• Cement
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• s.87
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• pp.4-8
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• 1982

• 우유
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• s.43 winter
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• pp.23-25
• /
• 1990

• Nuclear industry
• /
• v.13 no.12 s.130
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• pp.72-77
• /
• 1993

• The Korean Publising Journal, Monthly
• /
• s.310
• /
• pp.14-15
• /
• 2001

• Agrochemical news magazine
• /
• v.22 no.7 s.170
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• pp.16-19
• /
• 2001

• The Korean Publising Journal, Monthly
• /
• s.233
• /
• pp.18-18
• /
• 1998

재일 한국인문학에 대해 막연히 지녀왔던 통념을 수정할 때가 됐다. '민족'이 있던 자리에 '문학'을 배치하고, 혼혈의 감성과 '타자'의 시선으로 삶의 심연을 이야기하는 유미리가 등장해, 재일 한국인문학에 대한 우리의 군살 박힌 통념의 허구성을 일깨워 주고 있다.

• Korean Security Journal
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• no.12
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• pp.73-87
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• 2006

This research is for examining the effect on personal health and differences between men and women by health care program in security guards and students, who are specializing security in college, appealing consciousness state physically and mentally. The following results are attained by conducting a questionnaire survey(T.H.I) of 358 men engaged in security guard services and 220 students specializing security (The data analysis is operated by Analysis of Variance(ANOVA) to make a comparative study of health care program, sex distinction and security careers. The implication of the study are as follows. 1. Generally students show less average rate than security guards in appealing the consciousness state especially in Mental Irritability, Irregular Life, Depression, Respiratory, Eyes and Skin, Aggressiveness. 2. In comparing men with women of consciousness state after the step of health care program, men show lower average rate than women except Life Scale and Respiratory. 3. In differences of consciousness state by security career, the more respondents have careers, the less the average rate of Mental Irritability and Depresaion is. But in Life Scale, the result is reverse.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.659-665
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• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.202-212
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• 2010

The purpose of this study is at clarifying what the genre oriented characteristics of virtual reality programs are. For this, the tests of 'We Are Married' being broadcasted in 'Sunday, Sunday Night' Part 1 of MBC from episode 1 to 8. As a result of analysis, this program was mixing together virtuality and reality by placing the image of virtual couple's life and presentness of entertainers existing in reality appearing at the studio. Also, it was forming sympathy with users as it satisfies fantasy and sense of reality toward marriage by the entertainer couples showing love and conflict that may happen between real couples after setting various categories of couple types. Also, through the device for the public space to confess private feelings through television, it shows the boundary between public domain and private domain breaking up. Along with this, it has implemented amusement characteristics by inspiring enjoyment of users by a substituted satisfaction through various forms of impressions presented to spouse such as materials, effort, gesture or language, etc. Accordingly, the virtual reality program shows authenticity, fiction and amusement by being mixed together and we can see that such genre oriented characteristics act as important strategy appealing to users based on breakup of boundary and genre oriented ambiguity.

• The Research Journal of the Costume Culture
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• v.30 no.3
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.