flower'. Among 172 species distributed cut-flower, native plants in Korea flower market are only 24 species(14.0%). Number of filler flower(15 species) is more than other forms. Native plants used in 'Fleur' and 'The Flower' were 14 species(10.2%) and 17 species(9.6%), it is meaning that native plants were less used than foreign plants. The number of filler flower was the highest in both magazines, but form flower(299 works) in 'Fleur' and mass flower(571 works) in 'The Flower' are used most frequently. According to color analysis of native plants used for floral decoration, P(purple), PB(navy) and RP(reddish purple) were 57% of the total. It can be increased native plants uses in flower decoration with developing form and mass flower considering color preference.

Study of Dried Korean Native Plants Using for Floral Clusters (건조 자생식물 종별 꽃다발 이용 가능성 검토)

  • Sohn, Kwanhwa;Kwon, Hye Jin
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.4
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    • pp.266-274
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    • 2008
  • Korean native plants were investigated for their suitability to be used for floral clusters after drying. Floral clusters which were made in semi-sphere with a hand-tied method and can be fit in $22{\times}22{\times}37cm$ paper boxes were made with 37 species. Among 37 species, the 14 species which were easy to dry, to make floral clusters, and have not been used in other countries, were Echinochloa crus-galli var. frumentacea, Imperata cylindrica var. koenigii, Muhlenbergia huegelii, Phleum pratense, Setaria glauca, and Setaria viridis in Gramineae, Artemisia capillaris, Artemisia montana, and Chrysanthemum indicum in Compositae, Agastache rugosa, Elsholtzia ciliata, Elsholtzia splendens in Labiatae, Carex neurocarpa in Cyperaceae, and Vitex rotundifolia in Verbenaceae were used with leaves, flowers, and fruits. The suitable plants for a floral cluster in $22{\times}22{\times}37cm$ paper box, a wreath in $22{\times}22{\times}6cm$ paper box, and a flower arrangement in $22{\times}22{\times}22cm$ paper box, which were made to a set, were 10 species, that is Phragmites communis, Setaria glauca, Setaria viridis, Artemisia capillaris, Artemisia montana, Chrysanthemum indicum, Elsholtzia ciliata, Elsholtzia splendens, Mosla punctulata, and Vitex rotundifolia.

A Study on the Sales Status for Flower Shop in Domestic : Emphasis on Peak Season and Flower Products with High Rate Sales by Items (국내 플라워샵 판매현황에 관한 연구 -품목별 판매율이 높은 화훼상품과 성수기를 중심으로-)

  • Seol, Ga Ae;Yun, Suk Young;Choi, Byung Jin;Jang, Hyun Hee
    • Journal of the Korean Society of Floral Art and Design
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    • no.42
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    • pp.145-156
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    • 2020
  • The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6th (1.8%) in the annual sales volume survey, increased to 3rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.