• Journal of Digital Convergence
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• v.14 no.5
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• pp.391-402
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• 2016

The purpose of this research, paying attention on the exaggerated advertisements on online sport media, was to investigate the illegality of the article typed advertisement of online sport media. The results of this research were as follows; First, the article typed advertisements are the assets of the media company as other articles or advertisements. Second, the persons of capacity to act are defined with sport online media, advertiser and customers. Third, the exaggerated advertisements of the sport online media and advertiser are regulated by Korean legal system. Fourth, when victims occurred, the rights of claim for damages could be activated based on the article 750 of the Korean Civil Law. Fifth, the liability for damages may be imposed by Korean Civil Law to the sport online media restrictively.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.459-467
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• 2020

The number of SNS false and exaggerative advertising has been consistently increasing nowadays. Among others, millennials who use SNS most frequently and enjoy e-commerce have become victims of false and exaggerative advertising. Thus, this study is designed to examine millennial consumers' attitude toward SNS false and exaggerative advertising through in-depth interview. Study findings suggest that millennials have very negative attitude toward SNS false and exaggerative advertising regardless of if they are victims or not. In particular, millennials who are victims of SNS false and exaggerative advertising have negative attitude toward SNS companies as well as advertised brands on SNS. Millennial consumers think that SNS companies need to come up with guidelines to regulate SNS false and exaggerative advertising, and government also needs to apply proper measures. Since SNS false and exaggerative advertising may have negative impacts on millennials' purchase intentions as well as brand loyalty, companies need to consider millennial consumers' characteristics when it comes to launching SNS advertising targeting millennials. This finding provides practical implications for marketers.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.38-49
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• 2021

This study analyzed the trend of the term 'false and exaggerated advertisement' in 5,141 newspaper articles from 1990 to 2019 using text mining methodology. First of all, we identified the most frequent keywords of false and exaggerated advertisements through frequency analysis for all newspaper articles, and understood the context between the extracted keywords. Next, to examine how false and exaggerated advertisements have changed, the frequency analysis was performed by separating articles by 10 years, and the tendency of the keyword that became an issue was identified by comparing the number of academic papers on the subject of the highest keywords of each year. Finally, we identified trends in false and exaggerated advertisements based on the detailed keywords in the topic using the topic modeling. In our results, it was confirmed that the topic that became an issue at a specific time was extracted as the frequent keywords, and the keyword trends by period changed in connection with social and environmental factors. This study is meaningful in helping consumers spend wisely by cultivating background knowledge about unfair advertising. Furthermore, it is expected that the core keyword extraction will provide the true purpose of advertising and deliver its implications to companies and related employees who commit misconduct.

• The Optical Journal
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• v.10 no.1 s.53
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• pp.66-68
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• 1998

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.01a
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• pp.99-102
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• 2017

illegal medical advertisement have been on the rise, and false and exaggerated medical advertising are increasing the damage to medical consumers. Therefore it is urgent to take countermeasures about this. Thus, this paper try to analyzes the characteristics of general commercial and other medical advertisements and looks for alternatives that can minimize the damage caused by illegal medical advertisements and institutional weaknesses by analyzing the regulatory trends in medical advertising.

• Korean Deer Journal
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• v.7 no.1 s.39
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• pp.82-89
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• 2002

• Food Industry
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• s.34
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• pp.95-96
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• 1976

경제기획원은 불공정거래행위로 지정된 허위 과대광고의 규제대상 등 세부운용지침을 물가대책위원회의 심의를 거쳐 확정했는데 운용기준 전문은다음과 같다.

• The Hankook-Saengyark Bo
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• no.253
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• pp.3-3
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• 2002

중국인삼서 농약 다량검출(BHC 허용기준치 4.5배 초과) - 한약재 수급조절위원회 개최 - 사향 5천마리분 불법 수입 기도 적발 - 허위광고 헛개나무 추출물 제조업체 적발

• Journal of Korea Fair Competition Federation
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• no.89
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• pp.30-37
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• 2003

• 주택과사람들
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• s.208
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• pp.102-103
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• 2007

최근 대법원에서 아파트 분양 광고의 허위 내용과 관련, 다소 이례적인 판결을 선고한 바 있다(대법원 2007. 6. 1. 선고 2005다5812, 5829, 5836 판결, 이하 '대상 판결'). 이번 칼럼에서는 그 판례를 상세히 소개하고, 종전의 판례와 어떻게 차별화되는지 살펴보기로 한다.