• Title/Summary/Keyword: 혁신전략

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A study on the effects of technological innovation on the manufacturing strategy and manufacturing activity (기술혁신이 생산전략과 생산활동에 미치는 영향에 관한 연구)

  • Kim, Heon
    • The Journal of Information Technology
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    • v.2 no.1
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    • pp.163-175
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    • 1999
  • Technological innovations is a main source of competitive advantage and at the same time, it needs great investment to achieve it. So in the back of many successful firms, always there is great technological innovation and much investment to achieve it. But investment in technological innovation does not always give good performance. In this paper according to the technological innovation model presented by Abernathy and Utterback(1975), the relationship between technological innovation and manufacturing strategy/ manufcaturing activity is testified by domestic firms empirically. The ultimate purpose of this paper is to prepare for basement of normative research on technological innovation to improve firm performance.

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구조개편과 혁신이 가속화되고 있는 자동차산업

  • Lee, Hang-Gu
    • The tire
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    • s.239
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    • pp.10-21
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    • 2009
  • 최근 세계 자동차업계는 구조개편과 혁신을 동시에 추진하고 있다. 미국 빅 3의 회생을 위해 미국 정부가 직접 나서서 구조조정을 독려하고 있으며, 유럽의 소형차 업체인 폭스바겐과 피아트는 세계 1위와 2위 자리를 목표로 인수합병에 적극 나서고 있다. 일본 지동차업계도 감원을 최소화하면서 대대적인 비용절감을 추진하고 있다. 여기에 중국정부는 자국 자동차산업에 대한 통제와 지원을 강화하면서 추격 전략에서 선도 전략으로 육성 전략을 전환하고 있다. 이러한 가운데 산학관 협력을 통한 자동차업체간 첨단 기술 개발 경쟁도 심화되고 있다. 적자에 허덕이고 있는 자동차업계를 지원하기 위해 각국 정부가 대규모 구제 금융과 연구개발 보조금을 지원하고 있기 때문이다. 이하에서는 가시화되고 있는 세계 자동차산업의 구조개편과 혁신 전략에 대해 살펴보고 타이어업계에 대한 시사점을 도출해 보기로 한다.

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The Influence of SMEs' Innovation Activitiesaccording to Types of Strategy ontheir Perception to the Opening of Economies: The Moderating Effects of External Search and Market Entry Strategy (중소기업의 전략 유형에 따른 혁신활동이 대외개방 인식에 미치는 영향: 외부 지식 탐색 및 시장진입전략의 조절 효과를 중심으로)

  • Lee, Jong-Seon;Park, Ji-Hoon
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.199-228
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    • 2013
  • Globalization has been accelerated in today's business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs' positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also, this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.

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The Study on the Strategy for the Formation of the Innovation Clusters - Focused on the Scenario Planning of the 'Pankyo TechnoValley'- (기술혁신 클러스터 구축의 전략방향 설정에 관한 연구 - '판교 테크노밸리' 시나라오 플래닝을 중심으로 -)

  • Lee, Won-Il;Yim, Deok-Soon;Lee, Yeon-Hee;Jung, Eui-Jeong
    • Journal of Korea Technology Innovation Society
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    • v.14 no.2
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    • pp.301-319
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    • 2011
  • This research focused on the strategy consulting of the 'Pankyo Technovalley' for the formation of the innovation clusters The study was performed based on both theoretical study and related qualitative study approaches. Particularly, 'scenario planning' as a foresight method was used for the strategy formulation of the innovation clusters. The major determinants for the success of the formation of the innovation clusters can be summarized as follows; the enhancement of the service of the host institution of clusters, the alignment of the national cluster policy with the strategy of the host institution and the networks of the clusters. In terms of the needs of times, this study regarding the strategy for the formation of the innovation clusters is anticipated to be a good reference for the R&D organizations and technology cluster participants in coming years.

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The Strategy for the Development of the Innopolis as a Global Innovation Cluster -Focused on the Scenario Planning of the Daedeok, Gwangju, Daegu Innopolis- (글로벌 혁신클러스터로서 연구개발특구 추진전략에 관한 연구 -대덕, 광주, 대구 연구개발특구의 연계 시나리오를 중심으로-)

  • Lee, Won-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.5015-5024
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    • 2012
  • This research focused on the strategy formulation for the Innopolis as a Global Innovation Cluster. The study was performed based on both theoretical study and qualitative study approaches. Particularly, scenario planning as a foresight method was used for the strategy formulation. The major determinants for the success of the Innopolis can be summarized as follows; the enhancement of the host institution for the development of the innovation cluster, the relational capability of the Innopolis among daedeok, gwangju, daegu and the alignment and cooperation of the International Science & Business Belt. In terms of the needs of times, this study regarding the strategy for the formation of the Innopolis as the global innovation cluster is anticipated to be a good reference for policy makers and researchers in coming years.

Innovative Product Strategy of KIA SOUL - Attract customers' soul - (기아자동차 SOUL의 혁신적인 제품전략 - 소비자의 soul을 움직이다 -)

  • Lee, Doo-Hee;Lee, Jong-Ho;Jeon, Ki Heung
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.151-165
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    • 2009
  • The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

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Relation of Self Leadership and Empowerment and Organization Innovation Action in Private Security Guard (민간경비원의 셀프리더십과 임파워먼트 및 조직혁신행동의 관계)

  • Kim, Kyong-Sik;Kim, Chan-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.377-387
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    • 2012
  • The purpose of this study is to investigate the relationship between self leadership and empowerment and organization innovation action in private security guard. This study established private security guards who is being located in Seoul, 2011 and work in the private security company by population. Using purposive sampling method, 293 samples were drawn and were used for the final analysis. Using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the questionnaire came out to be over .831. The conclusion is following. First, private security guard's self leadership affects to empowerment. That is, influence and semanticity are enlarged as action center strategy, natural compensation strategy is attained well. Also, capacity, self decision power is enlarged as constructive thinking strategy, natural compensation strategy is attained well. Second, private security guard's self leadership affects to organization innovation action. In other words, innovation action is increased as action center strategy is attained well. Also, organization's innovation result is enlarged as constructive thinking strategy, action center strategy, natural compensation strategy are attained well. Third, private security guard's empowerment affects on organization innovation action. That is, innovation action, innovation result appears high in case of influence, semanticity is enlarged. Fourth, private security guard's self leadership exerts direction indirect effect in empowerment and organization innovation action. Thus, empowerment is an important variable that mediate self leadership and organization innovation action.

User Innovation through Online Communities: Processes and Strategies (온라인 커뮤니티를 통한 사용자혁신의 과정과 전략)

  • Bae, Jong-Tae;Kim, Jung-Hyeon
    • Proceedings of the Technology Innovation Conference
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    • 2009.02a
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    • pp.3-24
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    • 2009
  • 본 논문은 온라인 커뮤니티를 통해 사용자들이 정보교류와 의사소통을 활발히 전개하여 사용자혁신 (User Innovation)을 촉진하는 사례들과 이와 관련된 현안 이슈들, 그리고 기업의 사용자혁신 활용 전략을 다루고 있다. 특히 인터넷의 보급과 확산을 통해 사용자들이 온라인 커뮤니티를 형성하고 상호 교류할 수 있는 장이 마련되어 사용자혁신이 더욱 활성화 될 수 있으므로, 휴대기기 산업에서 이러한 사례를 발굴하여 분석하였다. 특히 본 연구에서는 MP3 플레이어 산업에서 기업이 온라인 커뮤니티를 통해 고객정보를 어떻게 획득/처리/활용하는지, 그리고 스마트폰인 블랙잭 제품에서 어떤 과정을 통해 사용자혁신이 이루어지는 지를 사례연구 하였다. 본 연구의 결과는 1)온라인 커뮤니티에서 사용자의 역할과 (정보공유, 아이디어 창출, 문제해결, 정보취합, 제품테스트, 사용의견 제시, 제품홍보 등) 기업의 대응전략, 2)기업과 고객간 커뮤니케이션 패턴 (질문/불평/사용후기 및 피드백/시제품/공지 등) 특성, 3)온라인 커뮤니티 내에서 사용자간 커뮤니케이션 패턴과 현안, 4)온라인 커뮤니티 활성화를 통한 신제품개발 촉진방안 등으로 구분하여 제시되었다. 마지막으로 이러한 사용자혁신 사례를 바탕으로, 사용자혁신을 촉진하고 신제품개발과정에서 사용자의 참여를 강화할 수 있는 정책적 함의를 정리하였다. 특히 개방형 혁신이 강조되는 상황에서 사용자혁신은 개방형 혁신의 한 형태도서도 의미가 있으며, 향후 더 많은 사례연구와 실증분석이 요구된다.

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