• Title/Summary/Keyword: 화장품 품질

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The Export Enlargement Strategy of Chinese Cosmetic (중국 화장품의 수출 증대 방안에 관한 연구)

  • Li, XuZhe;Lin, HuiYi;Kwak, Hye-Eun;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.239-248
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    • 2017
  • As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

A Study on the Actual Condition of Using Low-priced Cosmetics and on the Purchasing Behavior in Female Undergraduates (여대생들의 저가 화장품에 대한 사용실태 및 구매행동에 관한 연구)

  • Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.37 no.2
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    • pp.177-189
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    • 2011
  • Women starts to make up after high school graduation. They have low economic power. But they select cosmetics by themselves and have high demand. Therefore, they can be major customers of low-priced cosmetics and it can be regarded as independent cosmetics market. Thus, this study analyzes the purchasing propensity of lowpriced cosmetics in female undergraduates, who are main targets of low-priced cosmetics, satisfies the more customers desire through further segmenting the targets, suggests a continuous developmental plan for low-priced cosmetics through securing potential customers and segmenting market, and analyzes and typologizes female undergraduates lifestyle. The aim is to grasp the actual condition of using the low-priced cosmetics and the satisfaction with purchase, and to utilize it as basic date of inducing right consumption culture of female undergraduates. For this study, 305 reliable questionnaires are analyzed from the total 320 questionnaires and spss win 15.0 program was used. The results were as follows. About 90.1 percent of female undergraduates had experience using low-priced cosmetics and standard of priority selection was the quality of low-priced cosmetics. The main reason not to use was low price image.

Impact of Difference in Korean Wave Awareness among Chinese Women on Quality Perception and Purchasing Behavior of Korean Cosmetic Products (중국여성의 한류 인지도 차이가 한국 화장품에 대한 품질인식과 구매행동에 미치는 영향)

  • Lee, Jeong-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.5097-5104
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    • 2013
  • To derive implication for marketing strategy for Korean cosmetic products in China, an analysis was conducted on the difference in quality perception and purchase behavior between two groups of Chinese women classified by their awareness of Korean Wave. Analytical methods including k-means clustering method, independent samples t-test, factor analysis were applied on the survey results of Chinese women residing in Guangzhou city. The positive impact of Korean Wave on quality perception and brand image is much stronger for higher awareness group, compared against for lower awareness group, that leads to higher product satisfaction and willingness to recommend purchases. Thus, marketing strategies need to be adjusted based on the difference in customers awareness of Korean Wave. However, the low price is the primary inducement for purchases for both groups, increased efforts to enhance brand image and product quality as premium products is strongly required, together with the utilization of Koran Wave.

Studies on the Cosmetic Analysis based upon Oxidation Reduction Reactions (산화환원 반응을 이용한 화장품 분석에 관한 연구)

  • Kim, Young-So;Kim, Boo-Min;Park, Sang-Chul;Park, Jeong-Eun;Jeong, Hye-Jin;Chang, Ih-Seop
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.33 no.1 s.60
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    • pp.11-15
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    • 2007
  • Oxidation/reduction titrations are important quantitative procedures for many chemicals. Several widely used analytical methods for cosmetic ingredients are based on the redox reactions. In this article, we summarized basic theories of redox titration and applications. Determination of unsaturation properties based on iodine or bromine number, quantitation of hydrogen peroxide or peroxide materials in several cosmetic ingredients and measurement of titanium dioxide, widely used sunscreen agent, in cosmetics are discussed here.

A Study on the Microbial Measurement for Cosmetics Using Automated Methods (자동화 장비를 사용한 화장품중의 미생물 검출에 대한 연구)

  • Kim Eun-Young;Jang Seok-Tae;Choung Soung-Oun;Hong Tae-Won
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.4 s.48
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    • pp.549-553
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    • 2004
  • ATP bioluminescence system and impedance system were evaluated with the objective of reducing the time for microbial analysis of cosmetics formulations from 72 to 24 h. The meaningful correlation (at least $95\%$) was achieved when emulsion were artificially contaminated with low levels of different organisms, including Pseudomonas aeruinosa, Staphylococcus aureus, Escherichia coli and Ralstonia mannitolilytica. The standard agar plate method, ATP bioluminescence and impedance method were used for in this study. Successful evaluation and validation of automated systems has enabled the introduction of ATP bioluminescence and impedance method into routine use within the microbiology laboratory. This has provided a rapid assessment of product quality, resulting in faster throughput and resource maximization.

The Effects of Chinese Consumer The Propensity For Consumption Purchase Intention (중국 소비자 소비성향이 한국화장품의 구매의도에 미치는 영향)

  • Zhang, Haikuo;Yao, JinGe;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.413-426
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    • 2021
  • This paper's purpose is to analyze the effect of Chinese consumer propensity to Korean cosmetics purchase through empirical analysis. The result, first, the sub-factors of Chinese consumers' consumption propensity, fashion-seeking propensity, brand-seeking propensity, price-seeking propensity, and quality-seeking propensity, were all deduced to have a positive effect on Chinese consumers' trust in Korean cosmetics. It was found that price pursuit orientation did not significantly affect purchase intention, while other factors had a significant positive effect. Second, Chinese consumers' trust in Korean cosmetics has a significant effect on purchase intention. Third, trust had a complete mediating effect between fashion-seeking orientation and purchase intention, and a partial mediating effect between brand-pursuing orientation, quality-seeking orientation, and purchase intention, whereas a mediating effect was not found between price-seeking orientation and purchase intention. Fourth, Korea's national image has no moderating effect on the relationship between trust and purchase intention.

Customer Satisfaction Analysis for Global Cosmetic Brands: Text-mining Based Online Review Analysis (글로벌 화장품 브랜드의 소비자 만족도 분석: 텍스트마이닝 기반의 사용자 후기 분석을 중심으로)

  • Park, Jaehun;Kim, Ye-Rim;Kang, Su-Bin
    • Journal of Korean Society for Quality Management
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    • v.49 no.4
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    • pp.595-607
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    • 2021
  • Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the service satisfaction of a cosmetic brand is evaluated higher as more positive opinions are commented in the online reviews. This study focuses on two approaches. First, it collects online review comments from the top 50 global cosmetic brands and evaluates customer service satisfaction for each cosmetic brands by applying Sentimental Analysis and Latent Dirichlet Allocation. Second, it analyzes the determinants that induce or influence service satisfaction and suggests the guidelines for cosmetic brands with low satisfaction to improve their service satisfaction. Results: For the satisfaction evaluation, online review data were extracted from the top 50 global cosmetic brands in the world based on 2018 sales announced by Brand Finance in the UK. As a result of the satisfaction analysis, it was found that overall there were more positive opinions than negative opinions and the averages for polarity, subjectivity, positive ratio, and negative ratio were calculated as 0.50, 0.76, 0.57, and 0.19, respectively. Polarity, subjectivity and positive ratio showed the opposite pattern to negative ratio, and although there was a slight difference in fluctuation range and ranking between them, the patterns are almost same. Conclusion: The usefulness of the proposed framework was verified through case study. Although some studies have suggested a method to analyze online reviews, they didn't deal with the satisfaction evaluation among competitors and cause analysis. This study is different from previous studies in that it evaluates service satisfaction from a relative point of view among cosmetic brands and analyze determinants.

The Effect of Fragrance on the Quality of Cosmetic Products (향이 화장품 품질 평가에 미치는 영향 연구)

  • Lim, Won-Churl;Kim, Hae-Sung;Han, Sang-Kil;Lee, Geun-Su;Kang, Ki-Choon;Pyo, Hyeong-Bae
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.37 no.1
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    • pp.83-90
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    • 2011
  • Priming refers to the incidental activation of knowledge structures, such as trait concepts and stereotypes, by the current situational context. Many studies have shown that the recent use of a trait construct or stereotype, even in an earlier or unrelated situation, carries over for a time to exert an unintended, passive influence on the interpretation of behavior. Recent researches have shown that attitudes and other affective reaction can be triggered automatically by the mere presence of relevant objects and events. So assuming that behavioral responses to fragrance are also represented mentally, they should also be capable of becoming automatically activated, by the same principles that govern the development of automaticity of other representations. On the basis of this theory, this study examined the effect of fragrance on the quality of cosmetic products.

Analyzing the Effects of Consumer Value Perception, Environmental Motives, and Perceived Barriers on the Purchase Intention of Vegan Cosmetics (비건 화장품의 구매의도에 영향을 미치는 소비자 가치 인식, 환경적 동기 및 지각된 장벽의 영향 분석)

  • Eun-Hee Lee;Seunghee Bae
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.5
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    • pp.1043-1054
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    • 2023
  • Amidst the rapid growth of the vegan cosmetics market, consumer orientation towards environmental and ethical values has been intensifying. However, research on this subject remains limited. This study delves into the relationship between consumer value perception, environmental motivations, and perceived barriers influencing the purchase intentions of vegan cosmetics. Conducting a PLS-SEM analysis on a sample of 300 women with experience using vegan cosmetics, it was discerned that monetary value, social value, brand value, emotional value, quality value, and environmental knowledge play significant roles in influencing purchase intentions. The moderating effect analysis highlighted image barriers and value barriers as crucial factors. Through Importance-Performance Map Analysis, emotional value emerged as a pivotal element in strategizing to strengthen the purchasing intentions for vegan cosmetics. This research contributes both theoretically and practically to enhancing the competitive edge of the vegan cosmetics market and promoting sustainable consumption behavior.

A Study on the Recycling Improvement method of a Cosmetic Container in Korea (우리나라 화장품용기의 재활용 증진 전략)

  • Kim, Young-Gook;Lee, Hoon;Jung, Jae-Chun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.10 no.1
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    • pp.128-138
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    • 2002
  • Waste recyling is a very important concept with waste minimization in the waste managment. Especially, recycling waste from the point of environmental and economical view is useful. The recycling part of package waste needs to continuously grow. But, cosmetic container, which is continuosly increased as waste. The difficulty of waste treatment in cosmetic industy produces complicated environment problem. Cosmetic container is difficult to recycle because it mostly made of complex material. Also, cosmetic container is difficult to separate I source and thus usually are generated mixed waste. In this study we performed an analysis on the Recycling Improvement method of a Cosmetic Container The result of this study could be summarized as follows 1) As a part of law and a system improvement, must be achieved Improvement Cosmetic law, Deposit refund system. and charge system, Technology development for recycling of a cosmetic container, Extension of refill productions, Recovery system establishment of a cosmetic container and inducement of a maker's recycling paticipation. 2) As a part of a cosmetic container design improvement, must be achieved simplification and standardize of container's cuality, Cosmetic life cycle extension, Selection of recycling materials and Cosr reduction of a cosmetic container. In conclusion, To the recycling improvement of a cosmetic container, must be achived collective development of system improvement, participation of the government and company and a consumer's recycling consciousness. Most of all, A company need to try to recycling container development of a cosmetic container.

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