• 한국체육학회지인문사회과학편
• /
• v.54 no.4
• /
• pp.111-121
• /
• 2015

The purpose of this study was 1) to investigate professional sports fans' perception of immigrants and changes of athletes' nationalities, and 2) to examine how the fans' perception affected the perception of changes of athletes' nationalities. Results indicated that first the fan showed a neutral attitude toward the immigrants. In the results of the regression analysis containing foreign athletes naturalized as Korean citizens as the dependent variable, independent variables (i.e., gender and acceptance) explained 39.1% and 38% of the dependent variable, respectively, within [naturalization positive]. Within [naturalization negative] female fan and exclusive perception of immigrants positively predicted the objection to changes of athletes' nationalities. Lastly, in the results of the regression analysis containing Korean athletes who naturalized as foreign citizens as the dependent variable, fans who were older and rated higher on exclusive perception of immigrants had more negative perception of the dependent variable. Female fans perceived changes of athletes nationalities as personal choice.

• Journal of Popular Narrative
• /
• v.25 no.1
• /
• pp.315-347
• /
• 2019

(1986) and (1987) represent the society of 1980s in which the professional baseball game was initiated to cover the irrational military culture. The love and marriage of sports players were the headlines of the media, and the yearly salary of the players was the hottest issue of conversation. The military culture is represented in the scenes where the coaches train the failures and inapt players in extreme drills. The films pinpoint the absurdity of military culture and win-at-all-costs mentality. The collapse of the dictatorial leadership at the end of the films is a metaphor for the collapse of the fifth Republic of Korea. The episodes where the players talk about contract money, and the trade of players and sports business were a new phenomenon of the 1980's. The fact that Oh Hyesung of chooses love instead of victory deals a big blow to the secular ambition for money, victory and dictatorial leadership. His option provides catharsis for an audience oppressed under military leadership and success driven ideology. On the other hand, Oh Hyesung of dies right at the moment of winning the world champion. He achieves neither love nor success. While Oh Hyesung of is a symbol of pure love and gives spiritual comfort to the audience, Oh Hyesung of gives a sense of hopelessness to the audience. Both of the two sports films reflect the representation of the 1980's but received opposing reviews from audiences.

• Journal of the Korea Convergence Society
• /
• v.12 no.7
• /
• pp.19-29
• /
• 2021

High-performing athletes possess the ability to read the game, known as the "sports brain". However, a cognitive battery to measure such sports brain has not been developed yet. The purpose of the study, thus, is to develop a computerized cognitive test battery to measure athletes' cognitive function. Based on a systematic review, information processing speed, execution function, and spatial ability were selected as sports-related cognitive functions. Simple and choice response times test, trail-making test, Flanker test, and mental rotation task were developed. After providing manual and practice trials, main tests were executed and all primary variables were statistically processed and automatically saved. The test battery is expected to aid in the discovery and recruitment of athletes in the future after verifying the validity and reliability of this battery.

• 대한정형외과스포츠의학회:학술대회논문집
• /
• 2006.09a
• /
• pp.3-3
• /
• 2006

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.153-170
• /
• 2021

This study was attempted to derive strategic implications for activating professional sports by conducting in-depth interviews with professional sports officials such as players, teams, federations, agencies, etc., by searching for factors that cause match fixing and deriving preventive strategies based on them. Eight people with more than 3 years of experience working in professional sports were selected using the snowball sampling technique. Data were collected and analyzed by applying a semi-structured in-depth interview method for them. As a result of the analysis, five core categories (the learning effect from the cartel for entering university, the culture learned in a camp training, the manifestation of the latent learning effect, the negative effect of the human network, the personal disposition) were derived as factors causing match-fixing. As for the strategy to prevent match fixing, first, improving the college entrance examination system oriented on individual capability, second, improving the education system for student athlete, third, establishing a prevention system, fourth, continuing education, fifth, and activating the agent system as the core categories. Implications for the derived research results and future research directions were discussed.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.99-122
• /
• 2005

This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.16 no.3
• /
• pp.399-406
• /
• 2012

The government is supporting the law not to be uncomfortable in all departments of some sports and cultural activities for the handicapped, making the Welfare Law for People with Disability(Article 25) in Korea. Moreover web sites which are places of business more than 300 employees including other public organizations are making it mandatory to observe web accessibility for the handicapped. This study analyzed in statistical aspects to investigate systematically how professional sports clubs observe the accessibility of web site to some degree. As a result, it turned out that the compliance record on the items of the providing of text alternatives(44.92%) for non-text content and the keyboard accessible(46.79%) was low. However, by and large we are able to recognize that the compliance record of the web site is on an increasing trend with the course of time.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.8 no.12
• /
• pp.909-918
• /
• 2018

Sports event is core product of sports business and the scale of sports event business is steadily increasing. For the successful operation of sports events, it is necessary to analyze the stackholder in stage according to the Function Area(FA) in the process of hosting / preparation / operation. This study is a study to define stakeholder by analyzing sports event process of sports events horizontally and vertically. This study consists of three categories : 1) investigation, 2) analysis and systematization of core processes, 3) analysis stakeholder. As a result of the analysis, the core stakeholders in the stage of hosting(bid) were analyzed as local organizations and committees including the promotion TF team, government organizations, domestic and foreign competition associations, national and international sports organizations (committees), and bid committees. Stakeholders in the stage of preparation / operation include stakeholders from organizational committees, various sports committees, international organizations and international organizations, governments and local governments, related companies and businesses, media, sponsors, donors or volunteers, athletes, teams and spectators.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.300-301
• /
• 2016

This paper proposes customized recommendation algorithm to improve the QoS(quality of service) of sport for all sports content uses to user profile and team grade. The proposed recommendation module is based on user profile information, and it recommends suitable team contents to user with Euclidean distance algorithm and preference weights between teams.

• The Journal of the Korea Contents Association
• /
• v.10 no.3
• /
• pp.381-391
• /
• 2010

This study aims to understand the characteristics of sports marketing businesses of the 10 largest advertising agencies which lead the advertising market in Korea. To do that, the present author has investigated into the traits of the advertising market in Korea and how the characteristics are connected to sports businesses of the advertising agencies, with a focus on the current condition of sport marketing businesses of the agencies. The sports marketing business of the 10 largest advertising agencies in Korea was described by the fact that they did not create profits through sports business but just conducted their sports marketing activities mainly related to the sponsorship and event planning for communicating their parent companies. Such the characteristics of the advertising agencies is attributed to their nature that they are in-house agencies of large companies. The agencies engage in a variety of sports promotion sectors aligned with the intended business directions of their sponsors, however they are encountering considerable challenges in the aspect of sports business focused on property.