• Title/Summary/Keyword: 향토

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Building Up Awareness of and Preference for Local Brand Foods -Focus on Dajeon Metropolitan City- (향토음식에 대한 브랜드화 방안 연구 -대전광역시를 중심으로-)

  • Oh, Suk-Tae
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.5
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    • pp.785-793
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    • 2010
  • This study aimed to identify particular foods that would be most appropriate as representatives foods of Daejeon, as well as the key factors affecting the branding of image of those foods. To achieve these aims we carried out a survey amongst 1,600 citizens and visitors. The Daejeon representative foods were determined to be Gujeuk Dotorimuk (Gu-jeuk acorn jelly), Hanbat Seolleongtang, Dolsotbap (stone pot mixed rice), Sutgol naengmyeon (Sutgol Cold Noodles), Daecheongho Minmulmaeuntang (Daecheong lake freshwater spicy fish soup) and Samgyetang (casserole of spatchcock with ginseng). These six dishes were designated as representative foods in 2001. Findings from the survey indicated the lowest level of brand! dish awareness was 11.6% generally and the top two preferences for the representative foods were ranked as, Samgyetang (24.8%) and Dolsotbap (23.6%). According to an awareness survey age differences played a significant role. Adults displayed a much higher awareness than younger generations. The survey also found that Daejeon city was strongly associated with images of science and technology, particularly areas such as Expo and the Daedeok Valley. This study's results suggests that developing a menu and marketing strategy based upon associated regional images may increase awareness for local foods among young consumers.

A Study on Self-Assessment Model Development for the Local-Industry Promotion Project (향토산업육성사업의 자가진단모델 개발에 관한 연구)

  • Son, Eun-Il;Satohi, Hoshino
    • Journal of Korean Society of Rural Planning
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    • v.18 no.3
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    • pp.43-55
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    • 2012
  • This study proposes a self-assessment model and its implementing procedure for the local industry promotion project, the purpose of which is to develop strategies for successful carrying-out of the project by diagnosing carrying capacities of its interested parties. The model, developed principally based on Eckes' $Q{\times}A=E$ Evaluation Model, was applied to 85 project-concerned persons which had been participated in the local industry promotion project from 2009 to 2011. Through the applicability test works of this model, its usefulness and importance for better implementation of the project was ascertained, especially to reflect cultural changes of project actors positively. The actors' recognition level of the project should be one of the critical factors for the successful implementation of the local industry promotion project. So, the higher understanding in the local industry promotion project, the more positive assessment in all respects of the project. Finally, it should be considered that the assessment results might differ for the same assessment standards from assessers' different perspectives.

The Research and Development for an Excavation and Settlement of a Native Local Foods in Muju area (지역 향토음식 발굴 및 정착을 위한 연구 개발 -무주 지역을 중심으로-)

  • Shin, Dong-Hwa;Park, Young-Ja;Kwon, Kyoung-Soohn
    • Journal of the Korean Society of Food Culture
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    • v.11 no.1
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    • pp.7-12
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    • 1996
  • The 18th Winter Universiade will be held in Muju in 1997. It is a good opportunity to inform the local foods of Muju to the inside and outside of Korea. First of all, we carefully investigated the quantity of all kinds of food material, their circulation ability, and cookery per year in Muju. We found about sixty kinds of food as many as restaurant. We presented how to improve such kinds of food as O-Chunk (fish porridge), Minmulmaeuntang, Kochunaengi chungsik, etc. and how to use the special products of Muju such as yam, kochunaengi, wasabi and wild herb. The many kinds of cookery were specialized to cooks through manual and actual skills. And then we held a food contest that twenty-two cooks took part in the contest and there were exhibitted forty-two kinds of foods. Finally, through discussion and food contest, Muju Sanchae Bibimbap (meal which mixed rice with wild plants), Muju Sanchae chungsik (meal which has various wild plants with rice), Muju Kochunaengi Chungsik (meal which has various wild plants and wasabi with rice), Ma Naengmyun (cold yam noodle) and Muju Minmulmaeuntang (hot fish porridge) were recommended.

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Recipe Standardization and Nutrient Analysis of Local Foods of Cheollabuk-do Province(The First Report) (전라북도 향토음식의 조리법 표준화 및 영양분석 분석(제1보)-전주비빔밥, 콩나물국밥, 민물장어구이, 애저찜, 아귀찜-)

  • 주종재;신미경;권경순;윤계순
    • Korean Journal of Community Nutrition
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    • v.3 no.4
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    • pp.630-641
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    • 1998
  • As the incidence of diet-related diseases increase, much attention has been focused of traditional foods. Traditional foods are ultimately based on local foods. However, there has been little study looking into the recipes and nutritional value of local foods. Therefore, the present study was designed to standardize recipes and analyze the nutrients of some representative local foods of Cheollabuk-do Province. Their foods were Cheonju pibimpap, kongnamulgukpap, minmuljangokui, aejeotchim and aguytichim. Test recipes for each food were prepared, being based on various information obtained from personal interviews, literature surveys of restaurant recipes. Then test recepe was subjected to sensory evaluation. All characteristics of each food were judged as "satisfactory". The analysis of nutrient composition revealed that in general energy content was low whereas protein content was as high as recommended reguirement in all foods except for kongnamulgukpap. Vitamin content was generally high but contents of calcium and iron were relatively low in all foods. Cheonju pibimpap was rich in dietary fiber. Dietary fiber content of Cheonju pibimpap was 16.6g per serving size. All foods contained considerable amounts of essential amino acids. The major fatty acide were oleic acid, linoleic acid and glutamic acid, oleic acid being the highest in terms of composition ratio.ion ratio.

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Analysis of Current Use of Local Food of Adults in Gyeongju Classified by Age (경주지역 향토음식의 성인의 연령별 이용실태 분석)

  • Lee, Yeon-Jung
    • Journal of the Korean Society of Food Culture
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    • v.21 no.6
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    • pp.577-588
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    • 2006
  • This study was performed by questionnaire to investigate current use of native local foods of adults in Gyeongju classified by age. The subjects were consisted of 421 citizens(217 males and 204 females) living in Gyeongju. The findings are summarized as follows: 'Institute' scored high as 30.6% in the main responsible body for the succession of local foods. The most emphasized points to popularize the local foods was to 'taste'(36.4%). a point to be considered to develop tourism product of the local foods was to 'development of recipes acceptable to the people of today'(24.6%). The recognition rate score of native local foods of Gyeonngju area was 'Hwangnamppang', 'Hanjeongsik', 'Ssambap', 'Haejangguk', 'Hoe(Gampo)', 'Memilmukmuchim', 'Gyodongbeopju', and 'Yugoa' in the order. On the other hand, the recognition rate score for 'Ssukgulrei', 'Borisudan', 'Dalraikkakdugi', 'Hwanggeumju', 'Baesuk', 'Gyeojachae', 'Gungjungjeongol' was very low. The preferred and intake native local foods of Gyeongju area was 'Hanjeongsik', 'Ssambap', 'Hoe(Gampo)', 'Haejangguk', 'memilmukmuchim' in that other. On the other hand, the preference for 'Ssukgulrei' 'Borisudan', 'Hwanggeumju', 'Baesuk' and 'Dalraikkakdugi' was very low.

Recipe Standardization and Nutrient Analysis of Local Foods of Cheollabuk-do Province(The Second Report) (전라북도 향토음식의 조리법 표준화 및 영양성분 분석(제 2 보) - 추어탕, 다슬기탕, 민물고기매운탕, 어죽, 백합죽-)

  • 주종재;신미경;권경순;윤계순
    • Korean Journal of Community Nutrition
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    • v.6 no.2
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    • pp.250-258
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    • 2001
  • Five representative local foods of Cheollabuk-do Province such as chuotang, ochuk, baekhapchuk, dasulgitang and minmulgokimaeuntang were subjected to recipe standardization and nutrient analysis. To derive a standard recipe, first a test recipe was prepared with the consideration of information obtained from literature survey, personal interview and survey of restaurant recipe. This test recipe was modified three times after sensory evaluation. Then the modified test recipe was accepted as the standard recipe when all characteristics of food was assessed over 5 points and the percentage of judges who gave a score over five exceeded 70% in seven-point hedonic scale. Actually, all characteristics of each food were judged as "satisfactory". Nutrient analysis was performed in food cooked according to the decided standard recipe. In general, it appeared that energy content was rather low. However protein contents in chuotang, ochuk and minmulgokimaeuntang were higher than the recommended value per meal. Vitamin A, vitamin C, vitamin B$_1$, vitamin B, niacin, calcium, phosphorus and iron were rich in chwotang and minmulgokimaeuntag. Onhuk contains plenty of vitamin C, vitamin B$_1$, vitamin B$_2$and the contents of vitamin A, vitamin B$_1$, and niacin in baekhapapchuk were over the recommended values per meal. The foods contained large percentage of aspartic acid and glutamic acid, and major essential amino acids appeared to be leucine and lysine. On the other hand, major fatty acids were oleic acid, linoleic acid and plamitic acid. Among them the content of oleic acid was the highest in chuotang, ochuk and baekhapchuk, whereas linoleic acid and palmitic acid were the most rich fatty acids in baekhapchuk and dasulgitang respectively.

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The City Growth & its Nature in South Korea. (남한도시인구의 팽창과 그 생태)

  • ;Lee, Han Soon
    • Journal of the Korean Geographical Society
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    • v.1
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    • pp.67-82
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    • 1963
  • This paper examined the settlement and evolution of the Namdo Food Festival holding in Nakan folk village since 1994. The Namdo Food Festival is a representative event tourism in Chonnam which beautifully displays Nakan eup-sung's folk landscape and Namdo's traditional food, a prime tourist resource. Since 1994, the Namdo Food Festival has steadily evoloved in the scale aspects of the program budget, and the number of visitors participating in festiva. In addition, the period of the food festival was fixed for a week, early in October. The majority of visitors to the festival was from Kwangju. Moreover, visitors from other provinces have steadily increased, in particular visitors from Yeongnam province such as Pusas and Kyeongnam provinces have increased since 1996. In order to settle down and develop the Namdo Food Festival, the followings should be done change of the ownership from public to private sector, training of professional entertainers, development of programs which can reinforce historical aspects and placeness of Nakan folk village, adoption of management technoques for the local economic activities, and extension of linkage with tourists places around Nakan folk village, reflection of tourists interests and needs through a continuoua tourist's behaviour analysis.

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A Verification Study on the Strengthening of Recognition of Native Cuisine - with respect to Hadong-Gun Area, Kyungsangnam-Do - (향토음식 인지도에 관한 실증적 연구 - 경남 하동군 지역을 중심으로 -)

  • Lee, Yeon-Jung;Park, Sung-Su;Choi, Soo-Keun
    • Journal of the Korean Society of Food Culture
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    • v.19 no.3
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    • pp.285-294
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    • 2004
  • Rather than focusing on the general recognition of the area and extensive preference about its native cuisine, this study carried out more practical examination on the recognition of the native cuisine by presenting the more detailed introduction of the native cuisine in Hadong area. The findings of this study can be used as basic materials to devise measures for the instillation and advertisement of Hadong area's image, the development and maintenance of its native cuisine benefiting the activation of the local economy, and the reestablishment of Hadong area's native cuisine culture. First, the overall recognition of Hadong area's native cuisine was low and more consumption needs to be boosted by merchandising its foods through the strengthening of recognition. Second, correlation between this area's native cuisine was revealed and tables need to be set and menus need to be organized with this correlation in mind. Basic materials for suggestion sale were garnered. Third, given that most outside tourists visit Hadong by word mouth of all the information sources available, it is highly likely that positive word of mouth through satisfaction with native cuisine will raise the overall recognition of the area. Fourth, precise subdivision market and target market need to be specified. Though the factors like economic costs and the time required cannot be overlooked in strengthening recognition, consistent advertisement to the middle-aged people who are over 40 and live in Kyungsang-Do area will contribute to the fast rise in the recognition of Hadong area's native cuisine, leading to the possibility of economic development in the process.

An Analysis on the Networking of Local Newspaper Industry (지방신문사의 네트워킹 형성에 관한 분석 연구)

  • Chung, Sang-Yune
    • Korean journal of communication and information
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    • v.19
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    • pp.239-264
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    • 2002
  • The networking between the press and elites, and its impact on journalistic activities in fact have been major subjects of scholarly scrutiny particularly among students of elite theory and class theory. This is an empirical analysis of how the press establishes networks with several powers in local community. This study basically examines a set of independent variables, such as the nature of capital and history of local newspapers and explores how the management and elites in the press utilize several social resources and establish networks. Major findings of this study are as follows: To begin with, the networking between local newspapers and elites showes significant differences according to the nature of capital and history of the newspaper. In other words, while the newspapers operated by stock capital revealed high degree of networking with political and financial elites, the newspapers operated by family capital did not demonstrate significant level of networking with particular elites. The shorter the history of newspaper is, the more she tends to be dependent on resources, and feel it imperative to establish strong networks with elites.

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The Analysis of Conceptions on Korean, Japanese, Chinese and Western Cuisine by SD (SD법에 의한 한국 요리, 일본 요리, 중국 요리 및 서양 요리에 대한 개념의 분석)

  • Kim, Jung-Eun
    • Culinary science and hospitality research
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    • v.11 no.4 s.27
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    • pp.92-101
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    • 2005
  • According to conceptions of Korean, Japanese, Chinese, and Western cuisine, the results of study based on SD and the factor analysis are as follows. The factors, which were showed from the conception of Korean cuisine, were the tastes for simplicity, cheapness, and familiarity, such as a side dish. The factors, which were showed from the conception of Japanese cuisine, looked like unfamiliar, tasteless and citified except sushi and grilled meat. The factors, which were showed from the conception of Chinese cuisine, were familiarity with the exception of Chinese black noodles, sweet fried pork and fried rice and those looked delicious as well as good table setting. Young people were also trending to be fond of them. The factors, which were showed from the conception of Western cuisine, were luxurious, delicate and citified foods. People were familiar with pizza, spaghetti and stake in Western cuisine.

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