• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.67-85
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• 2003

본 논문에서는 최근 통신 산업에서 중요한 쟁점으로 떠오르고 있는 단말기 무선이동 통신 단말기의 발전 방향을 소비자 선호에 기반하여 살펴보았다. 소비자 선호 정보를 얻기 위하여 컨조인트(conjoint) 분석 방법이 사용되었다. 컨조인트 방법은 가상의 대안들에 대한 응답자의 진술 선호에 기반을 두기 때문에 미래의 무선 이동통신 단말기에 대해 분석하는데 적합한 방법이다. 컨조인트 방법을 위한 설문은 대한민국 서울에서 445 명의 성인남녀를 대상으로 행해졌다. 소비자의 이질적인 선호를 알기 위해 혼합 로짓(mixed legit) 모형을 사용하였다. 추정은 최근 새로운 시뮬레이션 기법으로 떠오르고 있는 베이지안(Bayesian) 방법을 이용하였다. 선호의 분포 가정으로 기존의 일관적인 정규 분포 가정과 달리 가격 계수를 위하여 로그 정규(lognormal) 분포, 하이퀄리티 인터넷 특성과 PC 프로그램 호환 가능 여부의 계수들에 대해서 잘린 정규(censored normal) 분포를 가정 하였다. 추정 결과 무선 이동 통신 단말기의 각 속성들에 대한 응답자들간 선호가 크게 차이 나는 것을 알 수 있었다. 화면 크기의 경우에는 대부분의 소비자들이 현재 일반적인 핸드폰보다는 큰 화면을 선호한다는 것과 휴대성을 상당히 고려한다는 것을 간접적으로 알 수 있었다. 또한, 소비자들이 무선 이동 통신 단말기가 휴대 인터넷과 PC 프로그램 호환이 가능한지 여부에는 대부분 무관심하다는 것을 알 수 있었다. 본 논문의 결과는 차세대 무선 이동 통신 단말기의 속성 조합 시 고려해야 할 점과 휴대 인터넷 서비스의 방향에 대해 시사점을 줄 수 있을 것이다.각 73.44±0.87%, 72.88±0.25%의 함량이였다. 운동사육시간이 길어질수록 운동사육구에서는 수분함량이 운동5일째에는 73.56±0.22%였으며, 운동 20일에는 75.88±0.94%로 초기수분함량보다는 3%정도 증가하였다. 반면, 비운동사육구에서는 큰 변화를 나타내고 있지 않았다(p<0.05). 운동과 비운동시킨 참돔의 지질 함량의 변화는 운동시킨 참돔은 운동으로 인한 에너지 소비로 인하여 함량이 유의적으로 감소했으며(r=-0.35), 비운동사육구에서는 절식으로 인하여 지질함량이 감소하였다(r=-0.38). 파괴강도와 가장 밀접한 영향을 가지는 콜라겐은 운동과 비운동 모두 사육기간동안 큰 변화는 보이지 않았다. 초기의 파괴강도값은 1.45±0.02kg(운동사육구), 1.36±0.18kg(비운동사육구)이였으며 사육기간동안 운동사육구는 파괴강도값이 증가한 반면, 비운동수조에서는 참돔의 파괴강도는 사육기간동안 큰 유의차가 없었다. 각 성분간의 상관도를 살펴보면, 수분함량과 파괴강도는 상관성을 가졌으며, 지질함량과 파괴강도도 같은 경향은 나타내었다. 운동기간동안의 파괴강도와 콜라겐 사이에는 상관성의 거의 없었다. 이는 운동기간에 따른 파괴강도의 증가가 콜라겐의 함량의 증가보다는 지질함량의 감소와 수분함량의 증가와 같은 성분과의 상관성이 크다고 판단된다. 다음으로는, 운동횟수에 의한 영향으로써 운동시간을 1일 6시간으로 설정하여, 운동횟수를 결정하기 위하여 오전, 오후에 각 3시간씩 운동시키는 방법과 오전부터 6시간동안 운동시키는 두 방법을 이용하여 품질을 비교하였다. 각 조건에 따라 운동시킨 참돔의 수분함량을 나타낸 것으로, 2회(오전

• The Korean Journal of Applied Statistics
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• v.25 no.2
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• pp.293-300
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• 2012

When Binomial data are obtained, logit and logit mixed models are commonly used for small area estimation. Those models are known to have good statistical properties through the use of unit level information; however, data should be obtained as area level in order to use area level information such as spatial correlation or auto-correlation. In this research, we suggested a new small area estimator obtained through the combination of unit level information with area level information.

• Journal of Korean Society of Transportation
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• v.35 no.6
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• pp.481-498
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• 2017

Travel time reduction benefit is the most important benefit item in the feasibility study of transportation infrastructure investment projects and calculated by using the value of travel time. The current feasibility study guideline (5th edition) calculate the value of non-business ravel time in a metropolitan area, using the ratio of the value of non-business travel time to business travel time calculated based on the nationwide inter-regional traffic survey data of 1999. The characteristics of metropolitan trips are different from those of nationwide regional trips. Metropolitan trips have frequent transfers between multiple public transits and long-time commuter trips. Therefore, this research aims to calculate the value of travel time reflecting traffic characteristics in a metropolitan area by improving the limitation of current calculation methods. To reflect these characteristics, this research extracts commuter trips from non-business trips and calculates the value of travel time for commuter trips. The results of the likelihood ratio test for the commuter trip model and the non-business trip model are found to be statistically significant. An integrated public transportation model was also estimated in this study to reflect the trip conditions of the Seoul metropolitan area integrated fare system. The results of comparing coefficients between bus and subway in the integrated public transit model indicated that there were no statistically significant differences between the two modes.

• Environmental and Resource Economics Review
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• v.27 no.4
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• pp.695-723
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• 2018

Recently, extreme weather due to climate change has become more frequent, and increase of fine dust has worsen air quality in Korea. Therefore, not only negative perception on coal-fired power generation is dominant, but also the social acceptance of nuclear power generation declines. This study aims at deriving consumer preferences on the mid and long term power mix with various energy sources. Willingness to pay for each generation source was estimated and the preference heterogeneity of consumers was examined by using mixed logit and latent class models. Mixed logit estimation results show that the preference heterogeneity of consumers is especially large for the nuclear power relative to renewable or coal energy. According to the estimation results from the latent class model, group 1 prefers renewable energy while group 2 prefers coal energy. Group 3 shows lexicographic preference which means restricted rationality. As for the policy implication, it is necessary to understand the preference heterogeneity of consumer groups in planning the mid to long term power mix.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.559-568
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• 2008

This paper analyzes Korean residential tenure choice for house which is the most important in Korean households' assets. Data used in the analysis is the data of Korean Labor and Income Panel Study for the period from 1998 to 2006 and with 2341 households. In this paper, a household chooses a housing tenure mode, either by renting or by owing house. We use a mixed-logit panel model as an estimation model to take into consideration household's heteroscedasticity of preference in tenure choice. It turns out that the heteroscedasticity is significant in households' tenure choice behavior, implying that Korean housing policy emphasizing supply side should consider the demand side.

• Environmental and Resource Economics Review
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• v.30 no.3
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• pp.365-393
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• 2021

Using the Choice Experiment Method, this paper identified whether subsidy to the household around landfil in Seoul metropolitan area is being provided corresponding to the scale of the environmental damage. Since 2001, the subsidy program has been operating for nearly 20 years to compensate for various environmental damage (foul odor, noise, air pollution, water pollution, etc.) from landfill site in the metropolitan area, but it is not clear on what ground the subsidy is allocated. This paper estimated the marginal WTP by attribute (odor, noise, air pollution, and water pollution) based on mixed logit model and compared them with current subsidy level per household in each town. As a result of the comparison, it was found that the subsidy for each town was not allocated in proportion to the amount of the marginal WTP for each household in the corresponding town. In addition, this paper constructs a level-by-level scenario for environmental improvement attributes and compares economic benefits and current subsidy levels. As a result, the current subsidy level is insufficient compared to the level at which environmental damage is completely eliminated, but excessive subsidy is allocated compared to partial improvement levels.

• Journal of the Korean Geographical Society
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• v.44 no.3
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• pp.323-338
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• 2009

This study analyzes the changes in commuter's mode choice between 2002 and 2006 according to the implement of the integrated public transit system in Seoul metropolitan city. Especially this study focuses on differential changes in a transit modal choice among socioeconomic status, trip purpose and spatial characteristics of origin and destination. The probability of public transit use against automobile is modeled as a function of socioeconomic variables, spatial characteristics of origin and destination and the utility of the commuter's mode. The results from conditional logit model analyses suggest that people with lower income show the larger changes in the ratio of public transit choice between 2002-06. Also both higher density, more accessible to public transit and more diverse land uses in residence zone and in work place generally increase the ratio of public transit choice between 2002-06. Car and subway have the most strong alternative relation in commuter's mode choice. The findings give an important implication that the integrated public transit system has differential impacts on commuter's mode choice in Seoul.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.329-338
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• 2019

In this study, we analyze consumer preferences based on the agricultural box scheme attributes, and make a suggestion for business revival. We estimate the marginal willingness to pay (MWTP) for box scheme attributes using a choice experiment. Attributes include the bundle method, the delivery method, and price. To select an efficient model for statistical analysis, we evaluate the conditional logit model, heteroscedastic extreme value model(HEV model), multinomial probit model, and mixed logit model under different assumptions. The results of these four models show that the bundle method, the delivery method, and price are statistically significant in explaining the probability of participation in a box scheme. The results of likelihood ratio tests show that the heteroscedastic extreme value model is the most appropriate for our survey data. The results also indicate that MWTP for a change from fixed type to selection type is KRW 7,096.6. MWTP for a change from parcel service to direct delivery and cold-chain delivery are KRW 3,497.5 and KRW 7,532.7, respectively. The results of this study may contribute to the government's local food policies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.17 no.1
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• pp.55-70
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• 2018

Recently, as shared transportation services has expanded, integrated mobility services that link personal transportation and public transportation are paid attention. To do this, it is necessary to analyze trip mode chaining behavior. This study analyzed the characteristics of the trip mode chaining behavior using the 2010 travel diary survey in Seoul, and analyzed factors to affect mode choice of trip chaining through the multinomial logit model. The transportation means were classified into passenger cars, city buses, intercity buses, railways, taxis, and others, and 25 trip mode chaining types were identified. Among them, the trip share connected between city bus and railways was the highest. It was also found that the trip mode chaining occurred mainly at commuting and in the morning and afternoon peak. According to the model results, the mode choice of trip chaining is significantly influenced by individual attributes (sex and age), household attributes (car ownership and income), trip attributes (trip purpose, trip time and trip length), and arrival area attributes (number of subway lines and bus lines, ratio of commercial area, land use mix and central region).

• Journal of Technology Innovation
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• v.12 no.1
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• pp.189-218
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• 2004

In this paper, we estimate consumers' preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed legit model which can reflect the heterogeneity of consumers' preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers' preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R＆D strategies. Additionally, the results on the heterogeneity of consumers' preferences reveal that it is possible that the complete device convergence may not happen.