• Journal of Korean Library and Information Science Society
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• v.38 no.2
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• pp.373-397
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• 2007

The purpose of this paper is to discuss marketing strategies for school library. The writer divided marketing environment of school library into macro-external environment, micro-external environment, substantial environment, and operational environment. And analyzed characteristics of four target audiences-school administrator, teachers, students, and parents and local society-for school library marketing and suggested approach strategies to each target audiences. Four communication strategies of school library media specialist for effective marketing are discussed ; administrative communication, behavioral communication, cooperative communication, and social communication.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.143-165
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• 2017

This study aims to examine the effect of students' library after-school activities on the students and the school library from a marketing perspective and to recommend marketing strategies for school libraries. For the purpose, a questionnaire survey was conducted at nine middle schools in Seoul and Gyeonggi Province, and a series of statistical analyses with the survey data was performed in order for hypothesis testing. The results suggest that the effects of the school library marketing including customer loyalty were influenced by the student assistants' activities such as internal and experiential marketing factors. Furthermore, the activities of student library assistants can be linked to word-of-mouth marketing. Based on the results, ways to use student assistants in school library marketing are suggested.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.21-41
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• 2020

This paper aims to propose ways to promote SNS marketing at school library sites with case study analyses in school libraries. To this end, in-depth interview was conducted with 10 Teacher Librarians who had used SNS in library operation and an in analysis was made of the operation status, motives and objectives, strategies and performances of the school library's SNS marketing. According to the study, most Teacher Librarians were found to be using SNS such as Facebook, Instagram, Kakao Plus Friends and so on in an attempt to improve accessibility and utilization of the library resources first. Not only that, they used SNS for the purpose of communicating with users while increasing the number of visitors and identifying the needs of users. The messages provided through SNS are information on school libraries and their reading programs, and the target market mainly involved their students. Based on the above research results, measures to promote SNS in school libraries were discussed, including the need for marketing consultative bodies, expansion of SNS targets, and enhancement of expertise in SNS.

• KLA journal
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• v.51 no.4
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• pp.44-46
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• 2010

지난 3월 1일 <학교도서관저널>이 창간되었다. 도서관계로서는 무척 반갑고 기쁜 일이었기에 <학교도서관저널>을 많은 도서관인들에게 소개하고 싶었다. 이에 <도서관문화> 편집팀도 <학교도서관저널> 한기호 발행인(한국출판마케팅연구소장)을 찾아, 도서관을 연상시킬 만큼 책이 가득한 사무실에서 세상과 마주한지 얼마 되지 않은 따끈따끈한 저널이 제 집 찾아갈 준비를 하는 모습을 보면서 <학교도서관저널>에 대해 이야기를 나누었다.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.3
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• pp.383-402
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• 2016

The purpose of this study is to study library marketing research trends in Korea and other countries through the analysis of author keyword network of peer-reviewed journal articles. The author keyword was collected from four major LIS journals in Korea and Scopus academic database for other countries'. The data was analyzed using NetMiner4 software. The results of the study were as follows: 1) In Korea, lots of library marketing studies focused on public libraries. However, there was a range of library marketing researches focused on academic libraries in other countries, 2) In Korea, there was not a variety of subjects of library marketing studies and the studies were mainly led by a few scholars, 3) In other countries, many scholars paid attention to digital library marketing through social media and/or web, and 4) there little library marketing studies focused on school libraries both in Korea and other countries.

• Proceedings of the Korean Library and Information Science Society Conference
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• 2007.06a
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• pp.145-170
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• 2007

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.335-353
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• 2009

The purpose of this study is to suggest practical plans to improve the school library consulting, especially in case of a teacher librarian is not assigned. As a result of analyses, consulting through methods of the School Library Assistant Group lacks spontaneity, expertise, council, and independence. Besides, each office of education operates it as a marketing. A main goal of school consulting is to foster independent problem- solving of individual schools. Accordingly, it is necessary to build an union management system, develop a standard staff manual, construct DLS based on-line consulting, and design educational training programs of consultants for its successful consulting.

• Journal of Korean Library and Information Science Society
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• v.50 no.2
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• pp.169-189
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• 2019

The purpose of this study was to elicit the priority of the index of the operation evaluation of the school library, and to present measures for improvement of the evaluation index that reflects the project sites. To this end, the school library evaluation index was analyzed by applying the Analytic Hierarchy Process(AHP) analysis method to teacher librarians who are the representative personnel of the school library. According to the research, the priority of the upper tier evaluation areas was human resources, library services, information resources, library management, facilities and environment, and the priority of the lower tier evaluation items was human resource allocation, human resources expertise, reading education, information literacy education, efforts to activate education, book composition snowflake, the latest book, budget, facility access, book status, appropriateness of facilities and facilities, management plan, proximity accessibility, PR and marketing, school library steering committee, cooperation, use of materials current status. The conclusions drawn from this study could be used as basic data in the application of fieldworked school library assessment indicators.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.2
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• pp.133-150
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• 2012

University libraries need to reborn as central space of the academic activities of university at the 21st century knowledge-based society. This study conducted case study on P University libraries and explored the directivity of spatial composition to actively respond to needs of customers. To do this study, we examined the related papers in and out of Korea, visited major academic libraries in Korea and compared the cases. And we did a survey targeting the customers of P university libraries. The result of survey confirmed that the needs of customers almost correspond to the directivity of spatial composition which we found at the cases for this study. The result of this study can be some references for Korean university libraries to improve their space and do user-oriented library marketing.

• Proceedings of the Korean Society for Information Management Conference
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• 2013.08a
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• pp.23-26
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• 2013

지식기반사회와 정보홍수시대로 갈수록, 도서관의 존속여부에 대한 고민으로 도서관경영의 중요성은 심화되며, 관련 연구가 많이 이루어지고 있다. 이에 본 연구는 동시출현단어 분석을 통해 도서관경영 분야의 지적구조를 분석하였다. 데이터 수집은 2001~2013년도까지 한국연구재단에 등재된 5개의 문헌정보학 관련 학회지를 대상으로 하였으며, 해당 논문 수는 413건이다. 데이터 처리후 군집분석을 실시하여 9개의 군집을 형성하였으며, 해당 군집은 장서개발, 디지털도서관, 공공도서관, 마케팅 및 조직관리, 국립중앙도서관 및 작은도서관, 인사관리(직무/자격제도), 대학도서관, 학교도서관, 서비스 품질평가이다. 이러한 연구 결과는 기존의 도서관경영 분야의 주제영역과 비교하였다.