• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.95-115
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• 2012

The e-Book market has rapidly grown as an innovative product which is mixed its traditional and technological characteristics. However, decreasing user resistance to the e-Book is very important to continually keeping up its market growth. Previous studies for user resistance have been studied as a negative barrier for various innovative products with importance of user resistance. Nevertheless, the factors for user' resistance to the e-Book field have not been found out considering both perceived value and switching cost. Especially, both innovative technology and user specifics should be considered when explaining user resistance to adopting e-Books. Thus, the purpose of this study is to understand the process for user resistance to the e-book and find out its antecedents with perceived value and switching cost at the same time. As a result, it appeared that triability, uncertainty and complexity affected perceived value and switching cost. The user-based antecedents like social norm and perceived value increased the effect of self-efficacy. Also, self-efficacy and perceived value decreased user resistance whereas switching cost increase user resistance to the e-Book perspective.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.412-424
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• 2023

The purpose of this study is to analyze how independent variables such as instructors' willingness to innovate, subjective norms, and self-efficacy affect technology acceptance intention through parameters such as ease of use and usefulness, and in what ways, and to suggest ways to revitalize new technology-related education in the beauty field. The results of the analysis of beauty major instructors' intention to adopt digital new technologies showed that innovation intention, subjective norms, and self-efficacy toward new technologies have a defining influence on the parameters of ease and usefulness. These results can be interpreted as a strong recognition of the need to apply new technologies in the beauty field and the need to improve the curriculum for this purpose, but the instructors' own fear of applying new technologies makes it difficult to apply new curriculum in reality. Therefore, the development of teaching materials related to digital technology education that can be easily understood by beauty instructors should be prioritized, and the development and use of related education programs should be expanded. In addition, we are confident that close collaboration with digital new technology and IT-related departments to understand the education of beauty majors and mutual research to develop education programs will help to develop digital new technology education programs tailored to the beauty field.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.191-199
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• 2015

The purposes of this study are to examine the predictability of variables related to SNS intention to use in collaborative learning and provide some new implications. Based on Technology Readiness and Acceptance Model (TRAM), we hypothesized that optimism, innovativeness, discomfort, insecurity as personal disposition variables, subjective norm as a social variable, and perceived usefulness and perceived ease of use as cognitive variables would predict SNS intention to use. For this study, 274 'Share Leadership' students in E university completed surveys and it was analyzed by multiple regression analysis. The results of this study showed as follows. First, optimism, innovativeness, discomfort, and subjective norm predicted perceived ease of use. Second, optimism, insecurity, subjective norm and perceived ease of use predicted perceived usefulness. Third, subjective norm, perceived ease of use and perceived usefulness predicted SNS intention to use. From this, it is revealed that positive technology readiness predict much more than negative technology readiness do and the role of teacher and peers is very important.

• Journal of Korea Technology Innovation Society
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• v.17 no.4
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• pp.820-844
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• 2014

Various innovation theories, such as innovation system, innovation cluster, triple helix model, are different in their focus. However they all emphasize the interaction between innovation actors in order to generate, diffuse, and appropriate technological innovations successfully. This study analyzes how the interaction of innovation actors in Daedeok Innopolis has been changed since the introduction of innovation cluster policy like the designation of Daedeok Innopolis. Based on the analysis of survey data, Innopolis statistics, and patent joint-application data, we come to the conclusions that the Daedeok Innopolis has characteristics of multi-level governance structure, in which innovation cluster, i.e. Daedeok Innopolis, regional innovation system, and national innovation system directly overlap under the framework of innovation system. In addition, from the perspectives of triple helix model, we are able to verify that the inter-domain interactions between innovation actors, such as tri-lateral network, have been constantly increased in the Daedeok Innopolis. Based on our analysis, we identify some policy suggestions in order to strengthen the competitiveness of the Daedeok Innopolis as well as other innovation clusters in Korea. First, the network activities between innovation actors within innovation cluster should be strengthened based on the geographical accessibility. Second, private intermediate organizations should be established and their roles should be extended. Third, the entrepreneurial activities of universities within innovation cluster should be strengthened. In other words, the roles of universities within the Innopolis should be activated. Finally, the government should provide relevant policy supports to activate the interactions between innovation actors within innovation cluster.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.208-225
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• 2000

인터넷 이용자의 급속한 증가에 따라 인터넷을 이용한 새로운 비즈니스 모델들이 급격히 증가하는 추세를 보이고 있다. 이러한 새로운 비즈니스 모델들은 사업추진을 위한 방법에 있어서 컴퓨터 기술 등 일정 부분 기술적인 속성들을 내재하고 응용하고 있다는 점에 착안하여 비즈니스 모델에 대한 특허를 부여하고 있다. 그러나, 미국, 일본 등 선진국 뿐만 아니라 최근에는 우리나라에서도 적극적으로 검토되고 있는 비즈니스 모델에 대한 특허부여는 인터넷 기술의 급속한 진보와 인터넷이 네트워크를 매개로 자유로운 정보공유를 목적으로 출발하였다는 점, 영업방법에 대한 특허를 부여할 경우 그 영업분야에 대한 사실상의 독점인정이 될 것이라는 점 등 다양한 측면에서 비판적인 의견들이 제기되고 있다. 비즈니스 모델에 대한 특허부여는 인터넷을 이용하여 전세계를 그 영업대상으로 한다는 점에서 영업범위가 매우 광범위 하다는 점 및 파급효과의 즉시성 등의 특성으로 인하여 우리나라 뿐만 아니라 범세계적 차원에서 공동의 논의의 장과 규범을 마련해 나가야 할 것이다. 본 고에서는 특허청 등 특허관련 업계와 인터넷 서비스 업계 등을 중심으로 산발적으로 다루어지고 있는 비즈니스 모델 특허의 개념정의와 요건, 최근의 비즈니스 모델 특허관련 전개동향, 논점 등에 대해 살펴보고, 우리의 전략적 대응방안을 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.181-182
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• 2018

문화콘텐츠산업의 수출경쟁력은 각국이 문화적 소프트 파워와 경제력의 결합으로 점점 더 중시하게 되고 국가 종합 실력의 중요한 구성 요소가 된다. 그러나 중국의 문화콘텐츠산업은 기반 빈약, 혁신 부족, 수출경로 좁기, 문화콘텐츠산업 전문인재 부족 등 어려움을 깎고 있다. 이러한 문제점을 해결하기 위해 본 연구는 관련 서적, 논문 등 문헌을 중심으로 SWOT분석방법을 분석하였다. 연구결과는 중국 문화콘텐츠산업의 수출경쟁력 강화를 위해서는 정부 차원에서 국제문화무역규범 제정 적극 참여, 관련 정책 지원체계 개선, 문화대오 건설 지원 및 지도, 기업 차원에서 제품내용과 표현형식 혁신 강화, 문화콘텐츠에 첨단기술 활용 추진, 판매경로 확장 등 방안을 구축해야 할 것이다.

• Information Systems Review
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• v.6 no.1
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• pp.19-36
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• 2004

The importance of Internet banking has been emphasized due to the spread of Internet and the potential advantages of Internet banking. In case of Korea, Internet banking users have been risen dramatically since 1999 after its introduction. The purpose of this study is to draw the antecedent variables that affect the adoption of Internet banking and show their effects empirically. In this paper, influencing factors are proposed to distinguishing Internet banking users from non-users. And nine hypotheses are empirically tested using logistic regression. The results show that most of hypotheses are supported except for complexity and IT innovativeness. And compatibility was found to have a strong positive effect on the adoption of Internet banking. Implications of these findings are discussed for researchers and practitioners.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.538-555
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• 2014

Systematic studies have been rarely conducted on the acceptance of big data technology despite the technology drawing much attention from academia, industry and general public. With big data technology still being in the infant stage in Korea, a study model was constructed in this paper by integrating the innovation diffusion theory and the task technology fit theory with this technology acceptance model (TAM) as the central framework to make big data technology more readily acceptable in the country, and the aim of making big data technology readily acceptable was expanded as the moderator variable of the TAM. The results of this study showed that "subjective norm" and "task technology fit" showed the most significant effect as the exogenous variables of the TAM. In addition, the "innovative characteristic of the organization" was the significant exogenous variable affecting the intention to accept big data technology to those "technology utilizers" that try to come up with new services or products that are technology-based; however, "subjective norm" was the rather significant factor affecting those simple "technology users". Finally, a significant difference was seen in the verification of mediation effect.

• Journal of Science and Technology Studies
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• v.11 no.1
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• pp.61-88
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• 2011

This paper presents theoretical discussions on socio-techical system transition, by shedding light on the STS context. With a rising attention paid by STI policy researchers, the socio-technical system perspective seems particularly promising in applying to the pursuit for the sustainable development. The normative strand in STI policy research has been strongly influenced by the STS tradition that emphasizes active and participatory roles not only of academian but also of science and technology. Throughout reviewing the development of the socio-technical system perspective, its theoretical components of environment, drivers and dynamics are discussed, often being linked to older perspectives. STI policy involves in socio-technical transition in a manner of transition management and governance, which is the final part of this paper.

• The Journal of Information Technology
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• v.1 no.2
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• pp.119-141
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• 1998

The main contents of WTO agricultural product agreement are composed of $\circled1$ market access $\circled2$ domestic subsidy and reduction of export subsidy $\circled3$ preferences for developing countries. But there still remains the possibility of laying a protection barrier within WTO regulations. That is to say, with the application of quota system, tariff rate quota system, or different quotas on different countries, and with the practices of government control trade and mark up. This paper is for studying the application of these protection barriers to minimize the impact of agricultural market opening.