• Title/Summary/Keyword: 행동분석법

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Relationships of Screen Golfers'Lifestyle, Choice Attribute, Customer Satisfaction and Repurchasing Behavior (스크린골프장 이용고객의 라이프스타일, 선택속성, 고객만족 및 재구매행동 간의 관계)

  • Lee, Tae-Yong;Choo, Na-Young;Cho, Song-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.472-481
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    • 2011
  • The study aims to figure relationships between screen golfers' lifestyle, choice attribute, customer satisfaction, and repurchasing behavior. Study respondents were users of 10 screen golf stores located in Busan and Gyeonnam from March 1, 2010 to April 30, 2010. A total of 290 effective samples were selected based on convenient sampling method and direct visits to stores. SPSS 12.0 was used to conduct factor, reliability, frequent and regression analyses, and the study reached the following conclusions. First, it has been found that screen golfers' lifestyle has a significant effect on choice attribute. Second, it has turn out that screen golfers' choice attribute has a significant effect on customer satisfaction. Third, it has been found that screen golfers' choice attribute has a significant effect on repurchasing behavior.

The Mediating Effects of Health Promotion Behavior in the Relationship between Organizational Culture and Job Satisfaction of Hospital managers (병원 관리자의 조직문화인식이 직무만족에 미치는 영향과 건강증진행위의 매개효과)

  • Yun, Dae-Ho
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.497-509
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    • 2017
  • The purpose of the study was to identify the mediating effects of Health Promotion Behavior in the relationship between Organizational Culture and Job Satisfaction of Hospital managers. To analyzed by frequency, t-test, ANOVA, correlation and a hierarchical multiple regression analysis as suggested by Baron and Kenny(1986) using SPSS/WIN 21.0. There was a positive relationship between organizational culture and job satisfaction. There was also a positive relationship between health promotion behaviors and job satisfaction of hospital managers. There was a partial mediating effect of Health Promotion Behavior between Organizational Culture and Job Satisfaction. The result need to develop programs that effectively promote the Health Promotion Behavior of Hospital managers to increase Organizational Culture and maximize Job Satisfaction.

관광지에 대한 인지행동론적 연구 동향

  • 한병선;신대봉
    • Proceedings of the Speleological Society Conference
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    • 1992.07a
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    • pp.35-39
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    • 1992
  • 인간은 누구를 막론하고 미지의 지역에 대한 동경과 아울러 그 지역을 방문해 보고자 하는 기본적인 심리를 가지고 있다. 특히 경제적 여유가 신장되고 관광에 대한 일반의 관심이 대단히 높아지면서 우리 주변에 산재하고 있는 관장자원들에 대해 관심을 가지게 된다. 지속적으로 늘어나는 관광객들 개개인의 서로 다른 욕구와 취향, 또는 외부적 여건으로 인한 지각(Perception)의 결과 관광 환경에 대한 상이한 Image가 형성될 것이며, 이는 곧 관광 주체로 하여금 관광지를 선택하게 하는데 있어서 중요한 역할을 하게 될 것이다. 관광지리학 분야에서의 관광자원 또는 Wildness에 대한 인지행동론적 연구는 1960년대의 주관적 환경을 강조하는 행태지리학에서 시작되었으며 관광 목적지에 대한 지각, 인지, Mental Map, 관광행태 등을 포함하고 있다. 이러한 연구들은 대부분 계량적이고 실증적인 시대의 전형적인 산물로서 관광객들의 직접적인 관광형태로 나타나게 하는 의사결정 과정을 중시하는 것이다. 일반적으로 환경에 대한 인지는 과거에 개인의 경험과 현재의 다양한 주변 여건에 의해 크게 달라질 수 있다. 오늘날 인지행태론적 연구는 관광지리학 뿐만 아니라 심리학, 사회학, 인류학 등 사회과학 전반에 걸쳐 연구가 활발하게 이루어 지고 있다. 따라서 본 논고에서는 관광지 및 관광자원에 대한 국내외의 인지행태론적 연구를 검토해 보고 이러한 연구에 많이 이용되고 있는 MDS 분석법을 살펴 보고자 한다.

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A New Approach to the Evaluation of Collision Risk using Sech Function (Sech 함수를 이용한 새로운 충돌위험도 평가법)

  • Jeong, Tae-Gweon
    • Journal of Navigation and Port Research
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    • v.27 no.2
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    • pp.103-109
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    • 2003
  • Evaluating the risk of collision quantitatively plays a key role in developing the expert system of navigation and collision avoidance. This study analysed the existing methods of appraising the collision risk, examined the problem that are intrinsic to them, and developed a new approach to its evaluation by using the sech function as an alternative to them. This paper applied the new method in appraising the collision risk and suggested how to decide the safe range of ownship's action.

Design requirements of mediating device for total physical response - A protocol analysis of preschool children's behavioral patterns (체감형 학습을 위한 매개 디바이스의 디자인 요구사항 - 프로토콜 분석법을 통한 미취학 아동의 행동 패턴 분석)

  • Kim, Yun-Kyung;Kim, Hyun-Jeong;Kim, Myung-Suk
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.103-110
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    • 2010
  • TPR(Total Physical Response) is a new representative learning method for children's education. Today's approach to TPR has focused on signals from a user which becomes input data in a human-computer interaction, but the accuracy of sensing from body signals(e. g. motion and voice) isn't so perfect that it seems difficult to apply on an education system. To overcome these limits, we suggest a mediating interface device which can detect the user's motion using correct numerical values such as acceleration and angular speed. In addition, we suggest new design requirements for the mediating device through analyzing children's behavior as human factors by ethnography research and protocol analysis. As a result, we found that; children are unskilled in physical control when they use objects; tend to lean on an object unconsciously with touch. Also their behaviors are restricted, when they use objects. Therefore a mediating device should satisfy new design requirements which are make up for unskilled handling, support familiar and natural physical activity.

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A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors (전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향)

  • Jun, Ho-Moon
    • 한국체육학회지인문사회과학편
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    • v.51 no.3
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    • pp.171-181
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    • 2012
  • The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.

An Analysis on Mathematical Thinking Processes of Gifted Students Using Problem Behavior Graph (PBG(Problem Behavior Graph)를 이용한 수학적 사고 과정 분석)

  • Kang, Eun-Joo;Hong, Jin-Kon
    • Communications of Mathematical Education
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    • v.23 no.3
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    • pp.545-562
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    • 2009
  • This study is trying to analyze characteristics of mathematical thinking processes of the mathematical gifted students in an objective and a systematic way, by using "Protocol Analysis Method"and "Problem Behavior Graph" which is suggested by Newell and Simon as a qualitative analysis. In this study, four middle school students with high achievement in math were selected as subjects-two students for mathematical gifted group and the other two for control group also with high scores in math. The thinking characteristics of the four subjects, shown in the course of solving problems, were elicited, analyzed and compared, through the use of the creative test questionnaires which were supposed to clearly reveal the characteristics of mathematical gifted students' thinking processes. The results showed that there were several differences between the two groups-the mathematical gifted student group and their control group in their mathematical talents. From these case studies, we could say that it is significant to find out the characteristics of mathematical thinking processes of the mathematical gifted students in a more scientific way, in the sense that this result can be very useful to provide them with the chances to get more proper education by making clear the nature of thinking processes of the mathematical gifted students.

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Analysis of the change of the characters according to the change of the media -A Study on Composite Representation of Game Character in Sandboxed Indy Game (매체의 변화에 따른 캐릭터의 시대적 변화분석 -샌드박스형 인디 게임에 있어 게임 캐릭터 융복합적 표현법에 대한 고찰)

  • Lee, Dong-Lyeor
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.335-340
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    • 2019
  • With the development of the media, pirate platforms and technologies are critical to the design of video content. Games based on online platforms and networking can help you develop games and expand your game as games are developed. Better yet. This paper is a major feature of the growth of the sandbox game that leads the game of InGame. Phenotypical 3D Dress Graphics You can study the usefulness of graphics based on doubles, the advantages of game characters, and space game graphics.

Golfers' Intention to Adopt UV Specialized Clothing as Innovation: Based on Rogers Theory (골퍼의 자외선 차단의복의 수용 의도: Rogers의 혁신확산이론을 중심으로)

  • Sung Heewon;Slocum Ann C.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1554-1561
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    • 2004
  • In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About $25\%$ reported to practice sun protection behaviors. About $70\%$ disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors, $45\%$ of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.

Adolescents' Purchasing Behavior for Hair-care Products (청소년의 헤어제품 구매 행동에 관한 연구)

  • Song, Yean-Hwa;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
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    • v.23 no.2
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    • pp.1-16
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    • 2011
  • This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

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