• Journal of Distribution Research
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• v.6 no.2
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• pp.19-40
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• 2002

According to the secondary data, private brand(PB)'s share of retail sales is 25-30% in the USA, but about 45 in Korea. In Korea PB's average price is 23.3% less than manufacturer brand. It is very interest that PB's price advantage doesn't have a good effect on it's share of retail sales. This research's objective is to study why Korean consumers don't purchase private brand cheaper than manufacturer brand. A theoretical reasoning depends on information cue theory and means-ends model of perceived value. A unit of analysis is consumers who purchase private brand at E-mart in Pusan city, one of largest discount store in Korea. Hypothesis tested by Lisrel's structural equation model and interesting results as follows: First, favorable brand image among extrinsic cues is most positively correlated with perceived quality/sacrifice and intrinsic cues is also statistically significant. This fact imply that intrinsic cues; package, logo, country of origin are very important in the adoption of private brand in Korea. Second, compared with manufacturer's brand, PB's perceived price is positively correlated with perceived quality/sacrifice. This fact imply a assimilation effect between manufacturer's brand and private brand. Finally, a correlation between perceived sacrifice and PB proneness is satistically insignificant, but perceived quality has a significant effect on its proneness. this fact imply that innovators(about 4% of potential consumer) are risk-taker.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.645-654
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• 2013

This study investigated the difference of reference price, preference and quality perception of high functional underwear according to innovation cues. High functional underwear was selected as a research stimulus due to its technological innovative characteristics. A total of 93 male university students participated as subjects and data were collected by simple random experimental design operationalized with three types of innovation stimulus cues. Two types of internal reference price perception-expected price and fair price, preference, and 9 items of product quality perception-8 functional properties and overall quality of stimulus were measured with a questionnaire. The result supported the difference of reference price and quality perception by product innovation cue. The higher cue level group perceived two types of reference price and the overall quality higher than the lower cue level group. The difference of the expected price and fair price, the influence of functional properties on overall quality, and relations of the variables were discussed in depth.

• Journal of Technology Innovation
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• v.25 no.4
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• pp.145-164
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• 2017

This research targeted discussions on re-utilization of Korean creative economic innovation center. It is meaningless to simply discuss its re-organization. The focus of this study was to find a way that transforms it into totally new one. The study followed several steps. First, it delineated criteria from existing literature for comparing creative eco-system of Silicon valley, Kyoto eco-system and eco-system based on Korean creative economic innovation center. Second, it compared the three eco-systems in details. Third, it discussed a direction for transforming eco-system based on Korean creative economic innovation center. It was suggested that the Kyoto eco-system can be a role model. It was also suggested that governmental role should be changed from controller to facilitatior which stimulates regulation relaxations and helps to establish market formation.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1999.05a
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• pp.451-466
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• 1999

국가표준의 확립과 준수는 수 많은 과학기술 활동과 산업 활동에서 이루어지고 있는 측정의 정밀정확도를 유지하고 데이터의 호환성을 보장함으로써 원활한 경제 사회 활동을 도모하는데 필수적인 역할을 한다. 과학기술은 그 자체가 목표인 동시에 경제사회 발전의 수단이다. 따라서 이러한 측면에서 국가경제에 부합하는 국가표준 연구개발 방향의 설정은 과학기술 발전 전망에서 우리가 역점을 두어야 할 분야를 점검하는 것으로부터 단서를 얻을 수 있다. 미래의 과학기술 전망에 따라 본 연구에서는 국가표준기술이 어떠한 역할을 하며 또한 국민경제에는 어떠한 기여를 하고 있는지 몇 가지 시각에서 도출하여 보고 이러한 기여도를 더욱 확대하기 위한 국가표준의 연구개발 방향과 추진전략을 점검하였다.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.107-110
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• 2023

인센티브는 조직 내 개인의 동기와 행동에 영향을 미쳐 조직의 목표를 달성하는 데에 중요한 역할을 한다. 기존 문헌에서는 이러한 관점에서 개인의 다양한 동기를 충족시킬 수 있는 경제적, 사회적 보상에 대하여 논의해왔다. 반면, 직업안정성이 개인에게 기업가적 동기를 가진 개인에게 어떠한 인센티브로 작용할 수 있는지에 대한 내용은 간과된 측면이 있다. 본 연구는 창업휴직제도가 직업안정성이라는 비금전적 인센티브로 작용하여, 기업가적 동기를 가진 직원들의 기업벤처링(Corporate Venturing) 활동 참여에 긍정적인 영향을 줄 수 있는지 여부를 조사한다. 본 연구는 전통적인 인적자원관리 문헌에서 비금전적 인센티브를 통해 개인의 일탈과 이직을 방지하려는 관점과는 달리, 개인이 일을 중단하는 것을 허가하는 '창업휴직제도' 자체가 비금전적 인센티브로서 개인이 혁신 성과를 증가시킬 수 있다는 점에 집중한다. 정부출연연구소 내부 기업벤처링 프로그램에 참여한 세 명과의 개인 인터뷰를 통해 이러한 가설을 지지할만한 단서를 발견하였으며, 이를 바탕으로 향후 실험 연구를 통해 실증 분석을 진행하고자 한다.

• The Journal of Bigdata
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• v.8 no.2
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• pp.55-71
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• 2023

Cloud Native refers to the Technical Maturity Level of a cloud environment that can utilize all cloud resources to fully function. In converting public sector information resources to the cloud, the characteristics of the cloud are not being used well. Therefore, in this study, the qualitative research method cloud expert interview technique and the quantitative research method used text network analysis for domestic and foreign related articles. Through this, we analyzed the utilization trends related to domestic and foreign cloud natives and the cloud policies of developed countries. Through previous research, the core components of cloud-native were examined, and the need for agile methodologies that were not addressed in previous studies was raised. It is believed that these core components will be applied in the public sector to contribute to business innovation through digital innovation. In addition, this study aims to provide important implications for the use of cloud native in Korea through an in-depth discussion on how to spread cloud native in the public sector.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.113-123
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• 2021

This study involves an experiment aimed to reveal the communicative effects by different types of visual expressions in SNS advertisements. This study analyzes consumers' dynamic responses to vicarious emotional experiences and the creative rhetorical expressions of networking media platforms through experiments that sample university students. The vicarious emotional experiences of networking media platforms have a significant effect on the consumers' subsequent reactions. The greater the vicarious emotional experiences are, the more positive this effect is. There is a significant interactive effect between consumers' vicarious emotional experiences and the rhetorical creative types of targeted media.

• Archives of design research
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• v.19 no.5 s.67
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• pp.243-254
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• 2006

Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.64-76
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• 2021

Culture technology (CT) becomes important in the recent environment where digital technology drives content-based innovations. However, technological trends of CT have not been systematically discussed. Especially, the trends of CT should be analyzed from the national perspective, because CT has grown with the help of government-driven innovation. Therefore, this paper aims to analyze CT trends focusing on national research projects. We collected data on CT from the national science and technology information service (NTIS) database, analyzed the keyword co-occurrence network, and identified the patterns of technological innovation using a clustering analysis. As a result, we found that CT has contributed to the digital content and cultural media, and has been actively developed with the help of machine learning technique. Especially, due to the rise of Covid-19, the non-face-to-face online content is rapidly increasing. This study provides important clues for understanding, analyzing CT trends.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.211-221
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• 2024

Live streaming commerce has emerged as an innovative e-commerce model. This study, based on the Elaboration Likelihood Model (ELM), aims to explore the impact of Key Opinion Consumers' (KOCs) attributes in live streaming commerce on purchase intentions on short video platforms. A survey was conducted with 411 consumers, and data analysis and hypothesis testing were performed using SPSS 24.0 and AMOS 23.0 software. Research has found that differences in consumers' information processing abilities lead to different pathway selections. Central route factors such as recommendation consistency, product involvement, and professionalism, as well as peripheral route factors such as recommendation timeliness, all have significant positive effects on consumers' purchase intention. However, visual cues in the peripheral route do not have a significant impact. This study aims to provide theoretical support and practical guidance for the development of the live streaming commerce industry, and to help companies adjust their promotion strategies based on differences in consumer information processing, thereby improving purchase conversion rates.