• The Journal of the Korea Contents Association
• /
• v.9 no.2
• /
• pp.410-422
• /
• 2009

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

• Journal of Korea Multimedia Society
• /
• v.12 no.9
• /
• pp.1342-1350
• /
• 2009

Until today, the uses of digital display system mostly included demonstration, observation, and exhibition of simple images. The strengths were that the images that changes in line with the music played could be reinterpreted as a different work. Also, it could stimulate the sensibility of the users. However, the range of the uses of the system is very limited and users could easily lose their interest. Therefore, it is necessary to develop a system that could continuously induce and motivate user interaction. Therefore, the RSS based digital folding screen system proposed by this paper has an objective of being used as an interactive media system which overcome the limitations of former eight-sided folding screen used for simple observation purposes. It also applied the main function of RSS in which the user could collect and read newly registered messages without visiting the blogs or corresponding websites. Therefore, it is capable of sending the information needed by the user. Generally, we can observe the contents for mere observation purposes and when necessary, it could also be utilized for advertisement or exhibition purposes. It could also be used as a information transfer system in public facilities.

• The Journal of the Korea Contents Association
• /
• v.16 no.2
• /
• pp.600-608
• /
• 2016

This research has analyzed the influence of Goyang Flower Exhibition Festival's service quality on emotion, perceived value, satisfaction, and re-visit intention. First of all, the service quality scale was composed with four factors : subsidiary service, exhibition contents, guidance service, space convenience. As the results of influence analysis, four factors had significant influence on attendee's perceived value and positive emotion respectively. Among those four factors, space convenience and guidance service showed high impact. Toward positive emotion. exhibition contents showed most influence while four factors are significantly related. Three factors of exhibition contents, guidance service, space convenience had significant effect on negative emotion. Also, positive emotion and perceived value was analyzed to have significant influence on re-visit intention.

• Korean Journal of Heritage: History & Science
• /
• v.57 no.1
• /
• pp.54-79
• /
• 2024

The purpose of this research is to fill the vacuum created by the tendency of bias towards China among the curators of Korean museums who plan exhibitions focusing on Balhae, and to share with researchers in the countries concerned various supplementary research materials that could deepen their understanding of the history of Balhae. These materials are based on analyses of the details of exhibitions about Balhae held in a particular Russian museum and the characteristics of and changes in the museum's operational policy. Thus, this research focuses mainly on the permanent and special exhibitions held by the Far East History Museum and Reserve, whose collection represents the archaeological achievements of Russia regarding the history of Balhae. The first part of the research focuses on the layout of the exhibitions presented by the museum and the museum's operational policy. It reveals that the museum's permanent exhibitions follow a diachronic arrangement of the local history, while the first and second special exhibitions featured exhibits that were selected from the collections of the Russian Academy of Sciences and arranged according to specific themes. It also examines the museum's policy for operating the exhibitions, focusing on the operational rules, the human resources deployed to run them, and the related educational and PR programs. The second part of the research examines such issues as local politics, economy, education and culture related to the exhibitions on Balhae's history, and connects them to the background and development of the exhibitions. This study reveals that the permanent exhibitions were intended to promote historical awareness of the local area by museum visitors, particularly those who visited the exhibitions while the city was hosting important events such as international summits. It also reveals that the museum's first special exhibition led to the promotion of Korea-Russia cooperation on exchanges in the fields of culture and tourism, whereas the second special exhibition involved no PR efforts or related events, which was probably due to the changes that have occurred in the relationship between Russia and its neighboring countries since then. The final part of the study focuses on the characteristic features of the exhibition narratives, and compares school textbooks on local history and history books for general readers with the contents of the exhibitions. The analysis of the narratives based on the development of time shows that the history of the Mohe (or Malgal) tribes has been combined with that of Balhae, while they are treated separately in school textbooks. As regards political history, the narrative was largely focused on officials in Balhae's central government rather than on Mohe warriors in the border areas. The maps of Balhae presented in the exhibitions highlight the importance of accumulating empirical data. As for the exhibition of material cultures, this study suggests that the museums should obtain more archaeological floral and faunal remains related with agriculture and hunting. It also points out that the narrative on the theme of foreign relations deals with the archaeological relics of Unified Silla together with those of the Turkic tribes. As for the theme of philosophy and culture, the narrative focused on the state ceremonies and rituals of Goguryeo, a theme that has attracted little attention among Korean academic circles and which consequently requires further study. In conclusion, this study is meaningful in that it suggests a number of research topics regarding the development of exhibitions and exhibition narratives about the history of Balhae by a prestigious Russian museum that specializes in this subject.

• Archives of design research
• /
• v.21
• /
• pp.161-170
• /
• 1997

The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

• Journal of the Korean Society for Library and Information Science
• /
• v.30 no.2
• /
• pp.107-125
• /
• 1996

The exhibit programs of library are considered an effective and imporant mechanism to satisfy the demand for information of library users and to innovate a library image. Accordingly, the purpose of this paper is to investigate their recognitions as to how librarians and library users think of the effectiveness of the exhibition programs and as to how the programs exert an influence upon libraries. For research methodology, this research is randomly questionnaired to 360 library users and 90 librarians in July 1995. The collected data is analyzed by such statistical methods as frequency, crosstabs, T test and annova. The analysis shows that there are interesting research findings as follw; 1. The exhibition programs are appeared to be effective for education of library users. 2. The programs are appeared to be effective for increased use of library materials. 3. The programs are appeared to be effective for public relations. 4. The programs are appeared to be effective for collection development. 5. They are revealed to have academic values like academic articles. In sum, among the opinions of librarians, they indicate that the programs are very important in activating the functions of library. Therefore, university libraries should lavishly support the exhibition programs with enough budget and exhibition planners to manage.

• Journal of Korean Society of Archives and Records Management
• /
• v.15 no.3
• /
• pp.87-114
• /
• 2015

The Presidential Archives collects and manages both the presidential records and historical archives related to the president which it subsequent provides to the people. Regardless of these special duties that meet the people's right to know, its awareness and study on the Presidential Archives has not been thoroughly satisfied. It is time to focus on providing service to share and utilize records and archives, as well as for preservation and management purposes. Therefore, this study proposes exhibition methods through storytelling, which is well-known, as it pursues the importance of developing various services for a more efficient usage and promotion of the Presidential Archives. This helps raise awareness about the Presidential Archives, attract group visits of children, and provides a good example for collecting archives and planing exhibitions.

• Journal of Korean Society of Archives and Records Management
• /
• v.13 no.1
• /
• pp.7-33
• /
• 2013

Recently, the development of information technology (IT) continues to promote the digitalization of archives (valuable records) and has therefore, affected archiving centers. This digitalization is shown to these archiving centers by taking advantages of various digital exhibitions. This study aims to consider why it is necessary to use digital exhibitions in archiving centers. In order to examine the needs of digital exhibitions, this study focuses on some ideas and important roles in digital exhibitions and research cases of online exhibitions applied with digital technology. Consequently, this study derives some values from them. Digital exhibitions held online continuously provide the following; first, a great amount of information about the archives by using hyperlink; second, the ability to recreate the attractive contents of digitalized archives by utilizing virtual reality, which makes the users greatly interested; the third and final thing online digital exhibitions provide is the storytelling it provides, which also serves as an avenue for people to communicate with one another. These processes of communication are also reflected in the story. In addition, they can help publicize not only the archiving center, but also the local community as it promotes cultural and tourism resources.

• Bulletin of Korea Environmental Preservation Association
• /
• s.387
• /
• pp.36-39
• /
• 2010

환경보전협회에서는 정부의 "환경산업육성" 취지하에 매년 국제환경산업기술 & 그린에너지전(ENVEX)을 개최해오고 있습니다. 국제환경산업기술&그린에너지전(ENVEX) 참가업체를분야별로 매회 연재하여 게재하고 있사오니 근무현장에서 애로사항이나 기타 궁금한 사항에 대하여 전문업체의 기술자문을 받으실 수 있습니다. 2009년 전시회에서도 24개국 273업체가 참여한 가운데 LPI 하이브리드 자동차 등 녹색성장을 견인하는 핵심 녹색기술과 신제품 등 1,500여점의 전시품이 소개되었으며, 정부의 지원으로 중국, 일본, 인도네시아, 베트남 등 해외바이어를 초청하여 우리의 환경기술력을 국제적으로 홍보하고 환경산업 해외진출의 기회를 마련하였습니다.2010년 부터는 국제적 환경문제인 기후변화와 지구온난화에 대응하기 위하여 기존 전시분야에 신재생에너지를 확대 강화하여 전시명칭을 국제환경기술전에서 "국제환경산업기술&그린에너지전(ENVEX)"으로 명칭을 변경하였습니다.

• Proceedings of the KOR-KST Conference
• /
• 1998.10b
• /
• pp.409-409
• /
• 1998

본 연구는 운전자 특성 및 교통사고 발생유형에 따른 사고 심각도(Severity)를 분석함으로써 교통사고를 유발키 쉬운 운전자 집단과 사고 발생시 위험도가 높은 사고유형을 규명하고자 하였다. 교통사고 위험집단 분석을 위한 운전자 특성은 성별, 차종, 연령 등을 대상으로 하였으며, 사고유형별 심각도 분석은 사고유형을 여덟 가지로 분류하고, 결과의 신뢰성 확보를 위하여 안전벨트 착용여부를 추가하여 상해정도와의 관계를 비교하였다. 로그-선형 모형 및 로짓 모형을 사용하여 카테고리 자료를 분석하였으며, 그 결과 위험집단 분석에서는 '20세 미만의 이륜차 운전자', '41세에서 50세까지의 택시운전자'가 가장 위험한 것으로, 또한 남자보다는 여자가 승용차, 택시, 이륜차 등에 관계되었을 때 위험한 것으로 조사되었다. 사고유형과 심각도와의 관계에서는 정면충돌 사고와 앞지르기 시 우회전시 사고가 기여위험도(Odds Multiplier)가 매우 높아 부상 또는 사망사고와 연계될 가능성이 큰 것으로 나타났다. 따라서 교통사고의 예방과 사고발생시의 심각도 경감을 위해서는 교통사고 취약계층으로 분석된 위험집단에 대한 교통안전 교육 및 홍보가 강화되어야 하고, 정면충돌 사고와 앞지르기 시 우회전시 발생하는 사고를 줄일 수 있는 방안이 연구되어야 할 것이다.