• Industry Promotion Research
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• v.6 no.1
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• pp.9-13
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• 2021

In order to suggest the factors to be managed for customer satisfaction management in the franchise hair salon industry, a survey was conducted on the customers' experiences toward consumers who have experience using domestic franchise hair shop service in Korea. An online survey was conducted for 1,000 consumers who had used the top five franchise hair salon services within 6 months of the survey. According to the result of research on service quality(SERVQUAL)'s 5 factors- tangibleness, responsiveness, assurance, reliability, and empathy, assurance has the greatest impact on satisfaction, followed by responsiveness, empathy, reliability, and tangibleness. The service quality satisfaction of the five companies surveyed was 3.77 out of 5, indicating that there is much room for future satisfaction. This study aims to provide information on which factors should be invested more with limited resources to improve customer satisfaction.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.375-381
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• 2020

The purpose of this study is a convergence study to find out the relationship between store image, price, human service, and trust on customer satisfaction among the shop selection attributes of customers using hair beauty salons. This study analyzed the data of 500 copies of questionnaires for women who used hair beauty salons within the last 6 months using the SPSS v.22 statistical package program. As a result, store image (B= 1.321, p= .004), price (B= 1.189, p= .032), human service (B= 1.013, p= .000), trust (B= .782, p = .000) was found to have a meaningful positive(+) effect on customer satisfaction, and the ranking of influence was store image (β= .445), human service (β= .377), and price (β= .252). ), And trust (β= .167). Therefore, through this study, it was found that the higher the store image, personal service, price, and trust of the customer's hair salon, the higher the customer satisfaction. We confirmed the detailed influence of the effect of customer's shop selection attributes on customer satisfaction. Among them, store image and human service were found to be factors influencing customer satisfaction. It is necessary to find an economical and efficient way to improve store image, and to cultivate competency to strengthen human service. The results of this study are expected to be used as a basis for establishing a differentiated marketing strategy of cosmetic services industry.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.293-302
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• 2005

The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.