• Culinary science and hospitality research
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• v.16 no.3
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• pp.174-187
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• 2010

The purpose of this study was to examine the effect of franchisor's training on franchisee's trust and relationship satisfaction. In addition, it investigated the difference in the perception of franchisor's training system by the duration of the franchise contract and the frequency of franchisor's visiting. In order to carry out the empirical study, a questionnaire was distributed to franchisees from July 26 to September 1, 2009, and a total of 255 copies were returned and used for analysis. In analyzing the data, three factors of the franchisor's training were obtained: pre-training, franchisor training, and supervisor training. These three factors had a significant effect on franchisee's trust and satisfaction with the relationship. Also, There was significant differences among franchisor's training by duration of the franchise contract. The findings of the study suggested useful implications in the related industries.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.390-398
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• 2009

This study researches on the two types. First, Researched into important perception, relationship maintenance perception, relationship improvement, relationship recognition between franchisor and franchisee, Seconds, Researched into correlation between franchisor and franchisee at function achievement and relationship maintenance, conflict resolve and relationship maintenance, function achievement and compare with competitor. If franchisor with to experience the benefits of a strong franchise partnership, they must be willing to work on behalf of the partnership, perform roles that may extend beyond their traditional boundaries, and resolve their disagreement to the benefit of the partnership rather than to their own benefit. Strong partnerships require sacrifices on the part of both the franchisees and franchisors. However, These sacrifices have substantial payoffs in terms of franchisor performance as well as the performance of the relationship as a whole.