• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.952-965
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• 2012

This study verifies the constituents of the professional image by a quantitative method that follows previous qualitative work to clarify the conceptual structure of the professional image for appearance management in the workplace. This study used on-line and off-line data from a positive sampling that involved 1,056 male and female workers engaged in 10 occupational classes. The results of the study were as follows: First, the constituents of a professional image include openness, leadership, harmonious relationship, and financial power, all of which demonstrated a high interrelationship. Second, there are significant differences in favorable factors according to the occupational category. It is important to strategically manage the professional image in consideration of effective image factors and related appearance attributes.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1742-1753
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• 2010

This study clarifies the importance, advantages, and constituents of the professional image by appearance management in the workplace. In-depth interviews were conducted with 8 participants who have over 8 years experience in their respective fields. The transcripts of the interview were classified according to a card classification method. The results of the study were as follows: First, the professional image by appearance management is important, because there is a special treatment by image in interaction on business. Second, the advantages of the professional image were to achieve a career opportunity, improve interpersonal relationships, obtain special treatment or protection from a biased angle, and increase business reliability. Third, the constituents of the professional image were conscientiousness and self-management skills, assertive and open attitudes, leadership, interpersonal skills, customer-satisfaction spirit, expert knowledge and skills, and confidence in the business results.