• 한국산학기술학회논문지
• /
• 제13권1호
• /
• pp.178-184
• /
• 2012

본 연구는 프랜차이즈 본사의 성과에 직접적인 영향을 미치는 가맹점 순응과 선행 영향요인을 관계교환이론관점에서 살핀 실증연구이다. 연구결과 본사에 대한 가맹점 신뢰가 갈등과 순응 사이에서 완전매개 효과를 갖는 것으로 나타났다. 이는 프랜차이즈 시스템에서 성공적인 가맹점 관리를 위해 신뢰 구축이 중요함을 의미한다. 본사와 가맹점 상호 간에 형성된 신뢰는 계약서에 명기되지 않은 영역까지 관계적 지배의 영향력을 발휘한다. 또한 이해의 불일치와 불공정한 힘의 관계로 빈번히 발생하는 갈등을 감소시키고 가맹점 순응을 유발한다는 점에서 대단히 중요하다. 이와 같은 연구결과는 갈등과 신뢰 그리고 가맹점 순응으로 이어지는 관계의 메커니즘을 이론적 논의 및 실증분석을 통해 규명했다는 점에서 이론적 실무적 공헌이 크다.

• 한국콘텐츠학회논문지
• /
• 제19권11호
• /
• pp.644-652
• /
• 2019

본 연구는 트랜스미디어라는 개념을 둘러싸고 난립해있는 용어의 문제를 인식하고, 언어기호학의 통합체 이론을 적용하여 개념에 대한 정리와 고찰을 시도하였다. 트랜스미디어에서 접두사 '트랜스'는 횡단과 변형, 초월을 의미한다. 트랜스미디어라는 단어 자체의 이와 같은 다의성은 트랜스미디어 개념을 횡단과 변형, 초월이라는 동사적 계열을 가진 미완의 통합체로 인식할 수 있는 단초를 제공한다. 미디어 기업, 창작자, 사용자처럼 미디어 콘텐츠 분야의 주체이자 주어가 누구냐에 따라 트랜스미디어 개념의 통합체는 트랜스미디어 프랜차이즈, 트랜스미디어 스토리텔링, 프로슈머와 같은 용어와 연결된다. 세 주체가 트랜스미디어의 담화에 참여하는 목적은 IP 활용과 스토리 세계의 확장, 작품 향유로 각각 다르다. 하지만 세 주체가 미디어를 횡단하고 변형하며 초월하는 목적에서 '반복'과 '연장', '확보'와 '연결'이라는 공통의 욕망이 발견된다. 트랜스미디어 프랜차이즈, 트랜스미디어 스토리텔링, 프로슈머와 같은 용어가 트랜스미디어 개념의 '파롤'이라면, 반복과 연장, 확보와 연결은 트랜스미디어 개념의 '랑그'이다.

• 한국조리학회지
• /
• 제20권3호
• /
• pp.125-136
• /
• 2014

본 연구는 베이커리프랜차이즈기업의 상품품질이 고객신뢰와 그리고 장기지향성을 파악하여 떡 카페 베이커리프래차이즈기업에 유익한 시사점을 제시하고자 하였다. 자료 수집은 2013년 11월 10일부터 2013년 12월 10일까지 호텔뷔페식당에 총 350부를 배포하고 이중 345부가 회수된 설문지 중에서 중심화경향이 심하거나, 분석에 부적합한 설문지 23부를 제외하고 322부에 대하여 SPSS 18.0과 AMOS 18.0을 이용하여 요인분석과 신뢰성 검증을 실시하고, 제시된 연구가설을 검증하기 위해서 공분산구조분석을 실시하였다. 연구결과를 요약하면 첫째, 영향 요인인 베이커리프랜차이즈기업의 상품품질과 고객신뢰의 관계를 살펴보면 조직 감, 색과 장식, 맛과 촉감은 고객신뢰에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 풍미는 고객신뢰에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 고객신뢰와 장기지향성의의 관계를 살펴보면 고객신뢰는 장기지향성에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 영향요인인 조직감, 색과 장식, 맛과 촉감은 장기지향성에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 반면, 풍미는 장기지향성에 유의적인 정(+)의 영향을 미치지 못하는 것으로 나타났다. 따라서 이러한 분석결과를 바탕으로 사찰음식에 유용한 시사점을 제시하였다.

• 한국프랜차이즈경영연구
• /
• 제10권2호
• /
• pp.19-32
• /
• 2019

Purpose - This paper aims to investigate the mediating effects of relationship fairness factors between franchisor's support services and performance(re-contract intention) in food service franchise. More specifically, fairness was measured into distributive, procedure, interaction, and information, franchisor's support service was divided into pre-start support services (initial support services) and post-start support services (continued support services), and performance (re-contract intent) was measured using 3 items such as re-contract, contract extension, and recommendation. Research design, data, and methodology - The population for the survey is the head of franchises in the metropolitan area (Seoul/Gyeonggi), which operates a restaurant franchise, and samples included a wide range of overseas/domestic brands and regions. The survey was conducted from August 1 to September 30, 2018 through the survey agency. The survey was conducted together with a telephone interview and a direct visit by the investigator. A total of 205 questionnaires were collected and retrieved, 4 questionaires containing missing information were excluded and 201 responses were used for analysis. Results - The results shows that franchisor's initial support services have significant positive effects on procedural, interpersonal, and informational relationship fairness, and continuous support services have significant positive effects on distributive, procedural, interpersonal, and informational relationship fairness. This study also shows that informational and procedural fairness have significant positive effects on performance(re-contract intention). Finally, continuous services a significant positive effect on performance(re-contract intention). Conclusions - The results show that franchisor make a manual, and should improve fairness through regular investigation whether support services was executed as promised in the manual after franchisee operation. In addition, information fairness and procedural fairness have been shown to increase performance(re-contract intention). These results mean that the franchisor's headquarters should provide product and service support for the merchant in accordance with the manual and management policy to reduce asymmetry in information and improve procedural fairness to enhance performance(re-contract intention).

• 한국프랜차이즈경영연구
• /
• 제13권4호
• /
• pp.39-48
• /
• 2022

Purpose: COVID-19 has negatively influenced the financial performance of restaurant firms. Previous literature suggests that the franchising strategy effectively helps restaurant firms recover from difficult business conditions through various methods for expanding business size and enhancing business efficiency. According to risk-sharing theory, restaurant franchisors may minimize operational risks by sharing the risks with their franchisees. For instance, restaurant franchisors could generate more stable cash flow using franchise fees from their franchisees. However, research on the effect of franchise's risk reduction factor on business performance during pandemic is scarce. Thus, this study aims to examine the positive moderating effect of franchising between COVID-19 and restaurants' financial performance. Research design, data, and methodology: Panel data including financial information and franchising status of restaurant firms were collected for analysis. In order to control for unobserved firm-specific factors, generalized least squared estimation in fixed effects model was conducted. Huber-White robust standard errors were used to deal with heteroscedasticity issues. Results: It was found that COVID-19 pandemic has a negative effect on the restaurants' financial performance such as ROA (return on assets), ROE (return on equity), and PM (profit margins), which confirms the findings from existing literature. More importantly, results show that the degree of franchising has a positive moderating effect on the relationship between COVID-19 and financial performance of restaurant firms. This suggests that more active engagement in franchising may decrease negative impacts of COVID-19 on the restaurants' financial performance. Conclusions: The study supports existing literature related to risk-sharing theory, by confirming that pandemics, such as COVID-19, negatively affect financial performance of the restaurants. Furthermore, it was found that franchising strategy can help lessen negative impacts of pandemics on the firm performance. These findings can contribute to the franchise and restaurant management literature by suggesting the role of franchising in reducing business risks, thereby positively affecting financial performance. Moreover, this study offers business managers of franchisors and franchisees insights for utilizing franchising in restaurant risk management. Policymakers may also gain information on aiding restaurant firms during global crisis, such as COVID-19.

• 한국프랜차이즈경영연구
• /
• 제8권1호
• /
• pp.19-30
• /
• 2017

Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

• 한국프랜차이즈경영연구
• /
• 제7권2호
• /
• pp.37-45
• /
• 2016

Purpose - This study aims to examine the impact of leadership on organizational trust and innovation performance, and to identify whether organizational trust plays a mediating role in the relationship between leadership and innovation performance. Also, this study attempts to find out how to improve organizational efficiency and effectiveness based on leadership-based or trust-based strategies. And, this research proposed that organizational trust plays a core mediating role in the relationship between transactional and transformational leadership and innovation performance. Research design, data, and methodology - In order to test the hypotheses of this study, the survey was conducted towards franchise coffee shop employees between November 7 and 18, 2016. We contacted top executives of coffee shop franchise headquarters and explained the purpose of this study. Among 150 questionnaires distributed, 123 were collected. Of these collected questionnaires, 102 questionnaires were coded and analyzed for further analysis. In order to test the unidimensionality and reliability of the factors, factor analysis and reliability test were performed using SPSS/PC+ 22.0. And, the hypotheses were tested using hierarchical mediated regression analysis. Result - The results are as follows. First, transactional leadership, and intellectual stimulation, motivation of transformational leadership had significant impacts on organizational trust. Second, organizational trust, transactional leadership, and influence of transformational leadership had significant impacts on innovation performance. Third, the mediating test of organizational trust showed that transactional leadership plays a partial mediator, and intellectual of transformational leadership plays a full mediator in the relationship between leadership and innovation performance. Conclusions - The implications of this study are as follows. First, the top management should provide their organizational members incentives or rewards based on their performance. Second, top management should identify and express a clear vision and desirable organizational goals for the future, present an idealized vision, and communicate to organizational members that the vision is achievable, also have organizational members to think creatively and find optimal solutions to difficult problems. In sum, this study revealed the important role of leadership in embedding organizational trust in and improving innovation performance of coffee shop employees and the mediating role of organizational trust in the influence of leadership on innovation performance.

• 한국프랜차이즈경영연구
• /
• 제9권4호
• /
• pp.33-43
• /
• 2018

Purpose - In hotel industry, quality of leader-member exchange(LMX) relationship is very critical, because it impacts on the employee's work attitude and behaviors. Thus, this research examines the effect of LMX on employee loyalty in the context of hotel business and identifies mediating roles of work stressors, work role performance in the relationship between LMX and employee loyalty. This research suggests the guidelines for how hotel leaders should manage their employees and build employee loyalty that improve management and business performance. Research design, data, and methodology - This study tests the structural relationship between LMX, work stressors, work role performance, and employee loyalty. Work role performance divide into three sub-dimensions such as individual task proficiency, individual task adaptivity, and individual task proactivity. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 113 franchise hotel employees and were analyzed using SPSS 22.0 and SmartPLS 3 program. Result - The findings of this research are as follows. First, leader-member exchange(LMX) have significant positive impacts on work stressors, work role performance, and employee loyalty. Second, work stressors have significant negative impacts on work role performance and employee loyalty. Third, work role performance has significant positive impact on employee loyalty. Conclusions - The outcomes of this research indicate that hotel leaders should focus on the dyadic relationship with their employees how to improve employee productivity through LMX relationship. In turn, the quality of this relationship influences employees's work attitudes and behaviors. As a result of increasing job demands in hotel business which relies heavily on human resources, the hotel leader must find ways to prevent or reduce stressors and associated strains. If hotel employees perceive the high quality of LMX relationship, they improve their work role performance which influences loyalty. Therefore, the hotel leaders should develop monetary or non-monetary reward system for the employees and, make an efforts to have unique social exchange relationships with employees.

• 한국프랜차이즈경영연구
• /
• 제7권2호
• /
• pp.5-14
• /
• 2016

Purpose - Competitive industry structure and recent economic depression challenge a survival of Korean small- and medium-sized food franchising companies (SMFCs), albeit the explosive growth of the Korean food service industry for last few decades. Against this backdrop, it examines how these SMFCs overcome liabilities of smallness and resource scarcity to strengthen competitive advantage in the market. To tackle this, in this article we focus on corporate entrepreneurship and human resources as a knowledge-based asset for these SMFCs. Furthermore, the ratio of employee turnover is high in SMFCs. We view that such brain-drain may result in poor performance of the Korean SMFCs. As such, we pay attention to the role of organizational commitment to an organization as a solution for enhancing individual-level employees' loyalty toward their organization. Research design, data, and methodology - Our research question is to what extent corporate entrepreneurship (i.e., innovative organizational culture, organizational autonomy, and administrative innovation) affects an individual-level attitude toward the organization and, in turn, employee creativity and satisfaction in the Korean SMFCs context. We collected data from employees in SMFCs for three months. A total of 126 valid questionnaires were collected, and analyzed the data using partial least squares path modeling. Results - The reliable and valid measurement model feed into testing the structural model. Our findings suggest that innovative organizational culture and organizational autonomy positively affect employee commitment. Particularly, organizational autonomy has a greater effect than innovative culture on employee commitment. However, the relationship between administrative innovation and employee commitment is not significant. We also find that employee commitment positively affects both employee creativity and satisfaction. Conclusions - Our contribution to the existing franchising business and management literature is twofold. First, the conceptual model includes three antecedents in the organizational entrepreneurship dimension to organizational commitment. Second, we conceptualize organizational commitment as employee commitment, and validate its impact on employee creativity and job satisfaction at an individual performance level. Overall, this article suggests that it is critically important for the Korean SMFCs to develop corporate entrepreneurship in order to facilitate employees' positive attitudes toward their organizations.

• 월간양계
• /
• 제44권5호
• /
• pp.112-115
• /
• 2012

본회에서 시행하고 있는'국산닭고기인증제'는 소비자의 선택의 권리를 총족시키고 소비자와 판매자, 생산자를 보호하기 위한 제도로 정부, 학계, 소비자단체, 생산자 등 전문위원들로 구성되어 있으며, 본 위원회가 제공하는 인증마크는 높은 공정성과 신뢰성을 확보하고 있다. 현재 국내에는 14개 업체가 국산닭고기인증을 획득하였다. 본고는 국산닭고기인증을 획득한 업체중 (주)GN푸드(대표 홍경호)를 찾아 국산닭고기인증제의 의미와 치킨프랜차이즈 업계의 흐름 및 발전방안을 들어보았다.