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http://dx.doi.org/10.5392/JKCA.2014.14.07.058

Gender Display in Music Videos: Gender Image and Sexuality by Genre and Gender  

Joe, Susan (대진대학교 신문방송학과)
Publication Information
The Journal of the Korea Contents Association / v.14, no.7, 2014 , pp. 58-69 More about this Journal
Abstract
The purpose of this study was to examine stereotype of gender role in music video, comparing of gender image, sexuality(body exposure & sexual expression) by genre and gender difference. A content analysis of 300 songs and 517 characters was conducted between 2004 and 2013. Results were including followings. While women engaged in classic image, man engaged in naive image. R&B and Ballad demonstrated more classic image of women. Ballad, R&B, and Rock demonstrated more naive image of men than other genre. Sexuality was more prominent in dance and hip-hop genre. Compared to male character, female character was more sexually objectified, held to exposer herself and more likely to demonstrated sexually alluring behavior.
Keywords
Music Video; Gender Display; Stereo Type; Sexuality; Content Analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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