• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.295-302
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• 2018

The purpose of this study was to empirically examine how the perception of CSR of domestic professional baseball clubs was related to the reputation of clubs, identification of clubs, and parent company image. For the research, a survey was conducted by 277 fans of LG Twins, Doosan Bears, SK Wyverns, and KT Wiz in the metropolitan area. First, the reputation of the club had a positive impact on club reputation. Second, CSR of professional baseball clubs had a positive impact on club identification. Third, the reputation of the club had a positive impact on the image of the professional baseball team. Fourth, the identification of clubs had a positive effect on the image of the professional baseball team's mother-company.

• Monthly Korean Chicken
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• v.20 no.4
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• pp.104-105
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• 2014

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.4
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• pp.177-185
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• 2020

Recently, the popularity of professional baseball is increasing day by day, and it has data related to professional baseball on various portal sites. If you want to increase the popularity of professional baseball and produce results through analysis using relevant data, you have the advantage of accessing professional baseball. In this paper, three analyzes were conducted using data related to professional baseball. Therefore, in this paper, the trend related to the number of articles retrieved from a specific site of a professional baseball team was examined, and the correlation between professional baseball scores and the number of spectators was analyzed. Finally, we analyzed the current status of professional baseball batting average and on base percentage in 2016 and 2017.

• 한국체육학회지인문사회과학편
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• v.55 no.6
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• pp.361-373
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• 2016

The winning rate is the most important indicator for running a professional baseball team because it directly affects the spectator. James(1980) suggests that the Pythagorean method is almost identical to the actual winning rate, which is known as a way of helping to establish a team strategy. In this study, it was analyzed what kind of detail difference produced difference between real winning rate and winning rate based on Pythagorean method for 10 years from 2005 to 2014. The purpose of this study is to derive a plan to improve the performance of Korean professional baseball team. The results show that the expected winning rate differs from the actual winning rate by +.062 to -.054. In the process of this result, records of base on balls of the hitter, strikeout of the hitter, base on balls of the pitcher, batting average, sacrifice fly, etc. were found to affect the performance of professional baseball team. Therefore professional baseball teams should improve their batting eye so they can get a base on balls and reduce strikeouts. In the case of a pitcher, it should be instructed to reduce the base on balls by improving the control.

• 한국체육학회지인문사회과학편
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• v.55 no.1
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• pp.457-467
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• 2016

Understanding professional baseball fans' expenditure is expected to provide fundamental marketing information that help increase each team's marketing profits and values and produce a better economic impact on its community. In this regard, this study employed a survey method with a total of 372 residents located in Changwon. A questionnaire included factors such as demographics, consumption patterns and perceived socio-psychic effect(PSE), all of which were derived from literature review. A binary logistic regression was modeled with a dichotomous dependent variable, expenditure(30,000 won more or less). The following were input in the model as the independent variables in order to see the relationships; gender, marriage, education, occupation, income, location, age, leisure type, distance, companion, transportation, interest, and PSE. The results of the logistic regression analysis are as follows. Overall, the model was statistically significant, χ²(21, N=372)=59.159, p=.000. Cox and Snell R² was reported as .147 and .200 respectively. So, the model accounted for between 14.7% and 20.0% of the variation in expenditure. Among the independent variables, income, location, companion, and PSE were found to be the significant factors to expenditure. For income, subjects with 2 million won less of income, compared to those with 4 million won more, were .38 times less likely to pay the money of 30,000 won more. For location, subjects in Masan, compared to those in Jinhae, were 3.49 times more likely to pay 30,000 won more. Subjects in Changwon, compared to those in Jinhae, were 3.05 times more likely to pay 30,000 won more. For companion, people visiting the stadium alone, compared to those with friends/colleague, were .36 times less likely to pay 30,000 won more. For PSE, the odds of 30,000 won more paid increased by 1.37 times with one-unit increase in PSE.

• Journal of Popular Narrative
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• v.25 no.1
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• pp.315-347
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• 2019

(1986) and (1987) represent the society of 1980s in which the professional baseball game was initiated to cover the irrational military culture. The love and marriage of sports players were the headlines of the media, and the yearly salary of the players was the hottest issue of conversation. The military culture is represented in the scenes where the coaches train the failures and inapt players in extreme drills. The films pinpoint the absurdity of military culture and win-at-all-costs mentality. The collapse of the dictatorial leadership at the end of the films is a metaphor for the collapse of the fifth Republic of Korea. The episodes where the players talk about contract money, and the trade of players and sports business were a new phenomenon of the 1980's. The fact that Oh Hyesung of chooses love instead of victory deals a big blow to the secular ambition for money, victory and dictatorial leadership. His option provides catharsis for an audience oppressed under military leadership and success driven ideology. On the other hand, Oh Hyesung of dies right at the moment of winning the world champion. He achieves neither love nor success. While Oh Hyesung of is a symbol of pure love and gives spiritual comfort to the audience, Oh Hyesung of gives a sense of hopelessness to the audience. Both of the two sports films reflect the representation of the 1980's but received opposing reviews from audiences.