• Cartoon and Animation Studies
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• s.36
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• pp.121-145
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• 2014

Operating under the principle of user-benefit maximization and democratic user-control, cooperatives are being spot-lighted as a business model satisfying the various social, financial needs. In Korea, the Law of Cooperative was enacted as of December 2012, which has enabled the establishment of cooperatives in variety of industry fields. This study is to discuss the expected effect and validity of marketing cooperative as a solution for insufficient sales revenue in international distribution of Korean animation. The interviews with Korean animation studios found out the key problems of overseas distribution, which are; 1) lack of marketing expertise and weak organization, 2) lack of ancillary rights exploitation due to the deals based upon all rights package with the broadcasters who are not interested in ancillary business, 3) lack of localized marketing support in each territory. The solution for these problems takes large and long-term marketing investment and it is far beyond the capabilities of small Korean animation studios. Marketing cooperative can provide services not available otherwise such as in-depth market research which will help the improvement of international marketing expertise. Also. as the cooperative carries enough volume of animation catalogue, it can increase negotiation power satisfying the various needs of buyers. Also, it can provide the precise marketing support for each territory by integrating every process of value chain, from TV broadcasting, merchandising, and digital media platform. Above all, a clear benefit of marketing cooperative is that, because of its user-benefit and user-control principle, the principal-agent problem can be minimized while it maximizes the profit for member studios.

• Korean journal of communication and information
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• v.59
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• pp.233-258
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• 2012

The purpose of this study is to research on the mechanism of exportation of Korean TV programs. As a result, the buying countries of Korean TV programs have been relatively diversified : 40 countries across the world. However, examining the frequency of exportation has shown that it primarily focused on few countries such as Japan and Taiwan. Furthermore, drama has been the most preferred genre by foreign countries. Fortunately, remakes, dubbing productions, publications, and merchandising have been started to develop. As for the trade partner, the portion of foreign distributors has been ranked as a the most prioritized type. Therefore, it is necessary to open the existing closed system of distribution of Korean free TV to build more diversified partnership.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.11a
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• pp.545-548
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• 2005

최근 RSS(Really Simple Syndication)를 응용한 서비스가 해외는 물론 국내에서도 각 분야에서 다양하고 활발하게 연구 개발되고 있다. 국내외 RSS서비스 현황 및 사례조사를 통해 민간과 공공부문의 RSS 서비스 현황을 분석하고, 과학기술분야 지식정보의 특성을 고려하여 다양한 정보와 환경에 유연하게 대응할 수 있는 과학기술 지식정보 서비스를 위한 RSS기반 정보배급 표준시스템의 설계 방안을 제시하였다.

• Review of Culture and Economy
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• v.17 no.2
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• pp.29-62
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• 2014

Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.60-65
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• 2005

Research on RSS(Really Simple Syndication) based application and services are being deployed both domestically and internationally. The RSS service in the area of science and technology should be flexible to the various sources of information as well as the various platform and environments that they are being serviced. It also requires a standardized system to meet the above needs. We have analyzed the use of RSS services overseas as well as domestic services to suggest the implementation of standard system for the syndication of science and technology information based on RSS.

• Cartoon and Animation Studies
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• s.13
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• pp.163-179
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• 2008

It is no longer an issue that there is a big audience for Korean movies. More than 120 Korean movies are made each year. Many win prizes at film festivals around the world. But the number of animation movies made in Korea is decreasing even though the government tried to revitalize the animation industry in the mid-1990s. The problem is that all Korean animation movies were box-office failures, even though "Mary's Story" and "Oseam" were awarded prizes in world-famous animation festivals. Korean animation movies also face hurdles because of different cultural tastes of Korean audiences and problems with distribution. But there is a tremendous amount of potential and possibilities for Korean animation movies to be box-office blockbusters and artistic successes. There are ways to develop and revitalize the Korean animation industry and make it of the most important businesses and cultural influences in Korean society.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.337-338
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• 2012

일본, 중국, 대만 등 중화권 국가에 집중되어 있는 한류 콘텐츠의 저변을 확대하기 위해, 해외 각국 방송사의 프로그램 유통전문가 혹은 배급사의 외화 프로그램 수입담당자를 대상으로 전문가 심층인터뷰를 실시했다. 연구결과. 대체적으로 한국 다큐멘터리에 대한 평가가 높았으며, 한국 콘텐츠의 장점으로 우수한 품질, 탄탄한 스토리 라인, 감성적인 이야기 구성 등을 들었다. 앞으로 신규시장에 진출하기 위해서는 각 지역에 맞는 외국어 더빙 서비스. 현자 국가와의 공동제작 등이 필요한 것으로 평가됐다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.15-24
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• 2019

Hollywood traditional movie companies are continuously challenged by new-type companies represented by the streaming content platforms. Based on the latest market statistics, and with a multidimensional approach involving the production, distribution, projection and overseas market, etc, this paper analyzes the changes and development of North American movie industry in its process of coping with the globalization and digitalization of media in 2018, and summarizes the effective measures for Hollywood mainstream movie companies to adjust their own structures and operation mechanism to maintain their development in the environment of new media consumption.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.168-178
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• 2019

This study takes a close look at the recent success of independent documentaries to find its implications and a way to invigorate Korean documentary ecosystems. To this aim, this study performed in-depth interviews with independent documentary film makers and television documentary directors. Also, it analyzed the case of POV (Point Of View), which is television's longest-running showcase for independent documentary films in the USA. The results display that independent documentaries convey competitive edge of contents and expansion of distribution and funding through film industry systems, based on the producer systems, global distribution networks of overseas pitching and film festivals, marketing and audience strategy of film industry. Although this shows its molding of documentary industry ecosystems, there are great needs for various platforms other than film industrial outlet in order to make an advancement of the ecosystems under the digital environment. POV works on the basis of 'open sourcing' form when collaborating with independent film makers. Independent documentaries picked up by POV are aired on PBS, streamed via its online service, and distributed through community screenings; this three-outlet strategy makes POV a unique platform and has a relevance and feasibility to apply for Korean documentary ecosystems. Therefore, this study suggests to create a platform adopting POV system hoping that more studies and efforts would come for various and novel platform building so to make more advanced and invigorated ecosystems of Korean documentary.

• Convergence Security Journal
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• v.15 no.3_2
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• pp.3-10
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• 2015

ASIS(American Society for Industrial Security) is already rationing their standard to the world and succeeded in organizing these professionals. In base of that result, there are the executions of the various programs in accordance with the specialization and globalization strategy over the last 60 years. This study looked at the overseas practices that strengthen the capacity of the internal security specialists and promote the development of knowledge and technology through the mutual visits between the network through a survey of ASIS. We can accept viable and sustainable growth strategy, specialization and globalization strategy, such as ASIS model for the various activities performed by the past 60 years to improve the efficiency of the country's private security activities. It will be something we ought to be a new starting point.