• Asia Marketing Journal
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• v.13 no.3
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• pp.233-248
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• 2011

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

• Journal of Food Hygiene and Safety
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• v.38 no.5
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• pp.319-331
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• 2023

Aminoglycoside antibiotics, also known as aminoglycosides (AGs), are veterinary drugs effective against a wide range of gram-negative and gram-positive bacteria. Owing to their recent use in cultured meats, it has become essential to establish an analytical method for safety management. AGs are highly polar compounds, and ion-pair reagents (IPRs) are used to ensure component separation. Owing to the high possibility of potential mechanical problems resulting from IPR addition to the mobile phase, an analytical method in which IPRs are added directly to the vial was explored. In this study, methods for analyzing 10 AGs via liquid chromatography-tandem mass spectrometry (LC-MS/MS) with the addition of two IPRs were validated for selectivity, detection limit, quantitation limit, recovery, and precision. The detection limit was 0.0001-0.0038 mg/kg, the quantification limit was 0.004-0.011 mg/kg, and the linearity (R²) within the concentration range of 0.01-0.5 mg/kg was over 0.99. Recovery and precision (expressed as relative standard deviation) evaluated in the two matrices (beef and cell culture media) ranged from 70.7% to 120.6% and 0.2% to 24.7%, respectively. The validated AG analytical method was then applied to 15 meats prepared from chicken, beef, and pork, and 6 culture media and additives used in cultured meat. No AGs were detected in any of the 15 meats distributed in Korea; however, streptomycin and dihydrostreptomycin were detected at levels ranging from 695.85 to 1152.71 mg/kg and 6.35 to 11.11 mg/kg, respectively, in the culture media additives. The LC-MS/MS method coupled with direct addition of IPRs to the vial can provide useful basic data for AG analysis and safety evaluation of meats as well as culture media and additives for cultured meats.

• The Science & Technology
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• v.28 no.5 s.312
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• pp.66-67
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• 1995

무공해ㆍ 무농약을 내걸고 81년 창업한 풀무원식품은 콩나물ㆍ 두부 등 전통식품의 위생적이고 과학적인 포장으로 현대화 국제화에 앞장서고 있다. 15년간 1백20여종의 전통식품을 개발한 풀무원은 국내의 바른 먹거리 문화를 토착시켜 2천년대 매출1조원을 달성한다는 야심찬 포부를 펼치고 있다.

• 프린팅코리아
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• s.9
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• pp.62-65
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• 2003

'풀무원'이라는 기업은 대한민국 국민이라면 모르는 사람이 거의 없을 것이다. 그러나 풀무원농장 원경선 원장(90세)이 첫 사업으로 인쇄업을 시작해 성공했다는 사실을 아는 사람은 그리 많지 않다. 원경선 원장은 농부나 목사, 환경 및 반전 운동가로서 잘 알려져 있으나 예전에는 사업가로서도 성공했을 뿐만 아니라 첫 사업인 인쇄업을 중국 북경에서 시작해 성공한 사업가로서의 경력도 지니고 있다.

• Monthly Duck's Village
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• s.167
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• pp.90-91
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• 2017

올해 11년째를 맞는 '풀무원 베스트 파트너스데이' 행사가 열렸다. 이 행사는 협력기업에 감사와 격려의 마음을 전하고 사업방향과 비전을 공유하며 상생협력의 의지를 다지는 자리다. 다영푸드는 '신제품공헌상'을 수상했다. 신제품공헌상은 풀무원에서 출시한 신제품 중 가장 매출성장률이 높은 동시에 호평을 받은 제품에 수여하는 상이다.

• Food Science and Industry
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• v.53 no.4
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• pp.374-381
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• 2020

As Korea became the aged society, people pay more attention to their health and disease prevention. For a better and healthy aging, it is even more important for active seniors to manage their health. The development of functional ingredients targeted for active seniors, which may improve cardiovascular and menopausal women's health, and their certification as individually recognized functional materials could serve as a new growth engine for the functional foods industry as well as contribute to the improvement of public health.

• Food Science and Industry
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• v.55 no.1
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• pp.95-104
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• 2022

Climate change due to global warming is affecting the global environment. The fishery industry is highly dependent on the natural environment, so the fishery industry is increasingly volatile due to the rapidly changing climate change. At the same time, consumers' anxiety due to marine pollution such as microplastics, radioactivity, and heavy metals are increasing. Accordingly, cell-based seafood are being proposed as an alternative for the sustainable use of seafood resources. Cell-based seafood manufactured through a process of differentiation and proliferation using cells isolated from actual seafood and cell, scaffold, media, and bioreactor technologies are organically connected to each other. This review summarizes the latest research status of cell-based seafood. Based on this, suggests a development direction for cell-based seafood to properly settle in the future market.

• 축산식품과학과 산업
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• v.12 no.1
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• pp.73-81
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• 2023

• The monthly packaging world
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• s.297
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• pp.102-110
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• 2018

한국환경포장진흥원(원장 전명화)이 친환경 포장기술 및 녹색 포장디자인 개발을 촉진하기 위해 매년 개최하고 있는 제7회 그린패키징 공모전 시상식을 지난해 12월 12일 쉐라톤서울팔래스호텔에서 개최했다. 친환경 포장을 통한 자원 절약과 녹색성장, 녹색소비 생활에 기여하는 것을 목적으로 하는 그린패키징 공모전은 올해 일반 부분 13개 기업에서 15점, 학생 부문 15개교에서108점등 총 113점의 작품이 출품됐다. 일반부문에서는 대상인 환경부 장관상은 (주)풀무원과 CJ제일제당이 수상했고, 최우수상인 한국환경포장진흥원 이사장상은 현진제업과 LG전자가 수상했다. 우수상인 한국환경포장진흥원 원장상은 LG생활건강과 티레모, 특선은(주)피부다움, 휴면IDB, (주)풀무원 등이 수상했다. 학생부문에서는 강원대학교 이재성 학생이 대상을 수상하는 등 총 18점 작품이 수상을 했다. 다음에 제7회 그린패키징 공모전의 수상작들을 살펴본다.

• Journal of Food Hygiene and Safety
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• v.39 no.1
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• pp.26-34
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• 2024

In this study, the food service management levels of cafeterias in childcare facilities were investigated based on the number of meal recipients and the working status of the kitchen staff. The study included 199 childcare facilities nationwide that received food supplies from the food ingredients distribution company, Pulmuone Foodmerce, from 2021 to 2022. The assessment was conducted using 61 inspection items. The analysis revealed that, as the number of meal recipients and kitchen staff members decreased, the documentation of inspection results was less likely to be conducted (P<0.05). Facilities with fewer meal recipients showed less adequate health status checks for kitchen staff, and those with fewer kitchen staff showed insufficient compliance with hygienic clothing (P<0.05). Additionally, facilities with fewer meal recipients showed a higher frequency of lapses in checking the expiration dates of stored ingredients (P<0.05), requiring increased management attention. They also exhibited the absence of internal temperature measurement records during heating processes (P<0.05). Furthermore, facilities with fewer meal recipients demonstrated inadequate maintenance of kitchen facilities (P<0.05). Significantly higher adenosine triphosphate (ATP) levels were detected on the hands and cutting boards of the kitchen staff in facilities with fewer meal recipients and fewer kitchen staff (P>0.05). Overall, facilities with fewer meal recipients exhibited insufficient infrastructure management for kitchen operations and inadequate hygiene management. These results are expected to provide foundational data for the selection of national support programs for childcare facilities in the future.