• Title/Summary/Keyword: 핀테크 기술

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Inadividual Behaviors Regarding Financial MyData Service Resistance: Impacts of Innovation Resistance and Distruct (금융 마이데이터 서비스 수용저항에 대한 개인의 행동: 혁신저항과 불신의 영향)

  • Sanghyun Kim;Hyunsun Park;Changyong Sohn
    • Information Systems Review
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    • v.25 no.4
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    • pp.291-314
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    • 2023
  • The concept of Mydata emerged with the expansion of the data economy. MyData aims to empower individuals by enhancing their right to self-determination over their personal data. The use of MyData is expected to enable the provision of innovative service in various fields. Since 2022, MyData has been introduced and actively used in the financial sector. In the future, not only financial institutions but also Bigtech and Fintech companies are expected to actively join and demonstrate rapid expansion. To ensure steady growth for MyData in the financial sector, it is necessary to assess acceptance behaviors from multiple perspectives. However, the majority of existing research solely focuses on positive acceptance. This study analyzed the impact of users' personal characteristics and innovation characteristics on both innovation resistance and acceptance resistance. The analysis revealed that personal and innovation characteristics contribute to an increase in distrust and innovation resistance in the MyData service. In addition, it has been confirmed that it can lead to actions such as delayed acceptance and refusal to accept. The results of this study offer both theoretical and practical insights into user behavior within the MyData service market.

Factors Influencing User Satisfaction and Continuous Usage Intention on Mobile Credit Card: Based on Innovation Diffusion Theory and Post Acceptance Model (모바일 신용카드 사용자 만족 및 지속사용의도에 영향을 미치는 요인에 관한 연구: 혁신확산이론 및 후기수용모형을 중심으로)

  • Jung, Young Hoon;Kim, Gun;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.20 no.3
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    • pp.11-28
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    • 2015
  • Due to the mobil-centered lifestyle following the wider use of Smartphones, Mobile services, including mobile banking and mobile shopping business have increased rapidly. Also with the emergence of "Fintech", which finance combined with technology, IT based financial market is going to be highly promising. In this trend, interests mobile credit cards are increasing. But diffusion of the mobile credit card services is still in the low level. In this situation, to identify factors that influencing satisfaction and continuous usage intention on mobile credit card, this study applied innovation diffusion theory (IDT) and post acceptance model (PAM). To conducting this research, survey data were collected, and we used SmartPLS to analyze survey data. As a result of the study, perceived easy of use, image, compatibility and facilitation positively affect user's satisfaction in mobile credit cards and that such satisfaction have a positive impact on continuous intention to use. The facilitation influences user satisfaction more strongly for those who use mobile credit cards more than plastic credit cards. Also, perceived of use and image influence user satisfaction more strongly for those who use plastic credit cards more than mobile credit cards. It is expected that this study can be a guideline for credit card service providers and policy makers to invigorate mobile credit card business. Also it worths as a early-stage research on Fintech-related studies.

Explanable Artificial Intelligence Study based on Blockchain Using Point Cloud (포인트 클라우드를 이용한 블록체인 기반 설명 가능한 인공지능 연구)

  • Hong, Sunghyuck
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.36-41
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    • 2021
  • Although the technology for prediction or analysis using artificial intelligence is constantly developing, a black-box problem does not interpret the decision-making process. Therefore, the decision process of the AI model can not be interpreted from the user's point of view, which leads to unreliable results. We investigated the problems of artificial intelligence and explainable artificial intelligence using Blockchain to solve them. Data from the decision-making process of artificial intelligence models, which can be explained with Blockchain, are stored in Blockchain with time stamps, among other things. Blockchain provides anti-counterfeiting of the stored data, and due to the nature of Blockchain, it allows free access to data such as decision processes stored in blocks. The difficulty of creating explainable artificial intelligence models is a large part of the complexity of existing models. Therefore, using the point cloud to increase the efficiency of 3D data processing and the processing procedures will shorten the decision-making process to facilitate an explainable artificial intelligence model. To solve the oracle problem, which may lead to data falsification or corruption when storing data in the Blockchain, a blockchain artificial intelligence problem was solved by proposing a blockchain-based explainable artificial intelligence model that passes through an intermediary in the storage process.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

Time Series Data Analysis and Prediction System Using PCA (주성분 분석 기법을 활용한 시계열 데이터 분석 및 예측 시스템)

  • Jin, Young-Hoon;Ji, Se-Hyun;Han, Kun-Hee
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.99-107
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    • 2021
  • We live in a myriad of data. Various data are created in all situations in which we work, and we discover the meaning of data through big data technology. Many efforts are underway to find meaningful data. This paper introduces an analysis technique that enables humans to make better choices through the trend and prediction of time series data as a principal component analysis technique. Principal component analysis constructs covariance through the input data and presents eigenvectors and eigenvalues that can infer the direction of the data. The proposed method computes a reference axis in a time series data set having a similar directionality. It predicts the directionality of data in the next section through the angle between the directionality of each time series data constituting the data set and the reference axis. In this paper, we compare and verify the accuracy of the proposed algorithm with LSTM (Long Short-Term Memory) through cryptocurrency trends. As a result of comparative verification, the proposed method recorded relatively few transactions and high returns(112%) compared to LSTM in data with high volatility. It can mean that the signal was analyzed and predicted relatively accurately, and it is expected that better results can be derived through a more accurate threshold setting.

Design and Implementation of an Ethereum-Based Deliverables Management System for Public Information Software Project (이더리움 기반 공공정보 소프트웨어 사업산출물 관리 시스템 설계 및 구현)

  • Lee, Eun Ju;Kim, Jin Wook
    • KIPS Transactions on Computer and Communication Systems
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    • v.11 no.6
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    • pp.175-184
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    • 2022
  • Blockchain is being studied in various fields such as logistics, fintech, medical care, and the public sector. In the public information software project, some deliverables are omitted because the developed deliverables and the deliverables requested by the project management methodology do not match, and an additional process is required for payment. In this paper, we propose the deliverables management system for public information software project which is configured a distributed environment using the Ethereum blockchain and which has an automatic payment system only when all deliverables are approved. This system can keep the service available in case of system failure, provide transparency and traceability of deliverables management, and can reduce conflicts between the ordering company and the contractor through automatic payment. In this system, the information of deliverables is stored in the blockchain, and the deliverables that their file name is the hash value calculated by using the version information and the hash value of the previous version deliverable, are stored in the SFTP server. Experimental results show that the hash value of the deliverables registered by the contractor is correct, the file name of the deliverables stored in the SFTP server is the same as the hash value registered in the Ethereum blockchain, and the payment is made automatically to the Ethereum address of the contractor when all deliverables are approved.

Financial Condition and the Determinants of Credit Ratings in Korean Small and Medium-Sized Business (중소상공인의 금융현황과 신용등급의 결정요인 관련 연구)

  • Kang, Hyoung-Goo;Binh, Ki Beom;Lee, Hong-Kyun;Koo, Bonha
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.135-154
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    • 2020
  • This paper analyzes the 5,521 samples of the small and medium-sized businesses(SMBs) obtained from the Korea Credit Guarantee Fund. From January 2014 to September 2019, 85% of the SMBs have 5 or fewer full-time employees. The proportion of SMBs is overwhelmed by the elderly men, and most founders are the CEO. Also, about 87% of the workplace types are rented, while 64% of the CEO's residence types are owner-occupation. 47% of the financial grade score is less than 10 points out of 100 and 80% of SMBs have less than 200 million won of the loan guarantee. In particular, the total guarantee loan amount or the days of net guarantee have significantly positive relations with the working period of the CEO in the same industry, the number of employees, the operation period of SMBs, and the corporate business type. In the case of the financial grading score which has the highest weight in overall credit rating gets higher with the higher number of employees, the longer the operation period, and the corporate business type. However, the quantified non-financial grading score has no significant relationship with other explanatory variables, except for the corporate business type. This implies that a non-financial grade score is measured by other determinants that are not observed by the Korea credit guarantee fund. The pure non-financial grade score has positive relations with the working period of the CEO. Overall, this paper would help Korean SMBs upgrade their credit ratings and expand the money supply when there is no standardized credit rating model or no publicly available evaluation criteria for SMBs. We expect this paper provides important insights for further research and policy-makers for SMBs. In particular, to address the financial needs of thin-filers such as SMBs, technology-based financial services (TechFin) would use alternative data to evaluate the financial capabilities of thin-filers and to develop new financial services.