• The Journal of the Convergence on Culture Technology
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• v.10 no.6
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• pp.145-150
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• 2024

This study examines the impact of media exposure and interpersonal communication related to plastic issues on college students' intentions to consume plastic, focusing on the mediating role of plastic issue involvement. A survey was conducted with 285 university students, and the collected data were analyzed using SPSS 28.0 and PROCESS Macro 4.2 (Model 4). The results indicated that media exposure and interpersonal communication related to plastic issues were found to reduce plastic consumption intentions through plastic issue involvement. Based on these findings, policymakers, practitioners in environmental organizations, and educational institutions can develop and implement effective intervention strategies to reduce plastic consumption and protect the environment.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.1-8
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• 2022

This study examined the effect of Internet exposure on plastic consumption behaviors, and the mediating effect of social norms. The survey participants in this study were 220 college students. Collected data were analyzed by the SPSS 26.0 and PROCESS macro 4.1 (model 4). The results of this study showed that the relationship between Internet exposure and intention to plastic consumption was mediated by descriptive norms. These results suggest that Internet exposure and social norms are important factors that can promote or constrain plastic consumption behaviors. Based on these results, we presented the theoretical and practical implications of this study.