• 한국의류학회지
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• 제38권2호
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• pp.161-174
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• 2014

This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

• 복식
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• 제63권5호
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• pp.61-71
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• 2013

As an emerging e-retail model, private shopping malls are transforming the traditional retail systems. These malls are expanding in Europe and the United States and have recently arrived in Korea. This study investigates the relationships among the usefulness of SNS(Social Networking Sites), shopping values, and purchase intentions for fashion products in private shopping malls. The analysis was based on a survey of consumers, aged between 20 and 39, who recently purchased fashion products from a private shopping mall. Two hundred samples were used in the final analysis. The study employed descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation modeling. The relationships among usefulness of SNS, shopping values, and purchase intentions was verified through structural equation modeling. More specifically, the usefulness of SNS significantly influenced the utilitarian shopping values as well as purchase intention of fashion products. Utilitarian shopping values, in turn, significantly influenced hedonic shopping values and purchase intention. Further, hedonic shopping values had a significant effect on purchase intention.

• 한국의류학회지
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• 제36권11호
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• pp.1148-1161
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• 2012

This study investigates the effect of site characteristics in fashion social commerce and SNS subjective norms on the attitude of consumers towards social commerce and their purchase intentions for fashion products. In addition, this study tests consumer responses through a comparison of a group purchase mall versus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fashion products through social commerce over the last month. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation modeling analysis were conducted. The results are as follows. Product value, convenience and SNS subjective norms without trust significantly influenced the consumer attitude towards social commerce, and the attitude of consumers positively influenced the purchase intentions of fashion products. In the group purchase mall, only convenience affected the attitude of consumers; in the private mall, product value, convenience and SNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm positively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer product value and create a simple and convenient design to raise the purchase intentions of fashion products; in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to implement different marketing strategies according to social commerce type.

• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.475-483
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• 2018

대부분의 물류시스템은 물류정보와 물류흐름의 불일치로 인한 실세계 문제로 운송물류 추적성에 어려움을 경험한다. 이의 해결 방안으로 쇼핑몰을 이용한 주문 상품의 운송에 참여하는 공급체인 기업에 대한 사례연구를 통해서 물류와 정보 흐름의 일치를 통한 주문 상품의 추적성을 확보할 수 있는 운송 물류 추적 모델을 도출하였다. 문헌연구를 통해서 운송 물류 추적 모델에 가장 적합한 참조 모델로 허가형 퍼블릭 블록체인 모델을 선정하였고 운송 물류 추적 모델의 실용성 검증을 위한 비교 분석과 평가를 위해서 중앙집중형 모델과 블록체인 모델을 사용하였다. 본 논문에서 제안하고 있는 운송 물류 추적 모델은 실세계의 물류시스템과 통합되어 운송 물류의 추적을 통해서 운송 정보와의 불일치를 탐지하는데 사용될 수 있고 기업 이미지 제고를 위한 마케팅 도구로 활용될 수 있다.