• Title/Summary/Keyword: 프랜차이즈 성과

Search Result 231, Processing Time 0.025 seconds

Development of Web based Point of Sales System (웹 브라우저 기반 매장관리 시스템 구현)

  • Kim, Dohun;Yang, Kiyeop;Lee, Joohyun;Jung, Jinwoong;Choo, Hyeonseung
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2018.10a
    • /
    • pp.331-332
    • /
    • 2018
  • 최근 디지털 금융 기술의 발전에 따라 모바일 간편 결제가 보편화 되고 있다. 이러한 시대에 발맞추어 외식업체, 또는 대형 식품 프랜차이즈 기업들은 자체 모바일 결제 시스템을 도입하는 추세이다. 하지만 소규모 자영업자들은 기존 시스템과의 호환 및 비용 문제 등으로 새로운 시스템을 도입하기가 어려운 실정이다. 스마트 POS(Point of sales)를 표방하여 소규모 사업자를 대상으로 시장에 나온 몇 가지 제품이 있지만, 이 제품들은 별도의 애플리케이션을 매장과 고객의 모바일 기기에 설치해야 하므로 접근성이 떨어지는 단점이 있다. 이에 본 논문에서는 별도의 설치를 하지 않아도 이용이 가능한 Web 기반의 POS 시스템을 제안한다. 이 시스템으로 매장은 효율적인 매출 및 관리뿐만 아니라 고객과의 Interaction 또한 증가시킬 수 있다.

대한한약신문-제121호

  • 대한한약협회
    • 대한한약신문
    • /
    • s.121
    • /
    • pp.1-8
    • /
    • 2007
  • 국세청, 7월부터 현금거래 신고.확인제 시행/수입한약재 정밀검사품목 90품목 추가/제63차 한약수급조절위원회 회의/서울약령시 한의약문화축제 성황리 폐막/'녹용없는 녹용탕' 유명 프랜차이즈 한의원 '눈속임'/'한약재 포제품' 제법.규격 표준화 추진/세명대, '한방바이오산업 임상지원센터' 설치사업 확정/안궁우황환 사건 관련 한조약 VS 한의협 주장 엇갈려/국내 우수한약제품 해외시장 진출 본격화/"맥문동.시호.황금.백수오 개방 유예"/희귀난치성질환 정보 이용 접근 더 쉬워져/커피, 간암 예방 효과 있어 하루 2잔 이상, 간암 위험 43% 감소/고려 홍삼 중국 진출 '청신호'/아토피 피부염 한약치료 임상시험자 모집/한의약 R&D투자, 과기 전체의 0.13%/생약협 '함양 하고초 마을 약초기행' 실시/중국, 중의약 규범 국제표준화 추진/동의의료원, 양한방협진 강화/'양.한방 협진의 미래 지향적 접근' 세미나/비증 이야기/명칭이 비슷하여 감별하기 어려운 한약재/지부탐방-지부장에게 듣는다/우리 약초를 찾아서-황기

  • PDF

A Study on Recognition, Effect, Performance Research and Policy Support Model for Korean Small Businessman's Systematization (한국 소상공인의 조직화 정책모델 개발을 위한 자영업 사업자들의 조직인지, 조직효과, 경영성과 상호관계에 관한 실증적 연구 : 군집분석을 이용한 접근)

  • Suh, Geun-Ha;Lee, Kwang-No;Yoon, Sung-Wook
    • Proceedings of the KAIS Fall Conference
    • /
    • 2010.11b
    • /
    • pp.651-654
    • /
    • 2010
  • 본 연구는 국내사업체 수에서 87.9% 이상을 차지하고 있는 소상공인들의 창업과 경영애로 분야에서 가장 시너지효과가 크다고 보여지는 소상공인 조직화부분에 대하여 실증적 연구를 실시하였다. 본연구은 소상공인 조직화를 위하여 소상공인 조직화를 프랜차이즈, 공동브랜드, 업종별 협회, 시 군 구에 등록된 상인회로 구분하였다. 소상공인들의 내적인 면에서 경영전략 선정에 있어서 어떠한 가치관을 가지는 지에 대하여 국내 최초로 군집분석에 의한 실증적인 분석을 시도하였다. 연구결과 소상공인의 인구통계적인 유형에서 성별, 학력, 연령, 업종별로 유의한 조직화 인지와 조직화 효과 그리고 최종적인 경영성과에 차이가 있음을 밝혀냈다. 또한 소상공인들이 경영전략 가치관에 대하여 군집분석을 실시한 결과 가격경쟁지향과 마케팅경쟁지향, 무개념 경영등 3가지 유형의 프로파일을 도출할 수 있었다. 이러한 소상공인 조직화에 대한 프로파일 도출과 조직화 인식도에 따른 경영 성공과 실패의 상호관계에 대한 연구 결과가 의미하는 바는, 향후 정부에서는 소상공인에 대하여 시설 개선과 현대화 사업 추진 못지않게 조직화 개발과 같은 조직관리에 대한 경영현대화 사업에 더욱 많은 노력을 경주하여야 하는 필요성을 밝혀 주었다.

  • PDF

The Effect of the Quality of Education Service on the Performance of Education Service through Relationship Commitment in Franchise Beauty Academy: Moderating Effect of Trust Level (프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과)

  • Kim, Chang-Bong;Kim, Hee-Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.3
    • /
    • pp.193-211
    • /
    • 2021
  • Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

Improvement in the Future of the Dental Internet Homepage (치과 인터넷 홈페이지의 개선 방안)

  • Kim, Bit-Na
    • Journal of dental hygiene science
    • /
    • v.3 no.2
    • /
    • pp.77-82
    • /
    • 2003
  • The purpose of this study was to examine the characteristics of dental homepages in korea to discuss how they could be improved better. The findings of this study could be described as below : First, dental homepage should include differentiated, specialized content and features. Second, the use of three-dimensional image or multimedia would contribute to increasing people's understanding of dental treatment or general dental information and elevating the effectiveness of dental publicity activities. Third, the want ad and order system used by the business sector or hospital would serve to multiply the management efficiency of dental institutions. Fourth, dental hospitals and clinics that belong to the same network or franchise need to make publicity banner for feasible mutual link, and the use of the same homepage design or common logo would be effective for better image and publicity activities. Fifth, it would be convenient to add the map search function or inquiry system. Seventh, if multiple types of services, such as entertainment or game, are prepared, it would be possible for dental institutions to project a better image and to induce visitors to hit the sites again.

  • PDF

A Study on the Application of Success Factors According to the Growth Stage of Convenience Store Startup (편의점 창업 성장단계에 따른 성공요인 적용 방안에 관한 연구)

  • Kwon, Yong Seog
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.15 no.5
    • /
    • pp.261-276
    • /
    • 2020
  • This study seeks to find an effective support plan through the success factors recognized in the early stages of startup and those recognized after success by grasping the success factors of successful small business entrepreneurs at each stage from the pre-start stage to the growth stage. To this end, a qualitative study through interviews was conducted with successful convenience store franchisees to derive success factors from the start-up preparation stage to the early stage and growth stage. The success factors of starting a small business were studied in consideration of the characteristics of franchise convenience store startups using the ERI model and the ERIS model applied in the study on the performance of startups. The success factors were studied using the multisite service firm life cycle of Sasser et al.(1978) reflecting the results. As a result of the study, the key factors of successful franchisees were the selection of the location of the first store, the selection of strategic additional stores, and the successful renewal of the contract. Depending on the characteristics of the founder, the enterprising franchisees took an active attitude in selecting strategic locations for additional stores and defending the commercial district, while the relatively conservative franchisees showed an active attitude toward store operation and renewal from a management perspective. In particular, the entrepreneur's mind is important in the preparation stage, and the importance of the entrepreneur's management strategy was discovered in the entire business cycle. Based on the results of this study, this study specifically sought out a start-up plan to effectively apply it to the future growth stage.

Impacts of Perceived Innovativeness of Convenience Store on Consumer Brand Engagement and Store Loyalty (편의점의 혁신성이 인지적 인게지먼트와 정서적 인게이지먼트, 그리고 점포충성도에 미치는 영향)

  • LEE, Young-Eun;LEE, Yong-Ki
    • The Korean Journal of Franchise Management
    • /
    • v.13 no.1
    • /
    • pp.35-46
    • /
    • 2022
  • Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

A Study of Activation Approaches by the on the Analysis Problems and Success Cases of Traditional Markets (재래시장의 문제점과 사례 분석을 통한 활성화 방안)

  • Lee, Jae-Han;Kim, Kyu-Won;Yu, Jong-Pil
    • The Korean Journal of Franchise Management
    • /
    • v.1 no.1
    • /
    • pp.19-42
    • /
    • 2010
  • Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

A Study on the Problem and Improvement of Distribution Structure of Farm Product in Korea (우리나라 농산물 유통구조의 문제점과 개선에 관한 연구)

  • Chol, Soo-Hwan;Kim, Joong-Won;Kim, Kyung-Rok;Lee, Young-Suk
    • The Korean Journal of Franchise Management
    • /
    • v.2 no.2
    • /
    • pp.70-83
    • /
    • 2011
  • The number of agricultural products due to open in response to international competitiveness of the farming press and the need for structural adjustment in agriculture and in agricultural crops receive a fair market price, fair trade, such as improving efficiency sidaejeo appropriate response to the request of the government must have. For this purpose, compared to the communist bojaphan agricultural water efficiently changing the structure of the distribution, agricultural products originating from the acquisition phase choice of shipping a stable product supply and plans to expand production system to induce a smooth supply of agricultural products, expand processing capacity and sales control should be. Also, in the distribution process by eliminating various immoral conduct commerce retail establishment and enforcement of policies for efficient and accurate distribution statistics, information is needed. The ultimate goal of agricultural restructuring and ensure fair price for producers sangpuui and improvement of production facilities for maximizing and affordable for consumers, according to your preferences to receive the best offer will be Foo. Therefore, management increases the efficiency of just distribution costs, or margins, lowering the improvement is not practical to restructure the distribution structure of costs for the best product and must supply the next country of agricultural products, strengthen the consumer's purchase desire to meet will be.

Evaluation of Supply Chain Performance Affected by Waste Level and External Risk (낭비수준과 외부위험에 영향을 받는 공급망 성과 평가)

  • Choi, Jong-Mun;Kim, Chae-Bogk
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
    • /
    • v.6 no.6
    • /
    • pp.395-402
    • /
    • 2016
  • Recently, firms confront to rapid environmental changes due to scientific development and demand change. Firms are trying to improve supply chain capability to react these environmental changes. Being in these improvement processes, it is important to collaborate with other partners in the supply chain. Firms have tried to outsource their in-house activity to other partners and have eliminated wasteful factors in their process and the supply chain is getting leaner. This study investigates the effect of waste factor degree on supply chain performance under external risks. Test results in this paper show that waste level has negative relationship with supply chain performance. The effect of waste level on the supply chain performance is influenced by external risk. As waste level increases, risk has moderating effect between waste level and supply chain performance. That means it is important to focus on utilization, productivity or integration properly for managing the external risk in order to improve the supply chain performance.