• Title/Summary/Keyword: 협업상거래

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Blockchain Technology for Mobile Applications Recommendation Systems (모바일앱 추천시스템과 블록체인 기술)

  • Umekwudo, Jane O.;Shim, Junho
    • The Journal of Society for e-Business Studies
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    • v.24 no.3
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    • pp.129-142
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    • 2019
  • The interest in the blockchain technology has been increasing since its inception and it has been applied to many fields and sectors. The blockchain technology creates a decentralized environment where no third party controls the data and transaction. Mobile apps recommendation has been extensively used to recommend apps to mobile users. For example, Android-based recommendation applications have been developed to recommend other mobile apps for download depending on user's preferences and mobile context. These recommendations help users discover apps by referring to the experiences of other users. Due to the collection of a large amount of data and user information, there is a problem of insecurity and user's privacy that are prone to be attacked. To address this issue the blockchain technology can be incorporated to assure cryptographic safety. In this paper, we present a survey of the on-going mobile app recommendations and e-commerce technology trend to address how the blockchain can be incorporated into the collaborative filtering recommendation systems to enable the users to set up a secured data, which implies the importance of user privacy preference on personalized app recommendations.

The connective method for efficient e-marketplace of cyber shipping trade (사이버 해운 거래의 효율화를 위한 e-Marketplace의 연계 방안)

  • 한계섭;최형림;박남규;김현수;박민선
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.149-166
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    • 2002
  • 국내·외 사회 전 분야의 급속한 전자상거래 발전에 따라 해운·항만 분야에도 인터넷 사업의 진출기회가 확대되고 전략적 활동이 증가하고 있다. 그 중에서도 인터넷을 기반으로 세계가 하나의 시장으로 통합되는 경향을 보이고 있어 기업의 활동 범위가 광역화되고 있으며, 시간과 장소의 통합이 기업간 거래에서 중요시 되고 있다. 지금 세계 각 국은 해상연계 물류, 무역 등 물품의 중개 관련 사이트 및 선박 운송에 따른 각종 해운관련 서비스를 가상 공간에서 제공하는 사이버 해운 시장의 선점 및 구축에 모든 힘을 쏟고 있다. 해상 운송에 따른 각종 수송서비스를 생산, 공급하는 경제활동을 해운 활동이라 한다. 해운 시장의 불확실성, 다변성, 국제성, 개방성을 특성으로 하는 해운 거래는 전자상거래를 통해 효율적으로 처리될 수 있다. 즉, 해운 거래의 비용 감소와 양질의 서비스로 선주, 화주 등 거래 당사자들의 만족도를 높일 수가 있다. 이에 따라 국내에서도 오프라인상의 해운 거래소가 사이버 해운거래소로 옮겨질 예정이다. 가상 공간을 통한 해운 거래의 구체적인 장점은 다음과 같다. 구매업체는 기존 공급업체에 대한 접근 및 새로운 공급업체의 확보가 용이하며, 경쟁 입찰 등을 통해 저렴한 비용으로 물품을 구입할 수 있다. 판매 업체의 경우 채널 확장이 가능하며 판매비를 절감할 수 있다. 또한 e-Marketplace의 입장에서 보면 해운 산업 전체를 위한 새로운 시장을 형성할 수 있으며, 이를 통해 지속적인 수익 창출도 가능하다. 이러한 해운 거래의 B2B e-Marketplace의 출현은 향후 해운 거래의 새로운 패러다임으로 자리 잡을 것이다. 사이버 해운 거래소는 선박 매매와 용선, 화물 거래를 위한 선·화주의 연결, 표준화된 카탈로그 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다.

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Well-Structured Inter-Oranizational Workflow Modeling for B2B e-Commerce

  • Li, Xizuo;Kim, Sun-Ho
    • The Journal of Society for e-Business Studies
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    • v.9 no.4
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    • pp.53-64
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    • 2004
  • Today's enterprises take processes beyond their own organizational boundaries in order to electronically trade goods and services with partners under the concept of B2B e-commerce. In this environment, inter-organizational business processes are required and should be well defined not only in public processes between partners but in private processes within individual partners. For this purpose, we propose the method to represent inter-organizational business processes. First of all, a feasible modeling method for the inter-organizational workflow for B2B e-commerce is developed. This method is proposed based on BPSS in ebXML so that the binary and multiparty collaborations share a common process. In this method, message flows and control flows are separated in order to facilitate the design procedure of the inter-organizational workflow process. Second, a well-structured process modeling algorithm to design a well-structured inter-organizational workflow process is proposed. In the algorithm, a process is transformed to a Petri-net-based process model. This algorithm employs well-behaved modeling blocks, well-behaved control structures, and business transactions to develop well-structured process models by a top-down design.

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Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Development of Hybrid Recommender System Using Review Data Mining: Kindle Store Data Analysis Case (리뷰 데이터 마이닝을 이용한 하이브리드 추천시스템 개발: Amazon Kindle Store 데이터 분석사례)

  • Yihua Zhang;Qinglong Li;Ilyoung Choi;Jaekyeong Kim
    • Information Systems Review
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    • v.23 no.1
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    • pp.155-172
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    • 2021
  • With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

Experimental Study on Random Walk Music Recommendation Considering Users' Listening Preference Behaviors (청취 순서 성향을 고려한 랜덤워크 음악 추천 기법과 실험 사례)

  • Choe, Hye-Jin;Shim, Junho
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.75-85
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    • 2017
  • Personalization recommendations have already proven in many areas of the e-commerce industry. For personalization recommendations, additional work such as reclassifying items is generally necessary, which requires personal information. In this study, we propose a recommendation technique that neither exploit personal information nor reclassify items. We focus on music recommendation and performed experiments with actual music listening data. Experimental analysis shows that the proposed method may result in meaningful recommendations albeit it exploits less amount of data. We analyze the appropriate number of items and present future considerations for contextual recommendation.

Electronic Commerce Workflow Modeling Tool Design Using Database Agent (DB에이전트를 이용한 전자상거래 워크플로우 모델링 도구 설계)

  • 오종태
    • Journal of the Korea Society of Computer and Information
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    • v.8 no.3
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    • pp.16-25
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    • 2003
  • Modeller is defined as the office work procedures(business processes), and that is systemically based upon the real-time collaborative operations by a set of actors, which is called group. This paper describes the design of the ICN editor that is operable under the real-time collaborative computing environment. We use the database agent that enables the ICN editor to operate among multiple actors(group) through the event-driven collaboration platform. Consequently, a set of workflow and business processes defined through this editor is not only stored onto database but also transformed into the format of the workflow process definition language(WPDL) that is a standardized worflow description and specification language proposed by the workflow management coalition(WfMC). This method can improve the performance of workflow processing by minimizing the workflow execution cost occurred during workflow definition.

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Multi-Agent based Negotiation Support Systems for Order based Manufacturer (제조업체의 주문거래 자동화를 위한 멀티에이전트 기반 협상지원시스템)

  • 최형림;김현수;박영재;박병주;박용성
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.1-21
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    • 2003
  • In this research, we developed a Multi-Agent based Negotiation Support System to be able to increase the competitive power of a company in dynamic environment and correspond to various orders of customers by diffusion of electronic commerce. The system uses the agent technology that is being embossed as new paradigm in dynamic environment and flexible system framework. The multi-agent technology is used to solve these problems through cooperation of agent. The system consists of six sub agents: Mediator, manufacturability Analysis Agent, Process Planning Agent, Scheduling Agent, Selection Agent, Negotiation-strategy Building Agent. In this paper, the proposed Multi-Agent based Negotiation Support System takes aim at the automation of transaction process from ordering to manufacturing plan through the automation of negotiation that is the most important in order-taking transaction.

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An Analysis of Customer Preferences of Recommendation Techniques and Influencing Factors: A Comparative Study of Electronic Goods and Apparel Products (추천기법별 고객 선호도 및 영향요인에 대한 분석: 전자제품과 의류군에 대한 비교연구)

  • Park, Yoon-Joo
    • Information Systems Review
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    • v.18 no.2
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    • pp.59-77
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    • 2016
  • Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

A Movie Recommendation Method Using Rating Difference Between Items (항목 간 선호도 차이를 이용한 영화 추천 방법)

  • Oh, Se-Chang;Choi, Min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.11
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    • pp.2602-2608
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    • 2013
  • User-based and item-based method have been developed as the solutions of the movie recommendation problem. However, these methods are faced with the sparsity problem and the problem of not reflecting user's rating respectively. In order to solve these problems, there is a research on the combination of the two methods using the concept of similarity. In reality, it is not free from the problem of sparsity, since it has a lot of parameters to be calculated. In this study, we propose a recommendation method using rating difference between items in order to complement this problem. This method is relatively free from the problem of sparsity, since it has less parameters to be calculated. And it can get more accurate results by reflecting the users rating to calculate the parameters. In experiments for the proposed method, the initial error is large, but the performance has been quickly stabilized after. In addition, it showed a 0.0538 lower average error compared to the existing method using similarity.