• The Journal of Bigdata
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• v.5 no.1
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• pp.41-54
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• 2020

With the recent expansion of Internet channels and the development of financial technology and information and communication technology, direct overseas purchases have expanded. Although direct overseas purchases dominate consumers in terms of price and scarcity by providing relatively low-priced products and products that are difficult to obtain in Korea, there is a higher chance of consumer dissatisfaction in terms of delivery, product, A/S and refund than domestic purchases. Therefore, this study analyzed consumer dissatisfaction caused by active overseas direct purchase and studied ways to improve problems with overseas direct purchase. As a research method, Several statistical data were collected from the Korea Consumer Agency(KCA), the Korea Customs Service(KCS) and the Korea International Trade Association(KITA) and analyzed using the Exploratory Data Analysis Technique (EDA). The analysis confirmed that consumers were not well aware of information about direct overseas purchases and that the type or degree of consumer complaints varied depending on the type of purchase. Therefore, this study suggests a direction for the revitalization of overseas direct purchases by using EDA to identify the overall status of overseas direct purchases and consumer dissatisfaction and to improve them.

• International Commerce and Information Review
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• v.19 no.4
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• pp.3-28
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• 2017

This study examined factors, such as benefit perception, risk perception, product, and website, which affect consumer attitude toward overseas direct purchase. To achieve this, 298 Korean consumers who have experienced overseas direct purchasing were analyzed. The results show that delivery risk and product risk were the most influential determinants of the level of trust level in overseas direct purchase sites. In addition, the results of this study confirm that the level of trust in overseas direct purchase sites has a strong influence on both the intention to recommend and the intention to continue patronizing the site. Moreover, this study conducted a mean difference analysis according to the types of overseas direct purchases (overseas direct delivery, overseas purchasing agency, and overseas delivery agency) and product categories (clothes, food and beverage products, and household appliances). This study lists various practical implications that can be applied to each overseas direct purchase service by firm and consumer characteristics.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.3
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• pp.192-200
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• 2019

This paper is analyzed causality using cointegration test and impact response after deriving a causality between direct overseas purchasing and sale and macroeconomic variables. The model used for the empirical analysis is the vector error correlation model. The model is used the macroeconomic variables such as the consumer price index and the GDP, and e-commerce variables such as direct overseas purchasing, direct overseas sales and online shopping amount. According to empirical analysis, the direct overseas purchasing has the causality with the consumer price index, and GDP has the causality with direct overseas purchasing and online. According to the impact response analysis of the VECM, the direct overseas purchasing has a positive effect on the CPI and GDP, but the direct overseas sales has a negative effect on the CPI and GDP. In addition, both direct overseas purchasing and sales have a negative effect on online shopping, but it has been shown that the direct overseas purchasing has a bigger negative effect on online shopping.

• Smart Media Journal
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• v.7 no.3
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• pp.35-42
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• 2018

This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.230-231
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• 2016

한국경제의 장기 침체로 인해 한국 소비자들 중 양질의 제품을 보다 싼 가격에 구매하기 위해 해외에서 직접 구매하는 이용자가 증가하고 있다. 중국의 경우 '한류'의 영향으로 한국제품을 직접 구매하는 중국 소비자들도 증가하고 있다. 국제 결제시스템의 등장과 같은 전자상거래의 발전과 함께 비용효율적인 물류시스템의 구축으로 이들 국가 소비자들의 해외 직접구매행위는 앞으로 증가할 것이다.'전자상거래'와 '물류' 양자를 종합적으로 본 서비스품질에 관한 연구가 드문 상태에서 한국과 중국 간의 전자상거래 해외 직구매에 관련된 연구도 매우 부족한 상태이다. 본 연구는 물류 서비스관점에서 서비스품질과 고객관계품질, 고객만족, 고객충성 간의 관계를 검증하였으며 ${\cdots}$ (중략)${\cdots}$.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.06a
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• pp.371-372
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• 2022

Korean customers purcahse some products directoly from overseas for saving the money. However, in refunding or exchanging the products from overseas, customers may complain due to different regulations and language barriers. Mutual purchasing relationships is a prerequisite for establishing trust with customers and online retailers need various activities to gain the trust of consumers. This research has a purpose of investigating the relationship between trust and satisfaction according to the quality of reverse logistics service.

• International Commerce and Information Review
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• v.18 no.2
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• pp.27-51
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• 2016

The purpose of this paper is to examine correlations between the facilitating factors of the B2C e-commerce and the online shopping and the overseas direct purchase for the purpose of suggesting the successful logistics operational strategies for the domestic parcel delivery service companies. This paper conducts wide literature reviews and empirical analyses on relationships between the facilitating factors of B2C e-commerce and the online shopping and the overseas direct purchase in B2C e-commerce. We built two regression equations that dependable variables are the turnover of online shopping and the amount of imports by international postal logistics services respectively. The former equation's estimation results show that all the independable variables are affecting the dependable variable in the long-term jointly. And, the results show that the change of the turnover of online shopping is affected not only by the change of the usage count of a credit card and the real GDP, but also by the change of the error-correction variable. The latter equation's estimation results show that all the independable variables are affecting the dependable variable in the long-term jointly. Futhermore, the results show that the change of the amount of imports by international postal logistics services is affected not only by the change of the usage count of a credit card, the exchange rate and the internet protocol IPv4, but also by the change of the error-correction variable. Based on these research results, a high advanced strategic approach for optimum parcel delivery services is highly required.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.571-575
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• 2022

본 논문에서는 통계청에서 매월 작성되는 온라인쇼핑동향조사를 위해, 언어모델 전이학습 기반 분류모델 학습 방법론을 이용하여, 관세청 제공 전자상거래 수입 목록통관 자료를 처리하기 위해서 해외 직접 구매 상품군 분류 모델을 구축한다. 최근에 텍스트 분류 태스크에서 많이 이용되는 BERT 기반의 언어모델을 이용하며 기존의 색인어 정보 분석 과정이나 사례사전 구축 등의 중간 단계 없이 해외 직접 판매 및 구매 상품군을 94%라는 높은 예측 정확도로 분류가 가능해짐을 알 수 있다.

• International Commerce and Information Review
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• v.17 no.2
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• pp.173-197
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• 2015

The development of IT expanded the scale of e-commerce, and grew large Internet shopping malls. As having raised the consumers' interest in overseas direct purchase(ODP) recently, the number and purchasing amount of ODP are constantly increasing. However, consumers need to pay attention to the potential problems which might happen by consumer's damage and conflict, as increasing the consumption through ODP. Because consumer's damages on utilizing ODP happen to the reason such as the trust problem between business and consumer due to the way which traded non face to face, non-compliance of goods delivery, returns, and refunds, and information asymmetry of items, a large number of consumer's damages in a wide range are much more likely to occur nowadays. The purpose of this study is to analyze the current state of ODP, and propose consumer damage's reduction and policy of the government through pre or post scheme for consumer damage's relief and consumer protection. As the compensation for consumer damages is actually inadequate, this study proposed a feasible alternative to the adoption of e-commerce insurance for both aggressive compensation and protection for consumer's damages and risk transfer and sustainable development of e-commerce.

• The Research Journal of the Costume Culture
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• v.26 no.1
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• pp.1-18
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• 2018

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.