• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2004.11a
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• pp.311-316
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• 2004

According to subcontracting company's capital circumstanre change for the worse by price regionalism and long bill supply and demand, bill principal parts settlement means were introduced. But, performance disgrace is inactive except some corporation. The purpose of this study is presenting loss and gain datum point that is standard of economical price disbursement means at construction subcontracting construction price settlement connection corporation purchaser gold Beaning means application and supply basis data. economical gains by high cash specific gravity

• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.45-71
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• 2006

Questionnaire data of 287 patrons of Tesco's Homeplus, Carrefour, Ermart, and Wal-rnart in the northern Daegu, Korea, using a structural equation model, were analyzed to investigate the hierarchical effects of values on discount store re-patronage intention as a measure of store loyalty, mediated by customers' evaluations of store associations. It was revealed that while customers' social affiliation value has a positive effect on store atmosphere evaluation, customers' self-actualization value has a positive impact on both after-sale service and employee services. It was also revealed that three associations such as access to a store, interior design, and employee services in their descending order have strong positive influences on the formation of customers' re-patronage intention. Theoretical and managerial implications are discussed in the conclusion.

• Journal of Korean Society of Transportation
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• v.22 no.2 s.73
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• pp.27-39
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• 2004

The purpose of this paper presents realistic policy alternative about recent tendency to decrease of subway-users and diminution of use efficiency which are serious problems of Busan Subway. Several policy alternatives have been studied until now, such as subway transfer impedance solution plan, introduction of subway to transfer fare discounting policy, and etc.. But, those policy alternatives are difficult to carried out, because they are less effective and overburden to financial aspect. Therefore, I made use of research on subway utilization to presuppose service improvement, as an alternative, in the transfer fare discounting system between bus and subway which might be powerful influence over subway-users. To verify this proposed study, I took advantage of Stated Preference(SP) where I estimated fare revenue and effects on fluctuation of subway-users with nested logit model based on research results. Suitable alternatives are as follows: First, If municipal government carries out transfer fare discounting policy without shortening in-vehicle time and out-of-vehicle time transfer fare, it is reasonable to discount transfer fare 50% off on the assumption of financial support as much as \6.700 million annually. Secondly, in case of application of multi-factors at a time, transfer fare discounting and in & out vehicle time, it is preferred to have no charge for transfer option with financial support as much as expected income-loss \5,600 million.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.221-229
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• 2015

In this paper, it should be established what influence to customer satisfaction by advertisement and promotion, store management and quality of products of large discount stores, and in order to present the structural relation model. In order to establish it empirically, this study proposed a structured alternative model by conducting a survey to customers live in metropolitan areas who use biggest discount store, through the SPSSWIN 18.0 and AMOS 18.0. This analysis shows a number of points, first, customers were aware of having meaningful impact on store management to products quality. Through broad and clean store represents confidence appears to have a products quality. Second, the store management were shown to have a meaningful impact on customer satisfaction. Cleanliness and atmosphere of store, convenience of parking facilities, and transportation convenience of their roles in customer satisfaction seem to believe. Third, advertising and promotion is shown to not affected meaningful impact on stores management, products quality and customer satisfaction.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.682-685
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• 2012

NFC(Near Field Communication) 기술은 근거리 무선통신 기술로서 다양한 모드에서의 서비스를 지원한다. 결제, 할인쿠폰 등 각종 기능을 제공하는 수단으로서 통신과 금융이 융합된 모바일 NFC 서비스의 시장이 급성장 할 것으로 전망되고 있다. 그 결과로 NFC Forum, ECMA International 등 관련 단체에서는 모바일 NFC 서비스를 이루는 각 구성요소의 역할, 기능, 보안 요구사항 등을 제시하며 보안의 중요성을 강조하였다. 본 논문에서는 NFC기술과 보안요소(Security Element)에 대해 소개를 하고, 보안 위협과 그에 대한 대응방안에 대해 소개한다.

• Journal of Korean Society of Transportation
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• v.22 no.6
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• pp.219-226
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• 2004

본 연구는 지속적인 여객 및 화물량의 증가로 기존 수송수단이 포화에 이른 실정에 새로운 교통수단으로 추진한 고속철도 사업에 대해, 고속철도 개통 후 단기간에 드러난 이용현황 및 문제점을 도출해 기선방안을 제시하고자 한다. 이를 위해 관련 단체 및 기관의 자료를 수집 분석하였으며, 설문조사를 수행하여 결과를 도출하였다. 또한 광범 위한 고속철도 사업의 특성아래 여객 부문에 대한 대중교통 측면으로 연구의 범위를 한정하였다. 고속철도 개통 후, 여객 및 화물 수송의 형태에는 단기간이나마 큰 변화가 있는 것으로 나타났으나 그에 반해 고속철도의 이용에 있어서 주목할 만한 문제점 또한 조사되었다. 주요 사항으로는 역방향 유해성, 일반열차로의 불편전이, 터널통과시의 소음 등으로서 이는 개통 초기 고속철도에 대한 그릇된 대국민 인식을 가져오게 함과 동시에 향후 개인들간 교통수단 선택에 있어서까지 그릇된 영향을 끼칠 수 있다. 현재 각각의 문제점에 대한 개선방안으로 일반열차 확대 및 할인혜택, 점진적인 순방향 좌석으로서 교체 및 소음 저감방안을 위한 연구 용역 등이 실행되거나 준비되고 있으나 그에 대한 뚜렷한 개선 징후는 아직 미미한 상태로 분석되고 있다. 본 연구에서 실시한 설문조사 결과 아직까지는 고속철도에 대한 인식이 긍정적인 수준을 보이고 있으나 개별 문제점에 대한 좀더 깊은 고찰과 개선안 제시가 이루어진다면 향후 고속철도에 대한 대국민 인식을 한 단계 더 높여, 그 이용을 활성화 시킬 수 있는 좋은 기회가 될 것으로 판단된다.

• Asia Marketing Journal
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• v.13 no.1
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• pp.27-50
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• 2011

In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.61-79
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• 2005

A critical incident technique(CIT) was employed to show the results of empirical findings regarding hotel services. The major purpose of this study was to describe and analyze service failures from the customers' point of view and thus suggest strategic implications for hotel service providers. Four-hundred sixteen service failure anecdotes from hotel customers were classified using Hoffman et al.'s(1995) approach. The CIT data showed the three major categories and eleven sub-categories and revealed that, in general, tangible recovery(e.g., upgrade, free meal, discount) was more effective than intangible one(e.g., explanation, canned apology, manager's apology). Interestingly, however, sincere apology seemed to be a better recovery strategy than other types of tangible recovery. Furthermore, the results showed that severity of service failure had its own impact on customers' perception regarding hotel's service recovery efforts. In particular, irrespective of service recovery, severity of service problem was negatively related to intention to repurchase. Managerial implications and future research agenda was also discussed.

• Vending industry
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• v.1 no.2 s.2
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• pp.95-97
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• 2001

최근 만원권, 오천원권, 백원화 등 화폐의 도안물 그대로 또는 원부 변형하여 신문 및 잡지광고, 할인용 쿠폰, 광고용 전단 등 상업적 광고물에 무단 이용하는 사례가 빈번히 발견되고 있다. 화폐도안을 이용한 광고행위는 화폐의 품위를 손상시킬 뿐만 아니라 일반인으로 하여금 위조화폐 제작 충동을 유발하고 지급수단으로도 악용될 소지가 있어 선진국에서도 일정한 기준 들을 정하여 엄격히 규제하고 있는 실정이다. 이에 따라 한국은행은 1999년 6월 29일 문화관광부에 화폐도안된 한국은행의 저작물로서 등록하여 법적권리를 강화하는 한편 화폐의 품위 유지 및 건전한 신용질서 확립을 위하여 화폐도안을 이용한 광고행위가 발견될 경우 ${\ulcorner}$저작권법${\lrcorner}$에 의한 고소 등의 법적조치를 취할 수 있음을 산업계에 주지시켜 달라는 협조요청을 해왔다. 금호에서는 각 사례별로 저작권 침해사례를 풀이한 협조요청 자료를 게재한다.

• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.491-516
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• 2004

The purpose of this study is to analyze the approach of economic feasibility and political and technical feasibility in the construction of a new public library. The results show that the cost-benefit analysis using in economic feasibility have the problems of benefit counting and discount rate, and also political and technical feasibility have the problems of wrong use in the rationalization of construction project. The result of this study is expected to be useful in preparing the feasibility study.