• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.172-181
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• 2022

This study aims to find out the design needs of millennials for flower services amid changes in the environment in which flowers are purchased online. To this end, first, the consumption tendency of millennials and online flower purchase trends were examined. In addition, focusing on flower bouquet products, the market status of flower delivery shopping malls, which are online flower product services, and regular flower subscription services, a new trend in the flower market, were investigated. Based on this, a survey was conducted to improve online flower services. As a result of the survey, it was found that millennials trusted branded products, preferred eco-friendly products, and tended to have strong design openness in improving online flower service design. In addition, millennials prefer natural bouquet designs mixed with large and small flowers to large and colorful roses, which are currently mainly sold at flower delivery shopping malls. Therefore, we hope that this study will improve the design of online flower services that meet the needs of millennial consumers, revitalizing flower purchases, and expanding to new online flower service design research.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.3-21
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• 2020

In this paper, the funeral was defined as a culture of death and, on the most important ideological basis, the biological death was not recognized as the end of the world, but as a starting point for another life. Various funeral cultures were investigated and the funeral floral design was analyzed through the case. Based on this, it was concluded that Korea's funeral floral design was an impediment to the development of funeral floral design, similar to the use of limited materials. Storytelling, a communicative concept through the exchange of emotions and opinions, rather than unilaterally conveying a message as an answer, is one of the most effective marketing strategies in the emotional consumption era. Based on this, the target person was selected to analyze life and draw suggestions from his life. Accordingly, the production of the work was attempted by applying storytelling to the funeral floral design. The painting design applied to storytelling expressed the symbol and meaning of the painting design material, and the color and form of the floral design in various forms and colors of pastel line, which are based on peach color that symbolizes the deceased, in a departure from the traditional funeral painting design with the solemn atmosphere of the geometric design centered on the white chrysanthemum material.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.77-80
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• 2011

To find out customers' consciousness by gender on satisfaction factors and preference in flower design of venues for the celebration of baby's first birthday, the survey was performed for 650 of adult male and female. The result shows that well designed flower design contributed to improvement in customers' satisfaction and increase in intention of reuse as well. The most influential factors in preference on flower design works were design harmony and color for male and design style and composition for female. Universal preferences of customers regardless of gender were as follows: Installation position preferred in flower design was in the sequence of table, entrance, platform, wall, and ceiling; plant preferred was Rosa hybrida; color preferred was pink; and bulky flower design were preferred.

• FLOWER RESEARCH JOURNAL
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• v.18 no.4
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• pp.308-314
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• 2010

Importance of color in floral design has been emphasized for long time, but it is difficult to find out standardization of color for floral design and for educational system. Wedding bouquet is major and important part of floral design and it shows same problem. The research is concentrated on color image analysis of wedding bouquet designs which have been submitted for 'Interflora World Cup Competition' with the intention to utilize the study result as the basic information of floral design. Colors of wedding bouquets from 20 different countries were analyzed. All of designers chose high brightness and saturation more for designing the bouquets. Warm colors and cold colors have been taken in similar portion. Blue color has been rarely used and it is probably because of the rarity of blue flowers. This study shows each continent has different color preference. European designers used wide variety of colors while Asian designers preferred red color. From this study, we found that color image scales of wedding bouquets represent 8 images out of 12 representative images. Four exceptions are 'clean', 'elegant', 'gentle' and 'modern' images.

• FLOWER RESEARCH JOURNAL
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• v.17 no.4
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• pp.336-341
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• 2009

This paper is to propose creating brand of Korean floricultural industry due to decreasing income of farm, cultivation area, market volume. Japanese flower brands have been setting in market in form of chain store or franchise. But in Korea, there is no indigenous image and style of floricultural brands yet. However, The successful brand of floricultural distribution market and flower production, for example, the 10 cm pot plant, the parents' day carnation, and the wreath of condolence or congratulation will be expected revival in the future of Korean floricultural industry.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2010.03a
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• pp.179-182
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• 2010

• Journal of the Korean Society of Floral Art and Design
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• no.45
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• pp.13-29
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• 2021

Under the recognition that the technological system of traditional flower design in Korea has been passed down from the past to the present, we extracted the type of design form from the flower decoration of the Joseon Dynasty, analyzed the expression technique, and examined the relationship with the modern traditional flower decoration in this study. As a result, most of the flower design works of the Joseon Dynasty mainly expressed one focal point at the central starting point. One central branch line was mainly used, and cut leaves were mainly used as the base material. Similar to the Joseon Dynasty, one central starting point and a base made of leaves are mainly used In modern flower design. In the frequency of use by expression technique, the stem exposure technique was used the most, and cut flowers and cut stems were used at a similar frequency in all techniques. As plant materials, cut flowers and cut stems were mainly used. In addition, non-plant materials such as feathers, fans, and brushes were also used for decoration. In conclusion, it can be seen that traditional flower decorations in Korea were systematically established in the Joseon Dynasty in terms of expression techniques and high-level flower design works were made. In the future, it will be necessary to study the history of our flower designs in more diverse ways and to develop modern flower designs while preserving historical traditions.

• FLOWER RESEARCH JOURNAL
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• v.18 no.4
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• pp.323-327
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• 2010

This design study was conducted to plan and propose the bus-station as the public design for Cheongju City. The study was provided other purposes which designed its function as plant container and revealed the brand identity of Cheongju City, Jikji. At planning stage, design plant container with motif from top roof of the Early Printing Museum of Cheongju. And planed it located on the top of facility. The facilities, with design factors that increase satisfaction, were planed through the analysis of user behavior. The narrow frame and transparent wall were intended to establish clear sight for its users or pedestrians on road. In order to harmonize with urban surroundings, decreased the fanciness of designed figure and used achromatic color as lead main color.

• FLOWER RESEARCH JOURNAL
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• v.16 no.3
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• pp.186-195
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• 2008

This works were developed for showing the diversity in natural and unnatural compositions. Floral designs works were created by using potted plant. Structures of spherical, cylindrical, pyramidal, and parasol type were constructed ahead of decoration with potted plants. Containers made of transparent umbrella, pottery, jute, etc. were used for planting plants. Novel ideas to decorate uncomfortable spaces were presented. As appreciation period of potted plants is long, it is expected that the designs and works using potted plants will be suitably utilized in various space.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2023.04a
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• pp.137-138
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• 2023