• Title/Summary/Keyword: 호텔전략

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Leadership Comparison Analysis of Hotel F&B Manager (호텔 식음료 지배인의 리더십 비교 분석)

  • Shim, Hong-Bo
    • The Journal of the Korea Contents Association
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    • v.8 no.12
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    • pp.375-385
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    • 2008
  • As hotel industry lately recognize that food and drink industry produces more profits than hotel rooms, multi-various and scientific management policies are required along with the management of profitability. Particularly, as hotel services have become more alike due to the development of technology and sharing information, opportunities for differentiation have decreased. Human resource is a significant key for the hotel business as it could lead to a success or failure. It would be overwhelming for employees if they carry all the burdens on their shoulders to impress the customers and improve the service culture in this fast-changing society with different colors of human desire. Therefore, it is essential to focus on developing strategies of efficient organizational as well as human resource management, and the managerial leadership with capability of understanding the organizational structure should play the leading role, considering the specific characteristics of hotel business. The purposes of the study are transformational leadership and transactional leadership comparison analysis of hotel F&B to management strategy.

Effect of Deluxe Hotels Wedding Web-Site Quality on Web-Site Satisfaction, Trust and Purchase Intention; Deluxe Hotels in Seoul (특급호텔 예식 웹사이트 품질이 웹사이트 만족, 신뢰 및 구매의도에 미치는 영향: 서울지역 특급호텔을 중심으로)

  • Song, Young-Seok;Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.459-471
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    • 2011
  • This study attempts to identify the effects of the perceived quality of the web-site of Deluxe Hotels Wedding on the satisfaction of web-site, trust of web-site, and purchasing intention of wedding products. For data analyses, a total of 300 questionnaire were distributed to those who had experience of web searching for Deluxe Hotels Wedding. Among them, 244 survey data were used for analyses. This study obtained following results. First, it found that information quality and service quality of web-site had the positive effects on the satisfaction and trust of web-site. Second, the service quality of web-site had the positive effect on purchasing intention of wedding products while information quality had no influences on it. Third, the satisfaction of web-site had the positive effect on trust of web-site and purchasing intention of wedding products. Fourth, trust of web-site had the positive effect on purchasing intention of wedding products. Therefore, Deluxe Hotels, Should be prepared the Various Strategy for the web-site Visit Guest.

디지털 경제의 도래와 이동통신 발전방향

  • Jo, Jeong-Nam
    • 정보화사회
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    • s.144
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    • pp.34-41
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    • 2000
  • 본 협회에서는 지난 9월 7일 그랜드 하얏트호텔 로터스룸에서 "제8회 정보통신 포럼"을 가졌다. 이날 포럼에서는 조정남 SK텔레콤(주) 사장이 '디지털경제와 이동통신 발전 전략'이라는 주제로 발표를 가졌다. 매달 업계 CEO를 초청, 다양한 의견을 듣는 정보통신 포럼은, 제8회를 맞아 백여 명이 참가, 디지털 경제시대의 전략에 대한 토론이 이어졌다. 이날 발표내용을 요약, 정리한다.

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IT강국 선도 전략 토론회

  • Sin, Jong-Hun
    • Digital Contents
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    • no.5 s.132
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    • pp.70-71
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    • 2004
  • 통신.방송 기술의 융합 시대를 맞아 국내 IT기술개발의 선도주자인 ETRI와 대표 통신사업자인 KT, 디지털방송의 선두주자인 SBS 등 각 기관 및 기업의 대표들이 참석한 IT강국 선도전략 토론회가 개최됐다. 제 49회 정보통신의 날 기념행사로 치뤄진 이번토론회는 주요기관 및 학계인사 70명이 참석한 가운데 지난달 22일 서울프라자호텔 22층 덕수홀에서 개최됐다. 토론회의 주요 내용을 정리했다.

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The Structural Relationship between LOHAS Dining Space Display, Image, Trust, Satisfaction, and Loyalty in Hotels (호텔 식공간의 로하스연출, 이미지, 신뢰, 만족 및 애호도 간의 구조관계 분석)

  • Kim, Gi-Chul;Kim, Eun-Hee;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.333-352
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    • 2016
  • The purpose of the study is to analyze the effect relationships among variables focusing on what kinds of characteristics of LOHAS dining space display affect image, trust, satisfaction, and loyalty in hotels, and establish a relationship model. From the survey design and empirical analysis, examining the hypothesis and applying model was analyzed suitable. The results of the study were as follows. First, it was revealed that the LOHAS dining space display has a positive influence on image, trust and satisfaction of hotel. Second, hotel image has a positive influence on customer trust and loyalty. In addition, customer trust has positive impact on customer trust and loyalty. From the results of this investigation, it was found that LOHAS dining space display affects hotel image, trust and satisfaction, and that the customer satisfaction was positively influential on loyalty. As a result, all hypotheses were partly supported. Overall, when LOHAS dining space display was stressed, it affected image, trust, satisfaction, and loyalty in hotels. It was also verified that LOHAS dining space display affects hotel image, trust and satisfaction. Moreover, it was also confirmed that the higher LOHAS dining space display is, the higher hotel image, trust, satisfaction and loyalty will be, thereby improving the service quality provided by employees.

The effect of residence hotel IT system on long term business performance (레지던스 정보시스템이 장기 비즈니스 운영에 미치는 영향에 관한 연구)

  • Kim, Hyo-Kyung;Moon, Jae-Young;Lee, Won-Hee;Im, Kwang-Hyuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2017.07a
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    • pp.184-185
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    • 2017
  • 본 연구는 최근 관광산업에서 많은 영향을 차지하고 있는 레지던스산업에 있어서 업무프로세스, 레지던스내부전략이 레지던스 내부고객만족에 어떠한 영향을 주는지를 살펴보고자 하는 연구이다. 최근 서비스산업은 전 세계 산업의 70%이상을 차지하고 있으며 이중 관광산업의 경우 그 비중이 나날이 커져가고 있다. 특히 관광산업의 경우 단순히 관련 산업의 성장뿐만 아니라 국가 이미지 개선, 외화획득 등 국가의 브랜드 개선에 많은 역할을 수행하고 있다. 우리나라의 경우에도 방문하는 외국인관광객의 수가 매년 중가추세이며 특히 관광이 아닌 비즈니스의 목적으로 방문하는 수도 동반적으로 상승하고 있다. 이렇듯 비즈니스를 위해 방문하는 해외방문객이 주로 머무는 곳이 레지던스호텔이며 레지던스호텔을 이용하는 방문객이 증가하기 위해서는 내부고객인 종업원 만족이 선행되어져야 한다고 할 수 있다. 이에 본 연구는 우리나라에 소재하고 있는 레지던스호텔들이 장기적인 비즈니스 성과를 거두기 위해 어떠한 운영방식이 필요한지에 대해 종업원만족, 업무프로세스, 전략 등의 요인들을 통해 알아보고자 한다.

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Service Guarantee Influencing Customer Orientation in Tourist Hotel (관광호텔 서비스보증이 고객지향성에 미치는 영향)

  • Nam, Taeg-Yeong;Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.419-429
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    • 2021
  • The purpose of this study is to investigate the effects of service guarantees of tourist hotels on employees' perception of role clarity and customer orientation. Specifically, this study analyzed how the employees' perception of role clarity as a parameter, with the employees' reliability, guarantee-related communication, guarantee limitation, and organizational support as independent variables, affected the dependent variable, customer orientation. As a result of empirical analysis of employees in the first grade hotel in Seoul, it was analyzed that the higher the reliability of employees in service guarantee, the higher the communication and organizational support in the organization related to guarantee work, the higher the role clarity and perception level of employees. The higher the reliability, guarantee limitation and organizational support level of guarantee, the higher the customer orientation, but the guarantee-related communication did not show significant influence. The perception degree of role clarity of employees has a significant effect on customer orientation. According to those results of this analysis, this study examined the influence of each configuration of service guarantee of tourist hotel employees on customer orientation, and presented various academic and practical implications.

일본의 새로운 산업정책(신산업 창조전략)

  • Korean Associaton of Information & Telecommunication
    • 정보화사회
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    • s.171
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    • pp.52-55
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    • 2004
  • 이 자료는 지난 10월 28일, 29일 양일간 잠실 롯데호텔에서 열린 ‘2005 IT 산업전망 컨퍼런스’에서 발표된 자료를 정리한 것입니다.

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