• Title/Summary/Keyword: 피신뢰자

Search Result 1, Processing Time 0.014 seconds

Customer Adoption of Emerging IT Services and Trustee Types (모바일뱅킹 환경에서 서비스 채택의도와 피신뢰자 유형)

  • Kim, Gi-Mun;Nam, Sang-Min;Lee, Ho-Geun
    • Information Systems Review
    • /
    • v.9 no.2
    • /
    • pp.67-83
    • /
    • 2007
  • This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.