The Effect of Mileage Program in e-Business on Brand Loyalty : Focused on the Mediating Roles of Trust and Relational Commitment (e-Business에서의 마일리지프로그램이 신뢰와 관계몰입을 통해 브랜드애호도에 미치는 영향)
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- The Journal of the Korea Contents Association
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- v.5 no.4
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- pp.28-35
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- 2005