• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.396-408
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• 2013

The purpose of this research is to derive space storytelling factors newly among the evaluating factors of the building artwork and to present their roles and functions and to verify the effectiveness thereof. Random sampling was carried out on 204 residents who experience space storytelling in Ilsan Wi-City. The new evaluation factor was extracted by deriving the space storytelling factor through a theoretical study on the building artwork evaluation factors: formativeness factor, sociality factor, and environmental factor. And the effects of the space storytelling factor extracted in this way and the existion sculpture evaluation factor on the facilities affinity and the purchase intention were examined. This study will serve as a momentum for the building artwork to be harmonized with the surrounding fine view within urban space and to raise the quality of life of the residents.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.201-210
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• 2017

This study investigated the effect of K-POP characteristics on Korean consumers' liking, intention of listening and purchase intention of Korean products. For this purpose, K-POP characteristics were classified into musical characteristics and star characteristics. The results of the study are as follows. First, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on favorability of Korean Wave content. Second, both musical characteristics and star characteristics of K-POP have a significant effect on K-POP listening intention. Third, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on the purchase intention of Korean products through Korean Wave content. However, the relative influence of star characteristics is higher than K-POP characteristics. The results of this study will be useful data for promoting Korean pop among Chinese consumers.

• Journal of Service Research and Studies
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• v.2 no.2
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• pp.115-123
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• 2012

Part of public arts, environmental sculpture not only enhance the beauty of a building, but also a landmark having intimate values with the city environment and symbolic meanings. 'Space storytelling' is not only a connecting bridge between the space and human, but also plays a role in promoting creation of story like a catalyst. Storytelling is expanding to many related industries and one of which is artistic structure, and the storytelling of residental space is getting widely applied to establish the competitive superiority. The purpose of this study involves logically examination the service deliver process of space storytelling based on the residential space. And this study expected to research the influencing factors about purchase and service delivery process of artistic structure.

• THE HEALTH and ORGANIC FARMING
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• no.180
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• pp.1-24
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• 2002

유기농업교육 및 폐영농자재 수거 캠페인 실시/월드컵의 단결과 환희를 유기농업 도약의 밑거름으로!!/유통업체변화 추이와 농산물 구매특성/유럽 유기농 식품의 소비전망/수익감소분 70% 보조키로 쌀소득보전직불제 내년 도입/유통업체가 바라는 농산물 차별화/유통업체산지구매증가따른산지대응전략/농협 "이달의새농민" 수상자 대만 연수기/유기농업에 의한 과수(단감) 재배/7월중 농사정보/'영국' 소비자의 유기농산물에 대한 호감/장마전후의사과포장관리/프랑스 유기농산물 붐/유기농업이 화학농업보다 경제적/장마철 탄저병 방제책

• Journal of Intelligence and Information Systems
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• v.27 no.2
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• pp.55-78
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• 2021

Tosolve complex and diverse social problems and ensure the quality of life of individuals, social robots that can interact with humans are attracting attention. In the past, robots were recognized as beings that provide labor force as they put into industrial sites on behalf of humans. However, the concept of today's robot has been extended to social robots that coexist with humans and enable social interaction with the advent of Smart technology, which is considered an important driver in most industries. Specifically, there are service robots that respond to customers, the robots that have the purpose of edutainment, and the emotionalrobots that can interact with humans intimately. However, popularization of robots is not felt despite the current information environment in the modern ICT service environment and the 4th industrial revolution. Considering social interaction with users which is an important function of social robots, not only the technology of the robots but also other factors should be considered. The design elements of the robot are more important than other factors tomake consumers purchase essentially a social robot. In fact, existing studies on social robots are at the level of proposing "robot development methodology" or testing the effects provided by social robots to users in pieces. On the other hand, consumer emotions felt from the robot's appearance has an important influence in the process of forming user's perception, reasoning, evaluation and expectation. Furthermore, it can affect attitude toward robots and good feeling and performance reasoning, etc. Therefore, this study aims to verify the effect of appearance of social robot and consumer emotions on consumer's attitude toward social robot. At this time, a social robot design evaluation model is constructed by combining heterogeneous data from different sources. Specifically, the three quantitative indicator data for the appearance of social robots from the ABOT Database is included in the model. The consumer emotions of social robot design has been collected through (1) the existing design evaluation literature and (2) online buzzsuch as product reviews and blogs, (3) qualitative interviews for social robot design. Later, we collected the score of consumer emotions and attitudes toward various social robots through a large-scale consumer survey. First, we have derived the six major dimensions of consumer emotions for 23 pieces of detailed emotions through dimension reduction methodology. Then, statistical analysis was performed to verify the effect of derived consumer emotionson attitude toward social robots. Finally, the moderated regression analysis was performed to verify the effect of quantitatively collected indicators of social robot appearance on the relationship between consumer emotions and attitudes toward social robots. Interestingly, several significant moderation effects were identified, these effects are visualized with two-way interaction effect to interpret them from multidisciplinary perspectives. This study has theoretical contributions from the perspective of empirically verifying all stages from technical properties to consumer's emotion and attitudes toward social robots by linking the data from heterogeneous sources. It has practical significance that the result helps to develop the design guidelines based on consumer emotions in the design stage of social robot development.