• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.33-55
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• 2019

A marketing platform based on the legal deposit system was designed. It is an e-book distribution platform that systematically binds library networks nationwide by linking with the National Library's deposit system to complete the existing paper that the library should become a publishing platform. The purpose is to bundle e-books into a distribution space and naturally assemble readers to serve as virtual platforms for domestic publishers, authors, bookstores, and platforms running various publishing / subscribing services. The premise is not a sale of e-books, but a rental concept, but the platform is valid regardless. In addition, the platform takes the form of social cooperatives to represent the interests of all members involved in publishing services. The lead-based distribution platform is the most ideal business model to compromise with reality. Conceptually, the service of the publishing content-related industry is a model in which all content is supplied from the lead-bone system, which is a collaborative space, and technically, the central e-book database controls the flow of all content, but the publishing content-related industry takes the form of controlling its flow through virtual.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.93-100
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• 2012

Changing the world, Smartphone has appeared in our lives. People feel convenient in their lives or work. The growth of Smartwork has developed for years all over the world. It has many functions, for instance it is not only help to save energy but also reduce environmental pollution at office or company. There are lots of reasons for this. Eventually Korea is well known as IT industry. So it is the best place to build. In order to achieve Smartwork, there must be service like infra, device, software and so on. Therefore in this study, we'll find business model(Blue ocean strategy) for Smartwork service, and apply into this.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.623-628
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• 2021

The paid knowledge platforms market is growing rapidly due to the constant demand for high-quality knowledge and a change in the positive perception of paid contents. Among them, the growth of paid knowledge platforms in China is overwhelming. The various paid knowledge platforms have emerged in China over the years, and Zhihu occupies the largest share among them. There have been some studies on paid knowledge platforms in China, but studies centered on Zhihu were relatively insufficient, so I conducted the research on Zhihu. In this paper, the development status of China's paid knowledge platform was investigated, the functions provided to users based on the menu configuration of the Zhihu app were analyzed and the business model of Zhihu was explored. In addition, the features of Zhihu were analyzed. It is expected that this paper will be an important data for research on paid knowledge platform.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.499-500
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• 2018

뷰티테크시장에서 출시하는 제품 중 영상처리기술을 반영한 다양한 뷰티디바이스가 증가하는 추세이다. 특히 스마트패키징의 경우 주목할 만한 이슈로 뷰티디바이스와 연계된 사용성 및 편리성을 갖춘 애플리케이션 개발이 중요해지고 있으며 사용자가 맞춤형 피부진단 관리 방법에 대한 뷰티정보, 분석리포트, 피부케어샵, 화장품 등을 추천받을 수 있는 뷰티솔루션이 설계되어야 한다. 본 연구는 뷰티케어시장의 전문서비스 영역과 경계를 대중화하여 사용자가 맞춤형 피부진단 관리를 할 수 있는 애플리케이션 설계에 주안점을 둔다. 이를 위해 피부진단 관리 데이터 수집방법의 변수를 정의하고 사용자에게 제안, 모니터링, 뷰티 홈케어 정보, 전문서비스와의 연계방안 등 맞춤형솔루션을 제공할 수 있는 비즈니스플랫폼모델을 제안하고자 한다.

• Information Systems Review
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• v.21 no.4
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• pp.125-141
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• 2019

With the advent of deep learning technology, which is represented by AlphaGo, artificial intelligence (A.I.) has quickly emerged as a key theme of digital transformation to secure competitive advantage for businesses. In order to understand the trends of A.I. based digital transformation, a clear comprehension of the A.I. business ecosystem should precede. Therefore, this study analyzed the A.I. business ecosystem from the multi-actor network perspective and identified the A.I. platform strategy type. Within internal three layers of A.I. business ecosystem (infrastructure & hardware, software & application, service & data layers), this study identified four types of A.I. platform strategy (Tech. vertical × Biz. horizontal, Tech. vertical × Biz. vertical, Tech. horizontal × Biz. horizontal, Tech. horizontal × Biz. vertical). Then, outside of A.I. platform, this study presented five actors (users, investors, policy makers, consortiums & innovators, CSOs/NGOs) and their roles to support sustainable A.I. business ecosystem in symbiosis with human. This study identified A.I. business ecosystem framework and platform strategy type. The roles of government and academia to create a sustainable A.I. business ecosystem were also suggested. These results will help to find proper strategy direction of A.I. business ecosystem and digital transformation.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.268-270
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• 2023

기존 Web2.0 시대의 플랫폼 기업은 서비스를 통해 생성된 개인 데이터로 다양한 비즈니스를 창출해왔다. 하지만 데이터 제공자인 개인은 해당 수익에서 제외되는 모순된 상황에 놓였다. 이에 개인이 자신의 데이터를 적극 관리·통제하면서 능동적으로 활용할 수 있는 개념인 마이데이터(MyData)가 등장했다. 국내에서는 '20.8월 데이터3법(개인정보보호법, 신용정보법, 정보통신망법)이 통과되면서 신용정보법에 근거해 금융 분야 마이데이터 서비스가 활성화되기 시작했다. 그러나 현존하는 마이데이터 플랫폼은 중앙화된 시스템으로 본래 취지와 다르게 개인의 데이터 소유권과 통제권을 보장하기에 부족하다. 이에 본 논문에서는 기존 마이데이터 플랫폼의 한계점을 분석하고, Web3.0 등 변화하는 환경에서 개인의 데이터 주권을 보장하고, 데이터 가치를 공정하게 분배받을 수 있는 DID 플랫폼 기반의 마이데이터 서비스 모델을 제안한다.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.30 no.4
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• pp.15-21
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• 2012

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06a
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• pp.120-123
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• 2011

모바일 디바이스와 플랫폼이 다양해지면서 개발 및 유지보수 비용이 증가하고 있다. 특히, 비즈니스 기능적인 요구사항을 충촉시킬 수 있는 사용자화면 개발방법이 중요해 지고, 높은 복잡도를 요구하는 모바일 어플리케이션의 문제점을 해결하고자 모바일 웹 어플리케이션이 등장하였다. 하지만 웹 기술요소만으로 사용자 화면을 개발하다 보니 서비스 성능이 저하됨 알 수 있었다. 이런 문제를 해결하기 위해서 하이브리드형 모바일 어플리케이tus 아키텍처를 제안만한다. 이는 웹 요소기술만을 사용하지 않고, 비즈니스 기능적인 요구사항을 충족시켜주기 위해서 UIFrame이라는 개념을 제안한다. 제안한 UIFrame 모델은 UI 표현능력, 서비스 성능향상과 디자이너의 영역과 개발자의 영역을 분리 함으로서 다양한 플랫폼에 대한 독립적이며 이식성이 우수하다. 또한 개발 효율성 및 유지보수가 용이함을 보인다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.05a
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• pp.284-285
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• 2023

항로표지 관련기업은 장비 및 유지보수 기업 중심으로 구성되어져 있었으나, 최근 스마트 항로표지 현장시설 고도화 R&D 추진에 따라 항로표지의 핵심장치라고 볼 수 있는 전원시스템과 통신단말 개발 기업이 참여하고 있으며, 이 두 기업들의 향후 R&D 종료 시점에 개발 제품이 최종 상용화되어 판매될 수 있도록 다양한 형태의 비즈니스 모델 발굴 추진이 필요하다. 동 연구에서는 참여기업의 성장과 신사업 추진이 가능하도록 개발 제품 및 서비스에 대한 수요 시장의 요구와 제공 가능한 수준의 단계에서부터 전략계획 및 목표관리, 비용관리 및 시스템과 같은 툴을 활용하여 체계적이고 구체적인 접근이 가능할 수 있도록 다양하게 고려하여 B2G, B2B까지 발굴에 대해 연구해보고자 한다.