• Title/Summary/Keyword: 핀테크 기술

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Effects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional) (핀테크 이용 동기에 따른 이용자 태도와 구전의도의 관계 - 혁신저항과 메시지 유형의 조절효과 -)

  • Seol, Sang-Cheol;Jung, Sung-Gwang;Choi, Woo-Young
    • Management & Information Systems Review
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    • v.36 no.5
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    • pp.195-222
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    • 2017
  • Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

A Proposal on Fintech Platform Model Based on Digitalized Securities to Activating the Independent Financial Advisory System (독립투자자문업 활성화를 위한 디지털 수익증권 기반 핀테크 플랫폼 모델 제안)

  • Moon, Myung-Deok;Kim, Sun-Woong;Choi, Heung Sik
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.149-164
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    • 2022
  • This paper analyzes the independent financial advisory business that is not yet active in Korea and proposes a plan to activate the independent financial advisory business using fintech technology. A bill was enacted in 2017 for the domestic independent financial advisory business, but it has not been activated much until now for various reasons. Although existing studies have proposed solutions in various ways, there is no clear solution yet. This paper proposes a new method of revitalizing the independent financial advisory business through fintech technology using the trust system that has recently attracted attention. Digital securities fintech technology using blockchain distributed ledger technology presents new possibilities in the real estate and music copyright markets, and related fintech venture companies continue to emerge in Korea. By combining these digital securities fintech technologies and the business process of ETF, a method was derived so that independent financial advisors can have their own financial products. The proposed model is more decentralized than the existing financial product sales structure, and presents the possibility of a protocol economy through a structure close to a private blockchain while complying with the existing financial order. This paper is meaningful in that it presented new solutions to completely different markets from information convergence perspectives on two completely different markets, and we hope that more business solutions will emerge through knowledge management activities that converge various perspectives in the future.

A Study on the Countermeasure Technology for Fin-Tech Optimized Financial Security (금융 보안에 최적화된 Fin-Tech 대응기술 연구)

  • Kim, Seokhoon;Kwak, Ha-Min
    • Journal of Convergence Society for SMB
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    • v.5 no.4
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    • pp.25-30
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    • 2015
  • Recently, interest in Fin-Tech, a compound word of finance and technology, has been increased. However, Fin-Tech that is a mixture of finance and IT is exposed in terms of security. In this paper, we propose a method to solve the security-related problem that occurs in the financial sector where the Fin-Tech is used. Proposed method found out different problems of services which are provided by companies through a variety of financial sectors and described a method to facilitate the security service. In particular, proposed method presents a service plan to secure safety and to minimize the damage. Also, proposed method set an objective to stabilize financial services based on analyzed result after analyzing the problems of existing FinTech security services.

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A Study of Analysis and Response and Plan for National and International Security Practices using Fin-Tech Technologies (핀테크 금융 기술을 이용한 국내외 보안 사례 분석 및 대응 방안에 대한 연구)

  • Shin, Seung-Soo;Jeong, Yoon-Su;An, Yu-Jin
    • Journal of Convergence Society for SMB
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    • v.5 no.3
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    • pp.1-7
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    • 2015
  • Recently, finance technology related to Fin-Tech has emerged while national and international financial incidents have increased. Security technologies that are currently operated in the financial institutions, have been reported to be vulnerable to security attacks. In this paper, we propose a method of response and plan of security incident using Fin-Tech technology in the divers authentication methods and the usage of biometrics. Proposed method provides a convenient banking services to the users by integrating IT technology, such as personal asset management, crowdfunding to finance technology. Also, the proposed method may provide the security with ease by applying the security technologies such as PCI-DSS, tokenization technique, FDS, the block chain. Proposed method analyzes a number of security cases in relation to the Fin-Tech, financial technologies, for a response.

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UX Writing Style in Fintech Services Effect on User's Satisfaction with Using Formality in Korean and Financial Jargon (핀테크 서비스의 UX 라이팅 유형이 사용자 만족감에 미치는 영향: 격식체와 전문용어 사용 여부를 중심으로)

  • Jisoo Han;Jeongmin Lee;Hyorim Shin;Changhoon Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.649-657
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    • 2023
  • With the rise of fintech services, the importance of UX Writing in digital channel is growing. However, there is a lack of research on how different types of UX Writing in fintech services specifically affect user's satisfaction. In order to determine the impact of UX Writing style in fintech services on user's satisfaction, this study used a 2x2 mixed design with using formality in Korean and financial jargon as independent variables to measure trust, conciseness, psychological stability, and completeness. The results showed that higher levels of conciseness, psychological stability, and completeness when not using jargon than using jargon. Using formality in Korean did not show a main effect for any of the dependent variables, but it was occurred that higher levels of conciseness, psychological stability, and completeness with using formality in Korean but not using jargon. The significance of this study is that it empirically verified how using formality and financial jargon in UX Writing of fintech services affects user satisfaction.

Legal and Economic Analysis of Changes in Customer Value of Fintech and Financial Services

  • Lee, Jung Woo
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.279-291
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    • 2020
  • It has already been a few years since the word Fintech in Korea started to attract attention. These days, they believed that Fintech was just a boom, but these days it is recognized as a catalyst for financial transformation. Large venture companies are also launching demonstration experiments by creating new organizations that can respond to Fintech. It feels like a big tide is coming to the cautious and conservative financial industry. Finance is made up of digital information. Fintech is an evolutionary process in which finance, expressed by digital information, is transformed into information technology (IT) and human economic activities are reorganized. It is FinTech. You won't be able to understand the real effects of Fintech by sticking to individual applications like remittance payments or household account book services. Fintech is an innovation that changes the structure of economic activity itself. In fact, it is from now on that a big impact will come. In other words, now is the time when we are thinking of a dream that we have not yet dreamed of. In this paper, I will examine how fintech originated, spread to Korea, and how it intends to change Korea's finance in the future. Financial institutions have used the fruits of information technology advances in the direction of pursuing stability and stability, without major changes in the way they work. However, the movement of Fintech that started in Silicon Valley in the United States shows that the fruit can be used in other directions. The fruit of technological progress is expected to expand year by year in the future. It is a request of the times to use it to improve user convenience and to pursue innovation that is beneficial to society. We expect the flow of Fintech to accelerate innovation in the Korean financial industry.

A Study of Self-Checklist for Personal Information Protection of FinTech Service: For the Simple Payment Service (핀테크 서비스의 개인정보보호 자가평가항목 개발에 관한 연구: 간편결제 서비스 중심)

  • Kang, Min Soo;Back, Seung Jo;Lim, Jong In
    • The Journal of Society for e-Business Studies
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    • v.20 no.4
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    • pp.77-102
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    • 2015
  • FinTech service industry has been growing rapidly around the world. It has driven innovation in financial and payment service industry with different channels such as mobile based on Information and Communications Technology (ICT). However, FinTech service is vulnerable to different security threats due to use the valuable data such as personal information and financial information. It is undeniable that collection and use of those information may increase the possibility of identity theft or privacy breach. In this paper will develop a self-checklist for the Simple Payment service users (Privacy Pragmatists) who want to make a rational decision to protect their personal information. The checklist is going to let the users assess the personal information protection by performing the assessment themself when they use the service. The body of this paper is going to analyze the items of the checklist and through the analysis, will suggest a security policy for personal information protection of FinTech service.

A Study on Authentication Method for Secure Payment in Fintech Environment (핀테크 환경의 안전한 결제를 위한 인증 기법에 관한 연구)

  • Park, Jung-Oh;Jin, Byung-Wook
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.25-31
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    • 2015
  • FinTech(Financial Technology) is defined as the technique to create efficient financial services using IT technologies. FinTech is an innovative technology through IT platform and big data, and is expected to improve the security and problems of the conventional banking system. Domestic financial institutions has introduced the technologies and investment in order to provide safe and effective services to users. However, In the financial environment, information disclosure and security incident has occurred so they has lost the trust from their customers. Moreover new variant of the security threats and attack techniques have occurred. Therefore, in this paper, we designed a authentication scheme for secure payment system in FinTech environment. The proposed study evaluated the stability of the existing security systems with respect to attack methods occurred in the financial environment.

A Study of Security Threats in Bluetooth v4.1 Beacon based Coupon Convergence Service (블루투스 v4.1 비콘 기반 쿠폰 융합서비스에서의 보안위협 연구)

  • Lee, Kwang-Jae;Lee, Keun-Ho
    • Journal of the Korea Convergence Society
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    • v.6 no.2
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    • pp.65-70
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    • 2015
  • As the new technologies like IoT and Fintech appear which have not existed before, security threat ranges in existing system are increasing. Especially, IoT has increasing ranges to cause malicious behaviors in specific systems because related IT infrastructure ranges are increasing. Fintech also requires the innovation of traditional security system because it has new structure which didn't exist in the past. As IoT and Fintech technologies are commercialized and related markets are developing in the future, structural security threats could be connected to actual attacks and secondary attacks by the attackers' imbedding of back door in IoT internet devices through remote access. Customer's device cannot be compulsively controlled for security in new system where these various security threats exist. Therefore, these services should minimize the collected information, and now is the time to politically control the utilizing methods of the collected information. In this thesis, security threats are to be suggested which could occur in newly appearing mobile services like IoT and Fintech.