• Journal of Distribution Research
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• v.16 no.1
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• pp.141-177
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• 2011

I. Research Objectives: Most of the previous studies on diffusion have concentrated on efficacy of WOM communication with the use of variables at individual level (Iacobucci 1996; Midgley et al. 1992). However, there is a paucity of studies which investigated network's structural properties as antecedents of WOM from the perspective of consumers' sociocultural propensities. Against this research backbone, this study attempted to link the network's structural properties and consumer' WOM behavior on cross-national basis. The major research objective of this study was to examine the relationship between network properties and WOM by comparing Korean and Chinese consumers. Specific objectives of this research are threefold; firstly, it sought to examine whether network properties (i.e., tie strength, centrality, range) affect WOM (WOM intention and quality of WOM). Secondly, it aimed to explore the moderating effects of cutural orientation (uncertainty avoidance and individuality) on the relationship between network properties and WOM. Thirdly, it substantiates the role of innovativeness as antecedents to both network properties and WOM. II. Research Hypotheses: Based on the above research objectives, the study put forth the following research hypotheses to validate. ${\cdot}$ H 1-1 : The Strength of tie between two counterparts within network will positively influence WOM effectivenes ${\cdot}$ H 1-2 : The network centrality will positively influence the WOM effectiveness ${\cdot}$ H 1-3 : The network range will positively influence the WOM effectiveness ${\cdot}$ H 2-1 : The consumer's uncertainty avoidance tendency will moderate the relationship between network properties and WOM effectiveness ${\cdot}$ H 2-2 : The consumer's individualism tendency will moderate the relationship between network properties and WOM effectiveness ${\cdot}$ H 3-1 : The consumer's innovativeness will positively influence the social network properties ${\cdot}$ H 3-2 : The consumer's innovativeness will positively influence WOM effectiveness III. Methodology: Through a pilot study and back-translation, two versions of questionnaire were prepared, one in Korean and the other in Chinese. The chinese data were collected from the chinese students enrolled in language schools in Suwon city in Korea, while Korean data were collected from students taking classes in a major university in Seoul. A total of 277 questionnaire were used for analysis of Korean data and 212 for Chinese data. The reason why Chinese students living in Korea rather than in China were selected was based on two factors: one was to neutralize the differences (ie, retail channel availability) that may arise from living in separate countries and the second was to minimize the difference in communication venues such as internet accessibility and cell phone usability. SPSS 12.0 and AMOS 7.0 were used for analysis. IV. Results: Prior to hypothesis verification, mean differences between the two countries in terms of major constructs were performed with the following result; As for network properties (tie strength, centrality and range), Koreans showed higher scores in all three constructs. For cultural orientation traits, Koreans scored higher only on uncertainty avoidance trait than Chinese. As a result of verifying the first research objective, confirming the relationship between network properties and WOM effectiveness, on Korean side, tie strength(Beta=.116; t=1.785) and centrality (Beta=.499; t=6.776) significantly influenced on WOM intention, and similar finding was obtained for Chinese side, with tie strength (Beta=.246; t=3.544) and centrality (Beta=.247; t=3.538) being significant. However, with regard to WOM argument quality, Korean data yielded only centrality (Beta=.82; t=7.600) having a significant impact on WOM, whereas China showed both tie strength(Beat=.142; t=2.052) and centrality(Beta=.348; t=5.031) being influential. To answer for the second research objective addressing the moderating role of cultural orientation, moderated regression anaylsis was performed and the result showed that uncertainty avoidance moderated between network range and WOM intention for both Korea and China, But for Korea, the uncertainty avoidance moderated between tie strength and WOM quality, while for China it moderated between network range and WOM intention. And innovativeness moderated between tie strength and WOM intention for Korea but it moderated between network range and WOM intention for China. As a result of analysing for third research objective, we found that for Korea, innovativeness positively influenced centrality only (Beta=.546; t=10.808), while for China it influenced both tie strength (Beta=.203; t=2.998) and centrality(Beta=.518; t=8.782). But for both countries alike, the innovativeness influenced positively on WOM (WOM intention and WOM quality). V. Implications: The study yields the two practical implications. Firstly, the result suggests that companies targeting multinational customers need to identify segments which are susceptible to the positive WOM and WOM information based on individual traits such as uncertainty avoidance and individualism and based on that, develop marketing communication strategy. Secondly, the companies need to divide the market on Roger's five innovation stages and based on this information, enforce marketing strategy which utilizes social networking tools such as public media and WOM. For instance, innovator and early adopters, if provided with new product information, will be able to capitalize upon the network advantages and thus add informational value to network operations using SNS or corporate blog.

• Korean journal of communication and information
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• v.37
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• pp.237-269
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• 2007

This study examined how newspapers covered the 60th anniversary of the historical event, 8 15 Independence Day. Specifically, five newspapers from three countries were content-analyzed to see differences, if any, based on country level and political ideology of the newspaper. The findings showed that Japanese newspapers yielded less amount of coverage than those of Korea and China. The newspapers of Korea and China used straight news format, while Japanese newspapers used opinion news format. In terms of information source, Korean newspapers and Chinese newspapers mainly relied on the information from the government, while Japanese newspapers took the information from citizen. The difference also revealed that Korean newspapers focused on domestic situation frame and the other countries more emphasized past memory of the War times. Consequently, the three countries showed clearly different perspectives on the same historical event. These distinctions were caused from national interest rather than political ideology of the newspaper.

• Ecology and Resilient Infrastructure
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• v.8 no.1
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• pp.54-63
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• 2021

This study aimed to investigate changes in benthic macroinvertebrate communities caused by erosion control dams using data obtained from three erosion control dams in Wonju, Gangwon Province, before and after the rainy season. Surveys were conducted four times from March to September 2019, and survey points were continuously selected during the installation of closed-type and open-type dams. A total of eight points from the upstream and downstream regions of each dam type were selected. The flow velocity of both the closed and open types increased, but the closed type exhibited a relatively higher flow velocity than the open type. Benthic macroinvertebrate species and individuals mostly decreased after the rainy season. A relatively large number of species and individuals were found upstream of the closed-type dam. An analysis of the ephemeroptera-plecoptera-trichoptera groups showed relatively reduced ephemeroptera in the closed-type dam and reduced trichoptera in the open-type dam. The periods before and after the rainy season could be divided based on the results of a similarity analysis. The open type showed relatively minimal changes before and after the rainy season.

• Journal of the Korean Geosynthetics Society
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• v.16 no.1
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• pp.31-39
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• 2017

The fundamental study for an application of nanobubble as a soil remediation enhancer on heavy metal contaminated soil was carried out. The existence and long-term stability of hydrogen nanobubbles were investigated by particle analysis and zeta-potential analysis. And the removal efficiency of copper using nanobubble water(NBW) and distilled water(DW) were compared and analyzed through a batch desorption test. As a result, it is confirmed that nanobubble which was fabricated by compression-dissolution type generator can exist for more than 14 days. The results of batch test show that copper removal of NBW was higher than that of DW irrespectively to soil type and increased as solid-liquid ratio and contact time increased, respectively. According to the pH change, the removal of copper on sand was higher on the acid side but the removal difference was slightly lower on the clay. It is considered that a high efficiency of NBW in copper removal is due to the large surface area and high zeta-potential of nanobubbles. Therefore, the nanobubble can be applied to soil remediation for heavy-metal contaminated soil as an eco-friendly enhancer.

• The Journal of Korean Academy of Prosthodontics
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• v.49 no.2
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• pp.101-105
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• 2011

The purpose of this study was to assess the marginal fit of three-unit bridges produced using LAVA CAD/CAM (computer-aided design/computer-aided manufacturing) system and conventional PFG in vitro. Materials and methods: #11, 13 resin teeth were prepared on dentiform, then duplicated. Twenty resin models were fabricated, ten for PFG 3-unit bridges and ten for LAVA 3-unit bridges. Each bridge was cemented on the resin model. Marginal discrepancy was measured with stereoscopic microscope (Nikon DS-Fi 1, Nikon, Japan) at a magnification of ${\times}75$. Independent t-test was done for the statistical analysis. Results: The mean marginal discrepancy values and standard deviations of the PFG bridges was $97.1{\pm}18.7\;{\mu}m$ for incisors, $76.6{\pm}21.8\;{\mu}m$ for canines; that of the LAVA bridges was $90.4{\pm}26.7\;{\mu}m$ for incisor, $110.2{\pm}30.2\;{\mu}m$ for canines. The mean marginal discrepancy between PFG and LAVA for incisor did not show significant difference (P<.05). But for canine, the mean marginal discrepancy of PFG bridges was smaller than that of LAVA bridges (P<.05). Conclusion: The LAVA CAD/CAM 3-unit bridges and the PFG 3-unit bridges showed clinically acceptable marginal discrepancy.

• Journal of the Korean Geosynthetics Society
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• v.16 no.2
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• pp.139-148
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• 2017

Ground subsidence caused by damaged water pipe and sewer is recently increasing due to the aging of city and pipeline in many city. Although many recent studies have verified characteristics of ground subsidence due to wastewater pipe breakdown, research about characteristics of ground subsidence due to water pipe is insignificant. subsidence due to water pipe is insignificant. This study aims to identify the ground failure mechanism caused by water and sewer pipe breakdown. Accordingly, we conducted an indoor model experiment to verify characteristics of ground subsidence considering characteristics of ground and ground failure. The water pipe pressure and velocity head was considered to find out ground subsidence mechanism. Also comparative analysis is conducted by analyzing relative density and fine-grain content considering embedded condition of water pipe. When the relative density and seepage pressure is low, small scale ground subsidence can occur, but when the conditions are opposite, ground subsidence occur in large scale and expands to ground level over time. Furthermore, it is acknowledgeable that ground cavity that is formed after soil run off due to seepage in deep earth, maintains steady strength and stays on the ground level for long period.

• The Korean Journal of Air & Space Law and Policy
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• v.24 no.1
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• pp.91-118
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• 2009

In the Republic of Korea, Regional Airlines from Jeju Air and Hansung Airlines have recently entered the domestic market to compete with the existing Legacy Airlines. In addition many of newly established regional low cost carriers like Air Busan, JeanAir, Easter Airline, are preparing to enter the jungle market. These circumstantial changes have come about as transportation competitiveness are getting weak in the market due to simultaneous expansion of surface modes such as a new opening of high-speed rail and extension of highways. The jumbled market entry by regional low cost carriers makes an enormous influence not only in managing transport network of existing carriers but also for the domestic policy of aviation authorities. It is too early to judge whether they would succeed or not. It is necessary to analyze the network operation of these regional carriers launching domestic routes and preparing to launch short distance international routes under the rapid changing market circumstances such as introduction of KTX or decrease in domestic routes by Legacy Airlines. Many regional airlines are to launch the routes connecting Korea-China-Japan, if they could ensure long-haul international routes successfully, it would follow that the difference between Legacy Airlines and Regional Airlines would decrease more and more, which would result in appearance of the $3^{rd}$or $4^{th}$Legacy Airlines The purpose of this study is to analyze the introduction of low cost carriers by regions and economic regional carrier network for non-scheduled air transportation market by taking a look at the regional airlines transportation network in the early stage of the domestic air transport market. For this purpose, cost and profit structure and management effect of transportation cost will be analyzed by comparing the presently operated routes of regional airlines with those of Legacy Airlines. And also demonstrative analysis demanded by the actual market will be achieved through surveys from experts, the actual airlines and travel agencies to build up transportation network.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.441-453
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• 2020

The purpose of this study was to determine the mediating effect of perceived stress in the influence of obesity awareness on health behavior, and to verify the moderating effect of nationality between Koreans and Chinese in the influence of obesity awareness on health behavior through perceived stress. Data were collected from August 26 to October 11, 2019, through in-person questionnaire surveys administered to 140 adult participants from a university and general hospital in Seoul, South Korea and 140 adult participants from a university and general hospital in Shenyang, China. Study results revealed that, the obesity awareness of participants had a significant effect on their health behavior, and the mediating effect of perceived stress was significant in the influence of obesity awareness on health behavior. According to nationality, a significant difference was shown between Koreans and Chines in the way obesity awareness directly affected health behavior. However, the indirect effect of obesity awareness on health behavior through perceived stress was not controlled. These results showed that the obesity awareness of Chinese adults had a greater effect on their health behavior than Koreans. In addition, obesity awareness increased perceived stress and decreased positive health behavior in both Koreans and Chinese adults. Therefore, managing the stress caused by obesity is an important factor in increasing positive health behavior.

• Review of Culture and Economy
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• v.20 no.1
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• pp.105-128
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• 2017

The purpose of this paper is to analyze the impact of distributors on the movie exhibition by distributor types. For the analysis, the concept 'screen elasticity of box office' is adopted. Using the weekly screening data of 94 hit movies released in Korea in 2014 and 2015, the panel analysis estimates the 'screen elasticity of box office' with the Hausman-Taylor estimator. The results show that the screen elasticity of box office is smaller for vertically integrated distributors(CJ E&M and Lotte Entertainment) and Hollywood distributors than the local distributors(Showbox and NEW) that do not own integrated cinemas. This means that exhibitors allocate a larger number of screens to vertically integrated distributors and Hollywood distributors. As the two distributor groups had higher market share during the period, the results imply that the screen elasticity is related to the market performance of distributors. Smaller screen elasticity of the vertically integrated distributors might be related not to the ownership to theaters but to higher market share of the distributors.

• The Journal of Korean Academy of Prosthodontics
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• v.49 no.1
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• pp.1-7
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• 2011

Purpose: The purpose of this study was to investigate the cutting efficiency of coarse grit diamond burs with air-turbine handpiece on natural tooth. Materials and methods: Four groups of coarse grit diamond bur were selected: Komet (A), Shofu (B), Premier (C), and Mani (D). The extracted maxillary central incisors were used, and ten cuts were made on each specimen, using the rotary diamond burs. The surface of each bur was measured at the upper, middle, and bottom of the bur with confocal laser scanning microscope and imaged with SEM. The data were analyzed with one-way ANOVA and t-test at the significance level of 0.05. Results: The surface roughness was measured. At the A diamond bur, the Sa values were $52.93\;{\mu}m$, $48.32\;{\mu}m$, $46.79\;{\mu}m$, $45.06\;{\mu}m$, and $43.43\;{\mu}m$ for control, test 1, 2, 3, and 4 respectively. The Sa values were $50.68\;{\mu}m$, $45.62\;{\mu}m$, $44.41\;{\mu}m$, $44.10\;{\mu}m$, and $42.46\;{\mu}m$ for B diamond bur, $58.02\;{\mu}m$, $55.53\;{\mu}m$, $52.22\;{\mu}m$, $48.26\;{\mu}m$, and $45.36\;{\mu}m$ for C diamond bur, and $50.11\;{\mu}m$, $46.73\;{\mu}m$, $45.46\;{\mu}m$, $42.58\;{\mu}m$, and $41.80\;{\mu}m$ for D diamond bur. Surface roughness after each bur use showed significant changes, but no significant difference was found in surface roughness change between bur systems. Conclusions: Surface roughness in the same bur system showed significant differences after each tooth preparation. However no statistically significant differences were found in surface roughness between bur systems. The SEM images between control and test 4 showed the abraded particles.