• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.111-124
• /
• 2014

This dissertation is to seek new valuable possibility of the 100 best Chinese films on storytelling in Chinese films as considering about content development of Korea and China's Collaborative film production and extension, that being magnified as a new content for variety of Korean film production. The moment to the Korean wave is getting cold in Japan, Korean wave is attempt to receive attention in new field through China by various image field with Korean drama's appeal. However, film content fall short of our expectation than media content, even if supporting much various attempts with Korea and China's Collaborative film production content. Specially, there are not satisfied films for Korea and China both counties's audience, although Korea and China's Collaborative film production has been produced steadily. The writer studies on stories of Chinese essential 100 films for searching deeply this problem. Among them, in selected 'The 100 Best Chinese Films' by China in 2005, films in 1930's are selected as the first step to study, and this dissertation searches to communicate storytelling's meaning in Chinese films through that time image. This studies what is the point of selected story by China, and there are what kind of worries. This dissertation considers that focused on characters, event and background. Chinese film in 1930's represented life in times through process of play development that is connected with poverty, reality of society, death, tragedy and tragicomedy.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.40-50
• /
• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.463-475
• /
• 2014

Medical tourism which is considered a new growth engine of the 21th century has been rapidly developing in the both quantity and quality. However, medical tourism products offered by our country are not enough to be differentiated according to the need of medical tourists. This study tried to search for the solutions in the medical tourism attributes. This confirmed whether the involvement of Hallyu(Korean wave) which has been growing steadily since 2000 affects medical tourism or not. For these purposes, there were 5 hypotheses set and empirical analysis was conducted through a survey. SPSS 20.0 statistical program was used for the empirical analysis and the established hypotheses were all adopted as a result of verification. It was thus confirmed that the involvement of Hanrye affected medical tourism attributes, satisfaction and behavioral intentions. Also, medical tourism attributes affected satisfaction and behavioral intentions.

• Journal of the Korea Convergence Society
• /
• v.12 no.9
• /
• pp.83-91
• /
• 2021

This study examined the effects of message framing (advertising attitude and brand attitude) to Chinese consumers in order to establish guidelines for digital content development reflecting the Korean Wave in China. Specifically, in positive message framing, Southerners with low neuroticism due to their personality characteristics show a greater advertising effect than Northerners with high neuroticism. Based on these results, this study provides a theoretical basis for establishing the direction of Korean Wave digital content production according to differences in residential areas reflecting personality in China.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.27-36
• /
• 2019

Today, the Korean wave headed by K-pop is newly named as 'New Korean Wave' in that it has been extended to United States, Europe and Russia. K-POP, the main player of the new Korean wave, has been successful in SNS marketing channels. Furthermore, the content of K-pop has attracted the attention of the global audience. The media and public attention on the Korean Wave is meaningful because it is not merely a cultural export. It also makes Korean people feel national pride, seeing the mental influence of its culture on other regions. Moreover, the development of the cultural industry in our society, which is different from industrial or material development, is a proof that Korean society is at the center of globalization. Until the 20th century, Korean culture had been rather receptive than dominant. In other words, it was focused more on acceptance of other cultures than active creation or outflow of its own. Now, however, K-POP is not anymore copying Western culture. It is creating its own unique characters, which makes K-pop very competitive. Korean culture has been formed for a long time in Korea's unique historical background. Korean popular culture also has to establish a solid foothold in world markets through its distinctive and traditional feature. The positive consumer response to Korean pop culture will create the added value of Korean contents and their derivatives, which will heighten Korea's national image also. In other words, if traditional art and K-POP are converged and equipped with our own unique and highly artistic culture, they will take the lead in the global cultural art market. In this study, we will recognize the possibility, growth and development of K-pop culture and analyze the cases of combining K-pop and Korean traditional art. First, we have to blend traditional art and other various genres to create diverse contents, and we have to actively utilize media channels. Second, we must improve people's awareness of the copyrights of traditional art. Also, we have to mitigate the copyrights of creative dance to expand the disclosure of contents which can be utilized. Third, we have to learn about traditional arts from younger age. Fourth, we will expand traditional arts to the whole of Korean cultural policies, which can enhance the nation's cultural value and create economic benefits. These four are expected to be effective ways to preserve the identity of traditional art and at the same time, globalize Korean culture.

• Science of Emotion and Sensibility
• /
• v.20 no.4
• /
• pp.31-40
• /
• 2017

This research aims to investigate 'Hallyu' contents consumption tendency of consumers from Korea, Japan, and the United States by analyzing their emotional responses. With the development of social media, research on emotion analysis by reviewing text materials has grown. Whereas environmental variables affect consumer demand towards 'Hallyu' contents, little comparative analyses have been conducted on the emotional responses of consumers from different countries. In this research, the emotional prototype model proposed by Russell(1980) used to extract and distinguish emotional words to clarify how people in the three countries differently perceive the Korean drama "Goblin". First of all, the SNS reviews were collected during a two-month period (February 12 to April 12). Second, significant factors were identified in the collected data according to Russell's emotion model. Third, random forest was applied to organize the selected variables in the order of variable importance. Fourth, the correlations among the emotional words were compared. Lastly, the accuracy of the trained model was measured using the test dataset. The results show that "Happy" was found to be the greatest factor in Korea and in the United States and "Pleased" in Japan. Emotional words correlations showed that when watching the drama "Goblin", "passive unpleasure" was the main factor associated with individual's interest in Korea whereas "passive pleasure" was associated with individual's interest in Japan and in the United States. Based on the results, this research suggests the possibility of developing evaluation guidelines for emotional responses of different countries towards 'Hallyu' contents.

• Digital Contents
• /
• no.3 s.142
• /
• pp.58-67
• /
• 2005

디지털콘텐츠 산업도 수출 황금시대가 열렸다. 지난해 최고 키워드가 됐던‘한류’는 디지털콘텐츠 시장에도 남의 말이 아니었다. 국내 선진 기술을 바탕으로 세계시장을 들썩이게 했다. 이제 국산 콘텐츠가 일본, 중국, 동남아시아를 넘어 유럽, 북미지역에서까지 잇단 성공신화를 일구고 있다. 이에 정보통신부는 올해 목표를‘세계로, 메이저 진출 원년으로’라고 잡았다. PC · SW산업에서는 서구 국가에 선수를 빼앗겼지만, 새로운 산업으로 각광받는 디지털콘텐츠 산업만큼은 우리나라가 세계 시장을 선도할 수 있다는 긍정적인 전망이 쏟아지고 있다. 이에 월간 <디지털콘텐츠>는 해외 주요국가의 디지털콘텐츠 시장에 대한 분석자료를 연재한다. 연재 내용은 한국소프트웨어진흥원이 조사한‘2004년 디지털콘텐츠 산업 해외시장 조사 연구 보고서’를 재구성한 것으로, 이 글을 통해 해외로 진출하고자 하는 국내 디지털콘텐츠 업계 관계자들의 해외시장에 대한 보다 현실적이고 정확한 정보를 얻을 수 있기를 기대한다.

• Digital Contents
• /
• no.5 s.144
• /
• pp.98-99
• /
• 2005

프랑스 칸에서 열린 세계 최대규모의 미디어 전시회인 밉TV2005 · 밀리아가 전세계 90개국 1만1,000여명의 방송 미디어 전문가들이 참가해 대성황을 이뤘다. 특히 이번 행사는 행사 주관사인 리드미뎀이 우리나라의 TV와 신기술에 경의를 표하며 한국을 ‘올해의 국가’로 선정, 행사 이튿날을‘한국의 날’로 치러 우리나라의 디지털 기술과 제품의 우수성 등을 맘껏 알릴 수 있는 장이 됐다. 이번 행사 참가자들은 방송영상산업의 맹주로 떠오르고 있는 우리나라를 주목하며 한류의 매력에 시선이 집중됐다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2013.11a
• /
• pp.88-91
• /
• 2013

방송 콘텐츠의 판매수익은 한류 열풍, DMB, IPTV등 다양한 전송 매체의 등장으로 계속 증가 하고 있다. 콘텐츠 재판매를 위해선 콘텐츠에 있는 광고, 예고편 등과 같이 본 내용에 해당하지 않는 불필요한 부분을 제외한 본 내용만 원하는 포맷으로 재 인코딩 한다. 각 방송사는 이 작업을 수동으로 처리 하고 있다. 본 논문에서는 원 콘텐츠 변형 없이 영상 분석과 콘텐츠의 부가 데이터를 통해서 본 내용만 자동으로 검출 재 인코딩하는 시스템을 제안 한다. 또한 본 시스템은 자막도 재가공시 자동으로 삽입 할 수 있다.

• Digital Contents
• /
• no.6 s.145
• /
• pp.100-103
• /
• 2005

지난달 18일부터 미국 LA컨벤션센터에서 개최된‘E3 2005’가 성황리에 모든 일정을 마쳤다. 전세계에서 200여 게임업체를 비롯해 엔터테인먼트 기기와 장비 등의 분야에서 모두 450여개 기업이 참가한 이번 행사는 매년 20% 이상씩 성장하고 있는 세계 엔터테인먼트 시장의 흐름을 한눈에 펼쳐 보였다.