• The Journal of the Korea Contents Association
• /
• v.10 no.8
• /
• pp.398-406
• /
• 2010

The purpose of this study is to see how much the event attitude of football contest sponsoring company has effects on both the company image for best enterprise and the company image for social contribution and to establish the correlation of these both images with the intent of purchase. For this study, we finally selected 319 persons who participated in Budweiser 6v6 Cup Soccer Contest in 2008 as subject of study. Confirmatory factor analysis, correlation analysis, structural equation model using SPSS 12.0 and AMOS 5.0. The main result of study is as follows : First, the event attitude has a positive effect on the company image for best enterprise. Second, the event attitude has a positive effect on the company image for social contribution. Third, the company image for best enterprise has a positive effect on the intent of purchase. Fourth, the company image for social contribution does not have any effect on the intent of purchase.

• Journal of the Korean association of regional geographers
• /
• v.17 no.6
• /
• pp.726-737
• /
• 2011

This study reviews in detail the background of the establishment of 'Medicity Daegu', new city brand of Daegu Metropolitan City. This study also analyses both passive and active aspects of place image named 'Medicity Daegu'. To reveal passive images toward the city's new brand name, this study examines the perception of university students in Daegu Metropolitan City. On the other hand, active images are explored by analyzing strategies the city government and research institutes has adopted for the image-making and examining diverse landscapes and events the city have taken place. It was expected in the first place that the new image could help the city make more competitive, and boost its regional economy through the spread of the new city image. However, the city has currently faced difficulties to spread the new city image and has a limitation to acquire uniquely distinctive image because of overlapped images pursued by other city governments in the fields of medical industry and medical services. Some considerations are then suggested regarding the current status of the image of "Medicity Daegu".

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.58-69
• /
• 2014

The purpose of this study was to examine stereotype of gender role in music video, comparing of gender image, sexuality(body exposure & sexual expression) by genre and gender difference. A content analysis of 300 songs and 517 characters was conducted between 2004 and 2013. Results were including followings. While women engaged in classic image, man engaged in naive image. R&B and Ballad demonstrated more classic image of women. Ballad, R&B, and Rock demonstrated more naive image of men than other genre. Sexuality was more prominent in dance and hip-hop genre. Compared to male character, female character was more sexually objectified, held to exposer herself and more likely to demonstrated sexually alluring behavior.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.41 no.7
• /
• pp.816-822
• /
• 2016

Content-Based image retrieval is a method to search by image features such as local color, texture, and other image content information, which is different from conventional tag or labeled text-based searching. In real life data, the number of images having tags or labels is relatively small, so it is hard to search the relevant images with text-based approach. Existing image search method only based on image feature similarity has limited performance and does not ensure that the results are what the user expected. In this study, we propose and validate a machine learning based approach to improve the performance of the image search engine. We note that when users search relevant images with a query image, they would expect the retrieved images belong to the same category as that of the query. Image classification method is combined with the traditional image feature similarity method. The proposed method is extensively validated on a public PASCAL VOC dataset consisting of 11,530 images from 20 categories.

• The Journal of the Korea Contents Association
• /
• v.8 no.4
• /
• pp.147-154
• /
• 2008

The present research relates to a study on how cultural marketing increases a corporate image and has effects on purchase intention, an object of which is to understand how a consumer perceives the image of the corporate that carried out the cultural marketing and the corporate image has effects on intention of buying products of the corporate. The research was made on 102 university students from Seoul and Choong-Chung Do and compensated by PLS(Partial Least Square)in consideration that it is not well unknown to common people and the number of those questioned is small, and the case of Kumho Asiana was selected as the corporate for the cultural marketing, which results in as follows. First, the cultural marketing has positive effects on three elements(business conduct, social conduct, and marketing image) of the corporate image, but gives an inconvincible explanation of the corporate reliability image. Second, among four corporate images, social conduct, corporate reliability and marketing image except the business conductor have positive effects on the purchase intention.

• The Journal of the Korea Contents Association
• /
• v.10 no.2
• /
• pp.146-154
• /
• 2010

Argument on the postmodernism of philosophy and history, epic and effect, and culture and art is becoming more ambiguous in scope due to digital technology development. Digital technology makes to change of aesthetic approach over the length and breadth of art and culture including medium art. Analysis of Digital images is changed from presence of images to feature analysis of images which is made by digital technology, and raise the question of how to analyze the images of reproducing digital technology focused on realism. Digital image, focused on hyper reality, should be approached not by film aesthetic approach but by shot unit. Due to emphasizes image reality reproduction by frame unit and not the short unit of the narrative approach, the artistic approach should differ from previous realism practice. Particularly, when considering movies which is focused on illusion, the realistic approach should be realized not in the of realistic approach in narrative aspect but in the aspect of realistic approach in painting aspect.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.168-178
• /
• 2015

This article analysis the aesthetics of metal-body of (1989) and its metamorphosis of dehumanization through visual desires expressed by body images. This paper suggests theoretical analysis based on aesthetic views to understand the underlying meanings. The research categorizes three types of images; surreal image, grotesque image and eros image from the metamorphosis of dehumanization and transformation throughout the film. As the surreal image, the metamorphic process of transformation, demolition, derangement, illusion, and human desire continues to reflect the evil side of a human in everyday life. It also visualizes the images of exaggeration through weakness and bizarre side of metal-body. The grotesque image of body metamorphosis displays and symbolizes double-sides of bizarre and weak side of human in the everyday environment when malformation reaches its peak when Tetsuo finally shows his transforming figure. Finally, the eros image is analogized as a man's inner self and self-destruction in surreal world and a grotesque figure when overwhelming desire of transforming into rebirth of a perfect metal-body, Tetsuo. The surreal image, grotesque image, and eros image portraits human desires inner and outer-self into visualized image and that represents the means of excessive desire for dreaming of world domination with merging non-organic medium of metal and organic body to create a perfect body-image.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.639-650
• /
• 2014

The purpose of this study is to identify attitudes of police science students toward police image by Q-Methodology. Q-Methodology provides a method of identifying the subjectivity of each item. A survey was carried out among 40 police science students to classify the 40 selected Q-statements into a normal distribution using a 11 point scale. The collected data was analyzed by QUANL program and principal component analysis was used to identify the types of police image. As a result of this study, the police image was classified into 3 types. Type 1 can be categorized by 'fantastic image', Type 2 can be classified by 'stressful image', and Type 3 can be categorized by 'charismatic image'. These results will be used to develop a programs for improving police science students' education and will be a basis for reforming police image.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.05a
• /
• pp.834-835
• /
• 2016

In recent years, advances in technology, IT is rapidly growing. Accordingly, real time image processing and multiple platforms, providing compatibility with OpenCV for image processing technology research on actively in progress. At present, different, comparing the images to determine the similarity is low, the system will match the rate of people using the analogue figures to determine the system is for the most part. In this paper, Template Matching of OpenCV and Feature Matching utilizing different images to determine the similarity between digital values for the system. A comparison of the features of a specific point on the screen the image to extract the same feature in a different size, you can compare the features of the target image recognized as compared to three historic castle in comparison, verification. This is the voice and image recognition and analysis, check the matching rate readings than in Zhengzhou treatment techniques are available. The future of forensic and other image processing technologies for OpenCV studies will be needed to feed.

• Korean Journal of Environment and Ecology
• /
• v.23 no.4
• /
• pp.309-316
• /
• 2009

The usefulness of media representations for assessing normative standards depends in part on how accurately media reflect "on-the-ground" resource conditions. This study compared encounter standards based on still and moving pictures to assess movement effects. The study location was the Jungmoeri area of Mudeungsan Provincial Park (MPP) in Korea. A total of 50 college students participated in a laboratory experiment where they evaluated still and moving pictures constructed using Photoshop and Flash computer programs. For the maximum acceptable number (MAN), however, there was no significant difference of ratings between still and moving pictures, and the overall encounter norm curves were nearly identical. There were some "method findings" for ordering effects and percent of people moving, but for a resource manager developing standards there was no advantage to the more complex logistics of using moving pictures to assess this particular impact. The trade-offs of using more sophisticated media are discussed, and more research is needed to further explore factors such as movement of sound in evaluation of other resource conditions.