• Title/Summary/Keyword: 호혜

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Reciprocity on intergenerational resource transfers from middle-aged children to elderly parents (중년기 자녀의 노부모에 대한 자원이전의 호혜성)

  • Koh, Sun-Kang
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.2
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    • pp.103-121
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    • 2012
  • This study examines whether reciprocity exists in intergenerational resource transfers from middle-aged children to elderly parents. Analyzing data from a sample of 1123 middle-aged adults, this study highlights the importance of reciprocity in the transfer of resources between middle-aged adults and their elderly parents. The possibility of an inheritance shows a very strong effect on care-giving to elderly parents. Furthermore, past financial transfers from parents to middle-aged children correlates strongly with financial transfers from middle-aged children to their elderly parents.

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The Effect of Characteristics of SNS on e-Commerce for Agri-Food (SNS가 농식품 전자상거래에 미치는 영향 분석)

  • Jung, Jin-Young;Kim, Young-Chul
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.01a
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    • pp.305-308
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    • 2013
  • 본 연구는 농산물 전자상거래를 이용하는 소비자들의 신뢰와 구매의도에 영향을 미치는 소셜네트워크 특성을 분석함으로써 그동안 상대적으로 소홀했던 농산물 전자상거래 분야의 소셜네트워크 활용 방안 및 구매의도를 개선하기 위한 시사점을 제공하는데 목적이 있다. 본 연구의 목적을 위해 농산물 전자상거래 이용 소비자들을 대상으로 소셜네트워크특성이 신뢰를 매개로 구매의도에 미치는 영향을 분석한 결과 소셜네트워크 특성으로 도출한 교류빈도, 친밀감, 호혜성, 감정의 강도 중 친밀감, 호혜성, 감정의 강도는 신뢰에 정(+)의 영향을 미치는 것으로 나타났으며, 교류빈도는 정(+)의 영향을 미치지 않는 것으로 나타났다. 또한 신뢰는 구매의도에 정(+)의 영향을 미치는 것으로 분석되었다.

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The Effects of Relational Efforts on Gratitude, Indebtedness and Purchase Behaviors in Service Encounter (서비스 접점에서 종업원의 관계투자가 감사, 신세 그리고 구매행동에 미치는 영향)

  • Cho, Sang-Lee;Kang, Myong-Ju
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.83-95
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    • 2015
  • This study examines influences of service employees' relational efforts on gratitude, indebtedness and purchase behaviors. The results follower like these. First, service employees' relational efforts have positive effects on gratitude(feelings of gratitude and gratitude-based reciprocal behaviors). And gratitude has a positive effect on purchase behaviors. Second, service employees' relational efforts have positive effects on indebtedness and indebtedness has a positive effect on purchase behaviors. It means gratitude and indebtedness can use marketing factors to influence on consumer behavior. But, indebtedness showed significantly close to the threshold, and the impact of indebtedness on purchase behaviors has the lowest than feelings of gratitude and gratitude-based reciprocal behaviors. Thus, it needs to be careful to use indebtedness as a marketing factor.

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A Study on the Change of the Trump Administration's Alliance Policy (트럼프 행정부의 동맹정책 변화에 관한 연구)

  • Choi, Won Sang;Shin, Jin
    • Convergence Security Journal
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    • v.19 no.4
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    • pp.55-66
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    • 2019
  • For the past 66 years, the Korea-U.S. alliance has been a typical asymmetric alliance in which the U.S. supports South Korea's security during the Cold War and South Korea gives some of its policy autonomy to the U.S. But Lee Myung-bak government military alliance the 'comprehensive strategic alliance' of the character, 'value of alliance', Park Geun-hye ' a global, 'Frontier of cooperation', the government.'reciprocal, comprehensive alliance' Moon Jae-in, the government and partnerships developed with ' euroui the development of national security strategy said. The purpose of this study is to explore ways to build a reciprocal and comprehensive Korea-U.S. alliance for the development of the Korea-U.S. alliance policy in order to ensure South Korea's policy autonomy following changes in the Trump administration's alliance policy. The results of the research show the need for Korea to participate in the U.S.-led 'India-Pacific Strategy' continue diplomatic efforts for the mutual economic benefits of the two countries and strengthen public diplomacy in order to build the Korea-U.S. alliance in a reciprocal and comprehensive manner.

The Impact of Social Capital on Depression Trajectories in Later Life (노년기 사회자본의 차이가 우울궤적에 미치는 영향)

  • Kim, Jinhyun
    • Korean Journal of Social Welfare
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    • v.67 no.3
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    • pp.181-201
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    • 2015
  • This study conducted a longitudinal analysis to identify the impact of social capital on depression trajectories in later life. For data analysis, the Korean welfare panel data(2006-2012) was utilized and 4001 older adults aged 65 and older were included in the final sample. The results showed that social trust was significantly associated with depression scores at baseline but did not predicted the rate of change in depression over time. A higher level of reciprocity significantly predicted the faster decline in depression over time. For social participation through donation or volunteer, the percentage of participation was very low and it was not significantly related to depression trajectories. Finally as the satisfaction from social relationship becomes more positive, the rate of change in depression tended to decline faster over time. The results of this study indicates that in order to prevent or delay depression in later life, we should help older adults accumulate positive social capital such as social trust and reciprocity through active social interaction.

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The Impact of Structural and Relational Social Capital on SNS User Satisfaction and Continuous Information Sharing Intention (구조적 및 관계적 사회 자본이 SNS 이용자 만족도와 지속적 정보공유 의도에 미치는 영향)

  • Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.287-298
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    • 2014
  • This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

Analysis on Factors Affecting Knowledge Sharing Behavior in Virtual Community (가상커뮤니티에서 지식공유 행동에 영향을 미치는 요인 분석)

  • Park, Kyung-Soo;Lim, Yong-Hwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.3
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    • pp.38-53
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    • 2008
  • This study focuses on identifying motivation factors affecting knowledge sharing behavior in virtual communities. To achieve this research objective, a research model has been developed through two major coordinated theories such as social cognitive theory(self-efficacy and community-related outcome expectation) and social exchange theory (codification effort, image, reciprocity, and enjoyment in helping others). 246 samples have been collected and simple regression and multiple regression methods have been used for empirical analysis. The research result is that self-efficacy has a positive influence on image, reciprocity, enjoyment in helping others, and community-related outcome expectation and thus this result reveals that self-efficacy indirectly affects knowledge sharing behavior. Among the antecedents of knowledge sharing behavior, codification effort, enjoyment in helping others and community-related outcome expectation are significant, but image and reciprocity are not. The research results help to derive practical strategic implications related to knowledge sharing to activate a virtual community.

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An Examination of Factors Influencing Continuous Participation Intention of Online Childrearing Community : Focusing on Moderating Effect of Self-Monitoring (온라인 육아 커뮤니티의 지속적 참여 의향에 영향을 미치는 요인 분석: 자기감시성의 조절 효과를 중심으로)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.526-536
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    • 2021
  • This study looked at what factors lead to continuous participatory intention of online childrearing community. Trust, reciprocity and perceived security from the perspectives of community attributes and reputation motivation, information motivation, enjoyment motivation and self-monitoring from the users' perspectives were conceived as determinants that might have influences on continuous participatory intention of online childrearing community. It were also empirically tested whether they affect continuous participatory intention of online childrearing community. The moderating effect of self-monitoring was examined, too. In order to collect data, online questionnaires were conducted to women whose ages were 20-49 years old and joined online childrearing community. Their responses were analyzed with a regression analysis. The findings showed that trust, reciprocity and information motivation have influences on continuous participatory intention of online childrearing community. The moderating effect of self-monitoring between reciprocity and continuous participatory intention was also found.

A Study of Cooperative Mechanism in Social Games (소셜게임의 협력 매커니즘 연구)

  • Lee, Dong-Eun
    • Journal of Korea Game Society
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    • v.12 no.4
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    • pp.3-12
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    • 2012
  • This study discusses how players make the mutually cooperative mechanism in Social Games. In SNG, many players exchange helps each other. That mechanism is not only one-off but also repetitive process. In the perspective of reciprocity in Evolutionary psychology and Mythology, this study analyzes mutual cooperation in several game texts most well known in the SNG field. According to the field study results, four cooperative mechanisms were extracted. These 4 principles apply to every digital game design for emerging of cooperative storytelling among players.