• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.433-435
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• 2023

본 연구는 기업가정신 글로벌비즈니스 세미나 과목의 과제로써 기업가정신이 무엇인지 확립하고 기업가정신과 연관 지을 수 있는 주제를 선정하여 스스로 연구함으로써 그 의미를 구체화 하고 새로운 패러다임을 제시하고자 하는데 의미가 있다고 볼 수 있다. 저자들은 '문화'가 갖는 상대성에 주목하여 기업가 정신을 해석하였으며 재학 중 배웠던 '홉스테드의 문화 특성' 이론과 접목시켜 문화가 기업가 정신에 어떤 영향을 끼치는지 연구하였다. 글로벌 기업가정신 모니터(GEM)의 글로벌 기업가 지수 순위 조사 결과와, 홉스테드 인사이트(Hofstede-insight)의 6가지 차원에 따른 국가별 문화지수 파일을 접목시켜 수치화하고, 시각적 그래프 및 엑셀 데이터 다중 회귀분석을 통하여 결과를 도출하였다. 홉스테드의 문화 특성이 기업가 정신 순위에 영향을 미칠 것이라고 가정하고 분석한 결과, 홉스테드의 6가지 차원 중 하나인 불확실성 회피성향이 기업가 정신에 가장 높은 영향을 미친다는 사실을 발견하였다. 이번 연구를 통해기업가 정신을 계승하는 기업문화를 제고하고 경제학과 인류학 통합 연구의 필요성을 제시한다.

• Korean journal of communication and information
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• v.46
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• pp.212-244
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• 2009

This study examined the effects of cultural factors and demographic factors on the perceived appropriateness and likelihood of using five categories of inappropriate negotiation strategies. Five categories of inappropriate negotiation strategies consist of traditional competitive bargaining, attacking opponent's network, false promises, misrepresentation of information and inappropriate information gathering. Two kinds of cultural variables, Hofstede's cultural dimensions and 'Chemyon' dimensions were used as universal, etic variables versus indigenous, emic variables. Survey result shows age and gender had significant effects only for traditional competitive bargaining, but gender and personal negotiation style did not have any effects for the inappropriate strategies. Hofstede's dimensions as well as Chemyon dimensions had significant effect for perceived inappropriateness and likelihood of using inappropriate strategies. While both Chemyon and Hofstede's dimensions were significant, Chemyon accounted for more variance than Hofstede dimensions in most cases. This suggests Chemyon's vital role in explaining Korean negotiators' perception and attitude towards inappropriate negotiation strategies. Implications of the results and future research are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.35-48
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• 2016

Individual characteristics and entrepreneurship are important factors to determine entrepreneurial intentions. Despite this, little attention has been given to external factors, which effects to venture start-up decision. This study examines the relationship between individual characteristics and entrepreneurship by moderating effect of Hofstede's cultures dimensions theory. For this, 244 copies of the questionnaire were empirically analyzed. According to the results of analysis, internal locus of control, self-efficacy were found to have positive effects on autonomy, innovativeness, pro-activeness. In addition, uncertainty avoidance of Hofstede's cultures dimensions theory were found the moderating effects on entrepreneurship and entrepreneurial intentions. Therefore, this study suggests theoretical and practical implications, as below, according to the results. Firstly, pro-activeness take a important part on venture start-up. Thus, venture start-up institution and venture managers need to develop "venture education curriculum" that fostering the pro-activeness mind of entrepreneur. Secondly, In order to anticipate entrepreneurial intentions more precisely, analyzing the interaction between environmental variables and individual variables is desirable. Lastly, in the future study of entrepreneurship, the comprehensive analysis of correlation between the factors that including three factors of entrepreneurship is need to be conducted and more effective way of readdressing the entrepreneurship is necessary.

• Archives of design research
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• v.17 no.3
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• pp.431-440
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• 2004

Environment has formed characters of one society and the society has formed its characteristic cultural behaviors. Oppositely cultural behaviors make the characteristic products like environment and space products. It gives the idea that we can create cultural space by examining cultural characteristics. This research bases on the 5 cultural dimensions of Geert Hofstede to inspect cultural quality of Korea and the 10 cultural factors of Edward. T. Hall in order not to omit some part of cultural characters. From April 2004, KTX which is originated from TGV of France began toroll in Korea. It is interesting that the same interior of train is used by two different cultures. The method to find out the special quality of transportation culture of Korea passed 5 steps like following; 1) making a questionnaire to understand general concepts 2) observation to make dear what are the special behaviors in the interior of train 3) comparison valuation with marking sheet of the interiors of KTX and HSR in order to find out which space Korean people prefer 4) comparison of behaviors in the interior of KTX and TGV 5) Interviewing and surveying the opinions of passengers of KTX. With these methods it would be possible to seek out the characters, preferencesand needs for the interior space of train. There were remarkable things like following 1) importance of privacy from the other's eyes 2) seriousness of individual seat because of the short term transportation 3) necessity of continuous information because of 'Uncertainty Avoidance Culture' 4) absence of moving 5) requirement of bright and comfortable interior like one's inner room 6) preference to take a seat as a group with their friends or family due to 'Collective Culture' 7) self-defense and self-protection of one's baggage because of 'Uncertainty Avoidance Culture'. With these discoveries this research suggests guidelines to design interior of train of Korea.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.619-633
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• 2008

This study is to compare cultural characteristics and the clothing value between Korean and American college women. Also this study is to analyze the culture effect on the clothing value. The cultural characteristics is explained by Hofstede's five Cultural Dimensions- power distance, individualism, masculinity, uncertainty avoidance and long-term orientation. 800 questionnaires, were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, 1-test, $x^2$, factor analysis and multiple regression analysis. Also the LISREL 8.0 was used to Perform a confirmatory factor analysis. The result showed, first, there were 5 major cultural differences between Korean and American college women. Comparatively, Korean college women showed higher uncertainty avoidance and long-term orientation, and lower power distance, individualism and masculinity. Second, there were differences in the clothing value aspect. Korean college women considered the aesthetic clothing value to be most important, however, American college women considered the economic clothing value to be most important. Third, there were some differences in the clothing value because of the cultural differences. For Korean college women, there were 5 major cultural differences that had an effect on the aesthetic, social, religious and economic clothing values, however, for America college women, the 5 major cultural differences had an effect on the aesthetic, social, and religious values but no effect on the economic value.

• Knowledge Management Research
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• v.24 no.1
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• pp.99-126
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• 2023

As cultural background contributes members of society to recognize and behave in a specific direction, customers with different cultural backgrounds show various reactions even when they are provided with the same service. Previous studies have used the Hofstede cultural dimension to understand how hotel visitors' satisfaction varies with the provided service as per their cultural background. However existing research only considered the cultural background of the guests, and there are not many studies focused on the types of travel. Therefore, in this study, the travel types of hotel visitors are classified into business travel visitors and leisure tourism visitors, and analyzed the effect of Hofstede's cultural dimension on hotel selection attributes according to the styles of travel. In this study, we collected information on six cultural dimensions of Hofstede, and from TripAdvisor, a representative tourism platform, 204,261 optional attribute ratings for hotels in New York to investigate the satisfaction of hotel selection attributes. In conclusion, it is expected that this study will be able to identify which service attributes the customers of various cultures who visit hotels put emphasis in advance, and therefore provide suitable service accordingly.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.335-348
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• 2020

This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.