• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.304-314
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• 2009

A valuation of the most hotels in Korea have been decided by their asset value and influenced by real estate market. On the other hand, most hotels aim to maximize their through generating profit as other enterprise do it. Therefore a valuation of the hotel industry should be decided from calculating in their profit value. This study is tried to find out the relationships of the company value by free cash flow model between accounting index in hotel industry. The results are as follows. First, there is a 25% gap between high level and low level in hotel industry. Second, in the first rate hotels it is meaningful 99% between asset size and liability rate. Third, there is 99% meaningful relationship asset size of the first level and second level hotels and company values.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.412-422
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• 2009

With the development of the Internet, online community has been made possible to buy a product in hotel industry. It is expanded gradually the customers buy various banquet services as well as guest rooms or restaurant use. From the 1950s, research has been conducted on trust and various study is achieved in connection with in social psychology or industry marketing. But there is much to be desired on research on trust in on/off-line company and customer's repurchase intention. Verifying the study model and hypothesis established through proceeding research, we would like to know that whether trust in on-line basis can be connected with the trust that already formed about the hotel in off-line basis. Furthermore, how on-line and off-line trust made in hotel industry can affects to customer's repurchase intention. The trust between on-line basis and off-line basis in hotel industry is mutually related. The trust based on off-line hotel company also affects to customer's repurchase intention. But, on-line trust in hotel industry is not related to the customer's repurchase intention.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.375-385
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• 2008

As hotel industry lately recognize that food and drink industry produces more profits than hotel rooms, multi-various and scientific management policies are required along with the management of profitability. Particularly, as hotel services have become more alike due to the development of technology and sharing information, opportunities for differentiation have decreased. Human resource is a significant key for the hotel business as it could lead to a success or failure. It would be overwhelming for employees if they carry all the burdens on their shoulders to impress the customers and improve the service culture in this fast-changing society with different colors of human desire. Therefore, it is essential to focus on developing strategies of efficient organizational as well as human resource management, and the managerial leadership with capability of understanding the organizational structure should play the leading role, considering the specific characteristics of hotel business. The purposes of the study are transformational leadership and transactional leadership comparison analysis of hotel F&B to management strategy.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.459-467
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• 2012

In this study, empirical analysis was conducted to identify that the hotel's corporate social responsibility has an effect on hotel image, and examine the correlation between hotel image and customer loyalty, targeting customers who have used five-star hotels, located in seoul. As a result, it was revealed that the hotel's corporate social responsibility would have a significant effect on hotel image, and hotel image would have a significant effect on customer loyalty. These findings are meaningful in that this study provides proven data for accounting for the competitive advantage by using social responsibility activities more effectively and strategically through recognizing the importance of hotel's corporate social responsibility.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.93-106
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• 2019

This study is purposed to make sure of the Effects of Hotel Brand Equity on Enterprise Trust and Customer Citizenship Behavior. For this study, the effects of Hotel Brand Equity on Enterprise, the effects of Hotel Brand Equity on Customer Citizenship Behavior and the effects of Enterprise Trust on Customer Citizenship Behavior were analyzed statically by the method of multiple regression analysis. Hotel Brand Equity consists of 3 elements(Perceived Service Quality, Brand Image, Brand Awareness), Enterprise Trust is made of 2 elements(Enterprise Ability, Enterprise Sincerity) and Customer Citizenship Behavior has 2 element(Guest Preference, Guest Helping). As a result, three things have been found. First, Perceived Service Quality has a positive influence on both of Enterprise Trust and Customer Citizenship Behavior which means that Perceived Service Quality is the most essential element for hotel marketing performance. Second, Brand Image has a positive influence partly on Enterprise Trust, that is, only on Enterprise Ability, not Enterprise Sincerity and also on both Guest Preference and Guest Helping whereas Brand Awareness has a positive influence on both of Enterprise Ability and Sincerity but it has no influence on Customer Citizenship Behavior. Third, Enterprise Sincerity has a positive influence on both of two elements in Customer Citizenship Behavior whereas Enterprise Ability has a positive influence on only Guest Helping.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.234-241
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• 2008

The feature of the hotel business as a labor intensive industry and its heavy dependence on man power is relatively bigger than other industries. the important factors influencing the customer`s decision making are tangible facilities and intangible service qualities. however, the changes in economic situation are also seriously influencing them. So hotels are started to find other IT(information technology) systems. BSC which has been recognized as one of barometers to establish management performance is one of them. The purpose of this study was to develop KPI(key performance indicator) by using the BSC(Balanced Scorecard) for evaluating hotel management performance. This thesis presents customer performance, inner process performance, learning and growing performance as non-financial factors and tries to examine the cause and effect in the hotel industry. Hotels have to know nonfinancial performance which has positively relate to financial performance. To introduce BSC system is not to lead increasing income and bettermenting service quality, satisfacting customer needa for hotels, But to lead developing value enhancement to hotel enterprises and present process.

• Venture DIGEST
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• no.10 s.123
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• pp.8-11
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• 2008

여행에서 숙소는 여행지 만큼이나 중요한 요소이다. 여행 중 잠시나마 내 집이 되어주는 호텔을 친절하게 설명해 주는 곳. 게다가 알뜰한 가격으로 제안해주는 호텔 온라인 예약 사이트가 있다. 과자, 사탕, 초콜릿...입맛과 기분에 따라 골라잡을 수 있는 종합선물세트처럼 저마다 특성을 가진 호텔들이 들어있는 곳, 메이트아이[호텔엔조이]의 세계로 떠나보자.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.371-372
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• 2018

본 연구는 호텔기업의 조직문화 유형별 LMX와 경영성과에 관한 연구로 호텔기업에서의 조직문화 유형에 따라 LMX(Leader-Member Exchange) 상사와 구성원(종사원)과의 차이가 있는지를 검증하고, 조직문화 유형에 따라 경영성과에 어떠한 차이가 있는지를 검증하고 마지막으로 조직문화 유형별(관계지향, 위계지향, 혁신지향, 과업지향) LMX가 경영성과에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구의 목적을 효율적으로 달성하기 위하여 문헌적 연구방법(documentary study)와 실증적 연구방법(empirical)을 병행하였다. 회수된 설문지를 분석하여 호텔기업의 조직문화 유형별 LMX와 경영성과에 대한 방향과 시사점, 개선방안을 제시하고 한다.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.191-208
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• 2010

The hotel business should enhance a service quality in order to improve management skills and profits. However, when compared the size of foodservice industry and hotel, it is show that the hotel management systems are insufficient. In this respect, this study examines how the culture of hotel business affects to service quality. The results of the analysis are as follows. First, the culture of hotel business affects restaurant tendency. Consequently, the hotel, which is open-minded culture, copes with the external changes in a flexible manner. Second, the culture of hotel business affects hotel management skills. Good culture of the business creates the positive result toward the employees, customers, prime cost and inventory control. Third, hotel restaurant tendency affects to efficient hotel service quality and management performance. Fourth, change of hotel management skills brings difference of service quality and management performance. Good hotel management skills will be able to raise the competitive power between hotels. In the future, various empirical researches are continuously expected. By doing so, the result of the study helps to scholars and hotel managers.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.343-347
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• 2008

There are two kind of system in hotel for evaluating management. the first is infra system, for example Front management system - reservation system, C/I, C/O system, POS system , web system, call center management -, Back office system, interface system, and so on which manage direct control for hotel, and next is strategic system, for example BSC , CS . which is supporting hotel management. The purpose of this study was to find using the Balanced Scorecard to evaluate hotel management perfomance. Management performance is based on productivity, quality, time, effect, and responsiveness. Hotel economic value is not equal visual asset which is measured financial value. It is include hotel brand, image, customers who have good loyalty, employees who give customers special service, and systems which was affected by internal process. In conclusion, innovation, growth, internal system process, empioyee and customer have effect hotel performance. Therefore hotel has to know non-financial performance which has positively relate to financial performance.