• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.556-564
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• 2013

The main purpose of this research is considering further marketing strategy to resolve unsold housing matters in private sectors through an analysis of preference factors for those housing customers. This study used one of the most widely-used research methods in marketing to figure out the preference factors for those customers and then it was categorized which factors are more or less important by conjoint analysis. According to the result, the home buyers for the unsold apartments were more paying attention some social and financial benefits for instance, a decline of housing price and a guarantee of housing securities rather than geographical conditions and residential environment before they make the decision to purchase a home. Secondly, they concerned some factors such as the most importance in location and geographical condition which were easy access to the transportation. Furthermore, a standard of eco-friendly apartment buildings was essential matter in residential environment. The third, those properties were on the stocks of unsold homes so they more tended to buy their houses with lower price than the terms and conditions of housing payment. Finally, it was explored that the most efficient way to promoting them through housing exhibitions or presentations as the PR strategy.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.623-634
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• 2020

The purpose of this study is to suggest improvement measures focusing on traffic accidents in apartment complexes that occur to children among life safety accidents. Roads in most apartment complexes are not "roads" under the Road Traffic Act. In addition, there is no mandatory punishment or regulations, so the perception of the danger of traffic accidents in apartment complexes is very low. Recent, traffic in automobiles and motorcycles is increasing in the apartment complex, and traffic accidents are frequently occurring due to low safety awareness for both drivers and pedestrians. Accordingly, this study attempted to identify cases of traffic accidents in children's apartment complexes and to present problems and improvement measures for accidents. Problems of traffic accidents through child traffic accidents The current affairs are meaningful in that they are aware of dangers to children, carers, and drivers, and suggest traffic safety measures in apartment complexes.

• Korean Journal of Construction Engineering and Management
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• v.18 no.6
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• pp.13-25
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• 2017

Apartments are a major type of residence and their number has continuously increased. Apartments have multiple meanings in that for public they are not only for residence purpose but for investment, a major commodity for construction firms and a critical policy measure of public well-fare for the government. Therefore, it is critical to understand and analyze trends in apartments demand for pro-active actions. The objective of the study is to analyze and identify key trends in apartments demand based on big data drawn from articles of major daily newspapers. The study identifies 17 major trends from seven themes including development, trade, sale in lots, location requirements, policy, residential environment, and investment and profit. The research methods in the study can be usefully applied to further studies for various issues in relation to the construction industry.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.596-603
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• 2015

Rapid economic growth occurred in Korean since the 1970s. This economic growth caused rapid urbanization and an increase in population in city. As a results, there was a housing shortage problem in korea. The government and construction companies have been continuously building residential houses such as apartments, mansions, others. Apartments mostly consist of residential houses and are generally made from reinforced concrete structure. Reinforced concrete structures including apartments need to be renovated, because they deteriorate with respect to time. However, there is no available data or information regarding the cost or the period of time that is needed for renovates of these apartment. We are especially short of information on the defect data of remodeling construction. Therefore, the purpose of this paper is to provide fundamental data about the cause of defect in remodeled apartments as well as the appropriate time to execute renovation through a questionnaire survey with apartment residents as the participants.

• Land and Housing Review
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• v.13 no.4
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• pp.45-53
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• 2022

This paper investigates empirically the lead-lag relation between the 'apartment price index' and 'Internet search volume'. This study uses Naver Trend Index as a proxy for Internet search volume. An increase in Internet search volume on the apartment price index indicates an increase in people's attention to an apartment. Different from previous studies exploring the relation between 'the released price index of the apartment' and 'Naver Trend Index', this study investigates the relation of the Naver Trend Index with 'the fundamental price component of an apartment' and 'the transitory price component of an apartment', respectively. The results of the Granger causality test reveal that there are bidirectional Granger causalities between the 'released price' and Naver Trend Index. In addition, the 'fundamental price component of an apartment' and Naver Trend Index have a feedback relation, while 'the transitory price component of an apartment' Granger causes the Naver Trend Index uni-directionally. The impulse response function analysis indicates that the shock of apartment prices increases Naver Trend Index in the first month. Overall, The close relationship between apartment prices and Naver Trend Index suggests that increases in the movement of apartment prices are positively associated with public attention on the apartment market.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.301-306
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• 2013

The Ratio of APT jeonse to purchase price was still rising. The interaction of APT Purchase and Jeonse price indices by region analysis in order to analyze this phenomenon, and results were summarized as follows. First, because the regional APT purchase and jeonse prices appears the rise and fall differently by region, regional polarization was deepening. Second, the recently real estate market was analyzed the province's booming real estate and the downturn of the metropolitan area. So, the ratio of APT jeonse to purchase price was continued to rise. Finally, the Ratio of APT jeonse to purchase price changing rate is (+) increased if the APT purchase price changing rate is larger then the APT purchase price changing rate and smaller then is (-) decreased.

• Journal of the Korean association of regional geographers
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• v.11 no.6
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• pp.585-606
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• 2005

The rapid development of Information technology and the Internet has brought about a new phase like building cyber communities in Apartment residential space. This study empirically considers the possibility and limit of cyber communities based on apartment residential space through analysing apartment Internet home pages. The analysing results show us the fact that apartment cyber communities are less satisfied than theoretical expectation. However, they have some possibilities as on-line communities. First of all, the most important factor is off-line community activities in realizing the possibility of cyber community at least in apartment residential space.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.1
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• pp.90-100
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• 2003

본 연구는 건축고도제한에 의해 생태학적 조경설계는 어떻게 통제되며, 또한 생태학적 조경 설계가 무엇인가를 구명하는 것이다. 따라서 두 가지 다른 단지를 비교하여 건축물 스카이라인이 주변경관과 조화로운 심미적 설계를 가능하게 하는 영향에 관하여 고찰할 수 있다. 이 비교를 통하여 스카이라인 통제가 아파트단지 계획과 설계에서 생태학적 조경설계에 영향을 주는가를 검증하게 될 것이며, 스카이라인이 통제된 아파트단지가 조경시설 설계에 있어서 전체적, 역동적, 반응적, 직관적 접근을 할 때 상대적으로 우선성을 표출할 수 있을 것이다. 아파트단지 계획·설계에 있어 건물고도제한이 적절하게 검토되어 스카이라인의 통제를 더 강하게 할수록 아파트단지에서 만들어진 조경환경의 특성이 강조되고 강화한 경관이 더 조화롭게 된다는 점에서 경관에 유용하고 편익이 있다. 생태학적 조경설계의 평가사항은 자기 지속적, 자연적·문화적 정체성, 개연적 외관, 생태학적 접근으로 이뤄진다는 전제 아래 세부사항 18개 항목을 표출하였다. 또한 스카이라인 통제는 자연적 경관을 보전하고 수목이 단지의 안팎으로 자연스럽게 펼쳐지는 녹지 네트워크와 야생 동물 코리도를 획득하기 위하여 독특한 경관을 설계하고 개성적인 것으로 도출하여 조화로운 심미성을 이룩하는데 유용하다는 것을 계량적으로 표출하였다. 아파트단지의 경관에서 의미 있는 것은 다양한 접근으로 설계되고 건물 스카이라인 통제방법을 강화함으로써 관리되는 스카이라인의 실루엣이 다양하고 개성적 형태를 표출한다는 것을 보여준다. 결과적으로 스카이라인의 영향과 생태학적 조경설계가 계량적 요소에 의해 상대적으로 비교될 수 있으며, 생태학적 조경설계의 평가시설지표는 보다 세분화됨으로써 전체적인 설계요소의 강도에 영향을 줄 수 있다.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.2
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• pp.234-252
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• 2010

This paper examines the tendency of housing assets to become increasingly quasi-financial assets by analyzing the relationships between risks and returns in three Gangnam districts (Gangnam-gu, Seocho-gu and Songpa-gu) apartment markets in Seoul, especially for the apartments to be reconstructed, capitalizing upon some capital asset pricing models (CAPM). A single factor CAPM model shows positive relationships between risks and returns regardless of the types of apartments in three Gangnam districts. Multi-factors CAPM models also confirm that the market and SMB (small minus big) factors are positively related to the rate of returns regardless of the types of apartments. However, the unsystematic risk factor is found to be statistically positive especially for the apartments to be reconstructed, while the momentum factor is dependent upon the regression models used. An analysis on some portfolios classified by the size of apartments and price volatility and/or beta values suggests that there are the positive linear relationships between risks and returns and the SMB factor is clearly found to be significant in determining the rate of returns. In particular, housing assets are highly highlighted as investment goods and/or quasi financial assets for the apartments to be constructed in the Gangnam housing.

• KDI Journal of Economic Policy
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• v.11 no.2
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• pp.89-97
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• 1989

본고(本稿)의 목적(目的)은 현재 우리나라 신규(新規)아파트분양시장(分讓市場)에서 실시되고 있는 가격규제(價格規制), 특히 최고가격제(最高價格制) 채권입찰제(債券入札制) 아래서 수요(需要)의 가격탄성치(價格彈性値)를 계측(計測)해 보는 데 있다. 계측결과(計測結果) 중 흥미로운 것은, 첫째 분양가를 기준으로 계측한 평형별(坪型別) 가격탄성치(價格彈性値)가 대부분이고 2.5~3.5 사이의 수치(數値)를 일관성있게 보여 신규아파트 분양수요가 가격에 대단히 탄력적이고, 둘째 평형별(坪型別) 군별(群別) 신규(新規)아파트 수요(需要)의 가격탄성치(價格彈性値)는 2군(群)이 1군(群)보다 절대값에서 작은 수치를 보여주었으며, 셋째 아파트 가격이 상승함에 따라 절대값으로 표시한 가격탄성치(價格彈性値)가 처음에는 커져다가 점점 작아지는 것으로 보아 수요곡선이 완만한 L형을 나타낼 것이라는 점이다.