• Journal of Digital Convergence
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• v.15 no.7
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• pp.181-190
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• 2017

The purpose of This study was to find out the effects of the hotel advertising attitude and brand image on customers' purchase intention. For this study, a total of 306 questionnaires among collected data for customers who experience hotel service at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows positive significant effects in purchase intention of "feeling and persuade attitude factor" and "reputation and usefulness attitude factor", but it is not positively effected continual purchase intention in hotel customers. Also, it shows positive significant effects on hotel customers' purchase intention of "emotional brand image" and "physical brand image". From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image. In addition, it should be considered that positive images building up emotional and physical characteristics in hotels for establishing consumer-brand relationship. From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image.

• Journal of Service Research and Studies
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• v.8 no.3
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• pp.25-35
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• 2018

Initiatives for corporate social responsibility (CSR) have often served as sources of competitive advantage in the business world. Although the adoption of CSR practices in the hotel industry continues to increase, empirical research on the relationship between them and financial performance in the industryremains scarce. The purpose of this study was to ascertain the effects of various dimensions of CSR on the financial performance of corporations in the U.S. hotel industry. Data include Kinder, Lydenburg & Domini social performance scores and Compustat data of hotels from 1991 to 2015 identified using a Standard Industrial Classification code. Results of ordinary least squares regression using Stata revealed that efforts toward CSR have significantly affected the financial performance of numerous hotels. Such findings can initiate discussions and inspire future research on CSR in the hospitality industry.

• Journal of the Korea Society of Computer and Information
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• v.14 no.3
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• pp.227-235
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• 2009

The ultimate goal of hotel corporations is to maintain their existence by securing competitive advantages over their competitors. In order to secure competitive advantages, they need to shed off the conventional paradigm of company management, which increasingly grows weaker as the industrial society turns into a knowledge-based one, and make effective use of knowledge, which is the core source of their wealth and competitiveness, in their management. Thus this study set out to identify knowledge management strategy to result in great management performance to hotel corporations. It also aimed to suggest specific action plans for them to do knowledge management efficiently based on the results. The causal relations between the knowledge management strategy and management performance were examined to figure out the former's influences on the latter. As a result, Two types of knowledge management strategy seemed to have positive(+) impacts on competitive advantages, but negative(-) impacts on financial performance.

• Korea Petroleum Association Journal
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• no.11 s.129
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• pp.74-77
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• 1991

이 자료들은 지난 11월 25일 유성 리베라 호텔에서 열린 한국기업문화협의회 주최 기업문화심포지엄에서 발표된 논문을 옮긴 것이다. <편집자 주>

• Proceedings of the KAIS Fall Conference
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• 2008.11a
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• pp.144-149
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• 2008

호텔 기업은 고객에게 최고의 숙박과 식사 시설을 제공하여야 한다. 또한 고객에게 최고 품질의 서비스를 해야 한다. 고객의 호텔 선택 기준은 매우 까다롭다. 숙박 이용, 식당 이용, 컨벤션 이용 의도에 따라 호텔 선택의 기준도 다르며, 호텔 인지도도 달라진다. 본 연구는 이러한 호텔 이용자의 이용 의도에 따라 호텔 선택의 영향을 분석하였다. 분석 방법은 구조적 모형 검증 방식을 통하여 실시하였다. 연구 결과의 특징은 식당 이용, 숙박 이용, 컨벤션 이용 의도에 따라 호텔 선택을 하고 있는 것으로 나타났다. 그렇지만 호텔 브랜드 지각 또는 서비스 품질지각에 따라 호텔을 선택하는 가설을 채택하지는 못했다.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.314-323
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• 2008

The purpose of this study is to show the optimal leadership model based on general manager management that is related to hotel employees, which may then be applied to ideal hotel management in Korea. The variables analyzed in this study are employee-management relations from the lowest ranking employee to the highest level of management, with communication and job understanding held common among the subjects. This study looks in detail at four main concepts. Firstly, the employees are encouraged to put forth their best efforts through the standardization of the requirements and regulations of the job and ensuring product suitability. Secondly, the cultivation of new hotel culture empowers the employees. The third point taken into account is the encouragement of employees to take pride in the work they do, which is done through a kind of reward system and salary. The final point considered is the empowerment of employees, which results in employee commitment to the job.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.261-273
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• 2008

One recurrent theme within the literature on 6 sigma was the study of its effect on organizational performance. Nonetheless, most research were focused on analyzing the relationships between the implementation of different elements and several types of performance. This research incorporated the effect of organizational environment as a variable for explaining the impact of 6 sigma on business results. The model was tested using regression analyses, employing a survey of employees of hotels' cuisine departments involved in 6 sigma. The causal analysis results showed that dynamism, munificence and complexity influenced the degree of implementation of the main 6 sigma principles. Similarly, the dimensions of 6 sigma had an impact on employees' work commitment. The model could be used by hotels to assess their level of 6 sigma success depending on specific environmental characteristics.

• The Magazine for Energy Service Companies
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• s.56
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• pp.54-59
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• 2009

• Management & Information Systems Review
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• v.29 no.4
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• pp.45-65
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• 2010

This study was to identify the effects of hotel organizational service orientation on CRM(customer relationship management) performance. The organizational service orientation has been considered very important for excellent service quality in many existing studies. The data were collected from employees in deluxe hotels of the metropolitan area with the questionnaire. To test the hypotheses, using AMOS were conducted for 379 respondents as a sample collected. The results show that customer's authority, service training, service reward significantly influenced to competitive advantage. Among the three variables the service reward was especially significant. In addition, competitive advantage significantly influenced to CRM performance (relationship commitment, image of corporation, customer's loyalty). So it is very important for employee to give a authority, share of service training program, give a reward what they want. Because that system can lead to the good performance. As a result, the CEO of hotel has to attention the organizational service orientation for achievement of the CRM performance.

• The Optical Journal
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• s.112
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• pp.29-31
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• 2007

복사기 업체들이 통합문서관리 시장을 차세대 수익창출원으로 삼고 관련 사업에 승부수를 던지고 있다. 한국후지제록스는 지난 9월 12일 서울 프라자호텔에서 신성장동력 발표 기자간담회를 갖고 기업 내 문서를 통합적으로 관리해주는 솔루션과 서비스 사업에 주력 하겠다고 밝혔다. 신도리코도 10월 9일 서울 르네상스호텔에서 기업 관계자 300여명을 초정해 자체 개발한 맟춤 솔루션인 'my SOLUTION' 발표회를 갖고 문서관리 서비스에 본격 나섰다.