• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1554-1561
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• 2004

In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About $25\%$ reported to practice sun protection behaviors. About $70\%$ disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors, $45\%$ of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.

• Journal of the Korean Home Economics Association
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• v.39 no.8
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• pp.81-92
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• 2001

The purpose of this study was to find out the factors of Knowledge and attitudes related to sun safety and to determine the factors affecting sun protection behavior. The subjects were 167 adults in their twenties living in Busan. The results were as follows. 1. Four factors of knowledge about sun safety were identified: ultraviolet ray risk, sunscreen, sun protective clothing, and nil protective color. 2. Four factors of attitudes toward sun exposure were identified: attractiveness, emotion, conformity, and health concern. 3. Four factors of sun protection behavior were identified: sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing. 4. Compared to women, men were relatively more risk to skin damage due to less proportion that used sunscreen and a parasol. 5. Factors of sun protective behavior, such as sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing, were associated with the Knowledge related to ultraviolet ray risk. 6. Wearing a hat and sunglasses was predicted by the attractiveness, which defined as positive attitudes toward tanned appearance. 7. Shade use was affected by the perception of sun exposure as happiness and relaxing. 8. Health concern was the strongest predictor of sunscreen/parasol use.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1136-1145
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• 2005

The objective of this study was to determine factors affecting sun protective behavior and intention to buy UV protective clothing among outdoor sport persons in Korea. A self-administered questionnaire was distributed to mountain climbers, bikers and in-line skaters with a convenience sampling method. Two theoretical frameworks, health belief(HB) model and diffusion theory(DT) were used for the study. Based on HB model, sun protection behaviors(SPBs) were associated with cancer perception, perceived benefits, behavioral barriers and cues to actions based on the HB model. Based on DT model, intention to buy (ITB) was determined by an individual's perceived attributes of UV protective shirt. Appearance concern variables were added to the extended HB model. The extended DT model was proposed by adding the variables in the HB model and variables of appearance concern. Multiple regression analysis was applied. Results were as follows. First, perceived benefits, behavioral barriers, cues to action, and all three appearance concern variables as well as gender and age were significant determinants of SPB for Korean outdoor consumers. Second, relative advantage, compatibility, friability, behavioral barriers and cues to action with some appearance concern variables were significant in affecting intention to buy UV protective clothes. Extended HB model and extended DT model were useful to understand SPBs of Korean outdoor consumers.