• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.300-307
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• 2007

The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.528-533
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• 2008

Web page evaluation is important issue in the Internet. Web pages are increasing extremely fast. The web page evaluation based on frequency, like the count of the page view (PV), is not sufficient way even it is used variously. Because users never use the unnecessary or irrelevant web pages for a long time. We concentrated on user's visiting duration time for the evaluation web pages. And we can collect user actions. Users do some action when users using the web page in the web browser. The movements of mouse pointer, mouse button click, page scrolling and so on are produced in the web browser. JavaScript can collect user action and Ajax can send collected data to server when user using the web browser without no user notification.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.234-241
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• 2011

In this study, the effect of Internet clothing soho mall attributes on attitude toward site and revisit intention was investigated. A total of 292 female college students participated in the experiment to explore a clothing soho mall out of 20 highly-ranked soho malls for shopping and to complete a questionnaire. In exploratory factor analysis results, five factors were generated out of 18 question items indicating clothing soho mall attributes. Among those five factors, 'product assortment and presentation' was the most important factor affecting attitude toward site and revisit intention toward a clothing soho mall. In addition, 'site construct' was another factor affecting attitude toward a clothing soho mall site specifically in the group who shops clothing more often on the Internet shops than off-line shops. Based on study results, implications and insights were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.557-571
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• 2014

This study examined the evaluation of Mongolian cashmere products by foreign tourists visiting Mongolia, purchase motivation, and purchase intention by nationality as well as analyzed factors that affected purchase intentions. Questionnaires were distributed in Ulaanbaatar from July $25^{th}$ to September $3^{rd}$, 2012. We collected 626 questionnaires and used 616 copies in the final analysis (149 from Koreans, 128 from Japanese, 119 from Russians and 220 from English-speaking countries). Awareness about Mongolian cashmere products and purchase intentions differed significantly by nationality. Purchase motivations were divided into 3 factors-usefulness, mood shift, gifts and souvenir. Evaluation of cashmere products consisted of 5 factors-product excellence, uniqueness, ostentation, economic value and fashionableness. Purchase motivation and evaluation differed significantly by nationality. Purchase intention was significantly related to awareness prior to visit, product excellence, usefulness, gift/souvenir motivation factors, and nationality.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.459-471
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• 2013

The purpose of this study is to find factors to measure satisfaction degree of old palace tourism. Frochot & Hughes developed HISTOQUAL, the satisfaction measurement method of cultural heritage tourism in 2000. This study intended to add the expertise factor to developed HISTOQUAL. It surveyed 504 tourists who visited Kyeongbokgung Palace in Seoul. The result of analysis on tourism service factors to satisfaction showed significant effect. And the influence of satisfaction to revisit and recommendation also show significant effect.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.410-422
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• 2009

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.774-779
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• 2007

최근 온라인 경매나 오픈 마켓 같은 온라인 전자상거래가 활발히 이루어지고 있다. 더불어 사용자가 PDA와 같은 단말기를 휴대하고 이동하는 동안 전자상거래가 이루어질 가능성이 높아지고 있다. 이러한 상황에서 온라인 전자상거래의 구매자와 판매자를 대신해서 협상을 수행하고 매매를 성사시키는 에이전트에 대한 연구가 시도되고 있다. 이를 확장하여 지능형 에이전트를 휴대형단말기에 적용함으로써, 모바일 환경에서 구매자와 판매자간의 전자상거래를 대행하는 협상 에이전트의 필요성이 부각되고 있다. 본 연구에서는 모바일 전자상거래환경에서 에이전트가 협상에 대한 합리적인 판단할 수 있도록 게임이론을 사용하여 모델화 하였고, 휴대형단말기가 블루투스를 통해 인근에 있는 상점을 탐색 및 블루투스 네트워크를 구성하도록 하였다. 또한, 사용자가 협상 항목을 단계적으로 변경할 수 있는 전략을 사용할 수 있게 하였으며, 이를 평가함수를 사용하여 협상해서 최종 거래 결정은 자동 또는 수동으로 성사되게 하였다. 기존 협상 모델은 가격과 배송 방법 같은 협상 항목에 대해 가중치만을 변경하여 만족도를 판단함으로써, 실질적인 항목의 변화는 없고 초기에 설정된 협상 항목이 변경되지 않는 문제점이 있었다. 본 연구에서는 다단계 전략을 사용하여 단계마다 사용자의 요구 사항을 변경시킬 수 있기 때문에, 초기에 설정한 협상 항목의 값이 단계별로 변경될 수 있어 사용자의 의도가 협상에 실질적으로 반영되는 효과가 있다. 더불어 오프라인 전자상거래에서는 구매자가 직접 상점을 방문하여 상품을 검색하고 협상하였다. 그러나, 본 연구에서는 이동중인 사용자의 인근에 위치한 상점 에이전트로부터 상품 정보를 받는다. 그 후에 에이전트가 구매 협상을 하기 때문에 사용자가 이동 중에 상가에 직접 들어가지 않고도 상품을 검색 및 협상 할 수 있는 장점이 있다. 본 논문에서는 제안한 모바일 쇼핑 에이전트를 구현하고, 협상 과정과 결과를 비교하여 모델의 타당성과 성능을 평가한다.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.35-44
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• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.74-85
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• 2017

This study conducted to analyze the causal relationships among image factors (brand, store, enterprise) of family restaurants, customer satisfaction, customer trust, and revisit intention as perceived by 271 customers, who have visited a family restaurant located in Ulsan and Busan regions. Present study performed frequency analysis, factor analysis, customer trust analysis, correlation analysis, and multiple (simple) regression analysis using SPSS 18.0 statistical program. The analysis results indicated that the image of family restaurants had significant positive (+) influences on customer satisfaction, customer trust, and revisit intention, among which the biggest influential factor was found to be the store factor. Significant influence was shown for brand image followed by corporate image. In addition, customer satisfaction and customer trust had significant positive (+) influences on revisit intention. As a result of this study, store image among family restaurant images appeared as the most important element; hereupon, this study considers that it is necessary for a family restaurant to build a differentiated image to increase revisit intention by satisfying customer needs and by encouraging customers to have trust in the restaurant.

• Culinary science and hospitality research
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• v.23 no.8
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• pp.128-136
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• 2017

This study was conducted to identify the relationship among various service quality clues, brand trust, brand distinctiveness and revisit intention focusing on fast-food restaurant consumers. Using online questionnaires tool in South Korea, a total of 450 questionnaires were distributed and 390 participants were used for further statistical analysis through SPSS 21.0 and AMOS 21.0 for Windows. Four service quality factors (menu, interior, exterior, staff) were extracted from twelve questions. According to the result of this study, several service quality factors of fast-food restaurants' have positive effects on brand trust and distinctiveness. Specifically, staff and menu and exterior were significant predictors of brand trust, and staff and menu of fast-food were critical antecedents of brand distinctiveness. In addition, the brand trust has positive influence on brand distinctiveness as well as revisit intention. Although there are many studies which proved the relationships among various selection attributes and other outcome variables such as brand loyalty or image, little research explained the relationships among service quality factors of fast-food restaurants, brand trust, brand distinctiveness, and revisit intention. Therefore, present study will contribute to provide significant results and some practical implications in both the fast-food restaurant industry and academic research.