• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.503-515
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• 2016

The branded contents include various advertisements showing brand storytelling. A new mobile application service market for food delivery uses branded contents to become familiar with consumer in the beginning and built unique brand image in comparison with a rival company in the time of elaboration. This study analyzed the narrative type and structure of brand storytelling in branded contents of the three representative applications, 'Baedal Tong', 'The ethnic of Baedal', and 'Yogiyo'. Still a few study has researched the narrative type and structure of brand storytelling though different effects as narrative type. This paper divided four types of brand storytelling as the roll of brand through typology of Northrop Frye, romance, comedy, tragedy, and irony & satire. And it analyzed the narrative type and structure of branded contents of the three applications using these types and researched strategy in each time. The various narrative types beyond classical romance type are effective for brand positioning though market enter moment. This study will be helpful for the research about narrative strategy of branded contents.

• Journal of Korea Water Resources Association
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• v.31 no.2
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• pp.209-219
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• 1998

Sea water volume intruded from the lock gated was compted by a one-dimensional numerical model and the extent of diffusion of sea water was evaluated for that. The volume of intruded sea water, in the exchange processes of salt and fresh waters, was computed by the conceptual model considering the tidal level, volume of chamber, volume of canal, and operation period only, It was divided into some cases according to whether ships enter or leave the canal and whether the level of tide is lower or higher than that of water level in canal. The model, developed in this work, assumed that intruded sea water is well mixed in the canal; and complete is the exchange of waters between sea and canal. The simulation case was divided into two categories according to whether the water was added from the Han River or not.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.271-271
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• 2011

최근의 유출해석은 지리정보체계(GIS, Geographic Information System) 및 지형자료(DEM, Digital Elevation Model 등) 구축의 발달로 대부분 격자 기반의 분포형 강우-유출 모형을 통해 이루어지고 있으며, Rodriguez-Iturbe and Valdes (1979)에 의해 소개된 통계물리학적 접근방법인 지형학적 순간단위도(GIUH)모형 역시 DEM을 기반으로 한 연구가 꾸준히 진행되어 온 실정이다(Maidment, 1993; D'odorico and Rigon, 2003; Di Lazzaro, 2010). 이러한 격자 기반 모형들은 대부분 8방향 최급경사에 기초한 흐름방향도를 기반으로 물의 유동을 표현한다. 8방향법에 의해 결정된 흐름방향도를 이용할 경우 각 격자 중심에서 유역출구 까지의 배수로경로길이를 비교적 쉽고, 빠르게 계산할 수 있다는 장점을 가지나, 공간해상도(격자 규모)에 따라 상이한 결과를 나타내는 것을 예상할 수 있다. 따라서 본 연구에서는 DEM의 공간해상도에 따른 배수경로길이의 통계적 변화양상을 살펴보고, 이로부터 실제 수문사상의 통계적 특성과 Di Lazzaro(2010)의 특성유속산정 공식을 이용해 지표면과 하천의 특성유속을 산정하였다. 산정된 특성유속들을 D'odorico and Rigon(2003)이 제시한 값과 비교함으로써 격자 기반의 GIUH 모형의 적용에 있어서 적정 공간해상도를 찾고자 하였다. 대상유역으로는 국제수문개발계획(IHP, International Hydrological Project)의 금강수계 보청천 유역 중 이평수위국을 출구로하는 소유역을 선정하였으며, DEM의 공간해상도는 수치지형도의 축척을 고려하여 1: 5,000의 경우 5, 10, 15, 20m를, 1: 25,000의 경우 20, 30, 50, 100, 150, 200m로 결정하였다. 분석 결과 격자 형태 GIUH의 특성유속을 산정을 위한 적정 공간해상도는 1:5,000의 경우 5m를, 1:25,000의 경우에는 20～50m의 범위를 적용하는 것이 타당할 것으로 판단된다.

• The KIPS Transactions:PartD
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• v.18D no.6
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• pp.493-500
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• 2011

The trends of technical terms express the changes of particular subjects in a specific research field over time. However, the amount of academic literature and patent data is too large to be analyzed by human resources. In this paper, we propose a method that can detect and analyze the trends of terms by modeling the life cycle of the terms. The proposed method is composed of the following steps. First, the technical terms are extracted from academic literature data, and the TDVs(Term Dominance Values) of terms are computed on a periodic basis. Based on the TDVs, the life cycles of terms are modeled, and technical terms with similar temporal patterns of the life cycles are classified into the same trends class. The experiments shown in this paper is performed by exploiting the NDSL academic literature data maintained by KISTI.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.32 no.4
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• pp.436-442
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• 1987

The variations of the anther and pistil length of some rice cultivars at the different planting density and fertility levels were tested and their inheritance mode was studied. The anther length of a spikelet on a secondary panicle branch was longer than the one of a spikelet on a primary panicle branch. In the cultivar Z97B, both the anther and the pistil length were increased slightly along the increased plant-ing spacings, But, in the cultivar IR43 no general tendency was observed. The fertilizer levels applied n the field did not affect both the anther and pistil length of a given cultivar. In a cross of IR56/IR8, the anther length showed continuous variation with longer anther being recessive in the F2 population. While, the pistil length showed a continuous variation with longer pistil being over-dominance. In all of the crosses which IR56 involved, the general and specific combining abilities were high for both the anther and pistil length. The broad sense heritability for anther length was 0.46, and for pistil length was 0.88. The correlation coefficients of anther length and pistil length were 0.33 for phenotypic and 0.44 for geno-typic.

• Archives of design research
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• v.15 no.1
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• pp.15-26
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• 2002

Contemporary visual art is characterized by a systematic study of the irrational. This trend was largely a reaction to the rationality of Modernism, which felt out of fair in the post-industrial society. This new trend against Modernism is represented by Deconstructivism. However, the appeal of irrationality has a deeper root. In this article, we examine the historical roots0 of this interest in the irrational. In doing so, we focus tour attention on the effect of Freud's theory of the subconscious on the growth of Surrealism in modern art. In particular, we explore how this same tendency is reflected in modern. floral art & design. By doing so, we are able to relate the developments in floral art & design with the developments in other areas of modern art. Finally, we show that it is possible for floral art & design to be in the vanguard of contemporary art because of its unique characteristics.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.5 no.1
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• pp.3-11
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• 1994

Childhood depression was not officially accepted as a separate diagnosis until 20-25years ago. Although DSM-III R criteria gave us a starting point and are gaining acceptances as a useful tool for diagnosing childhood depression recently, many professionals feel that additional modifications are needed to better reflect the developmental aspects of children. And because children are relatively poor in expressing their moods or feelings due to weak reality sence and/or cognitive and linguistic limitations, the author too carefully suggest that developmental perspectives of children should be considered in diagnosing childhood depression. Little is known about the extent to which childhood depression precedes adult depression and persists into adult life and about the impact of it on the personality formation. Some evidences that childhood depressive symtoms can be quite enduring make it important to make an early diagnosis and treatment.

• Proceedings of the Korea Concrete Institute Conference
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• 2008.04a
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• pp.13-16
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• 2008

In a tension-controlled section, all steel tension reinforcement is assumed to yield at ultimate when using the strength design method to calculate the nominal flexural strength of members with steel reinforcement arranged in multiple layers. Therefore, the tension force is assumed to act at the centroid of the reinforcement with a magnitude equal to the area of tension reinforcement times the yield strength of steel. Because FRP materials have no plastic region, the stress in each reinforcement layer will vary depending on its distance from the neutral axis. Similarly, if different types of FRP bars are used to reinforce the same member, the stress level in each bar type will vary, and the member will show different behavior from our expectation. In this study, six high-strength concrete beam specimens reinforced with conventional steels, CFRP bars, and GFRP bars as flexural reinforcements were constructed and tested. The members reinforced with hybrid reinforcements showed higher stiffness, smaller crack width, and better ductility than the members reinforced with single type of FRP bars.

• Information and Communications Magazine
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• v.15 no.9
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• pp.97-106
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• 1998

It is crucial to predict the variabilities of the near-earth space environment associated with the solar activity, which cause enormous socio-economic impacts on mankind. The geomagnetic storm prediction scheme adopted in this study is designed to predict such variabilities in terms of the geomagnetic indices, AE and Dst, the cross-polar cap potential difference, the energy dissipation rate over the polar ionosphere and associated temperature increase in the thermosphere. The prediction code consists of two parts; prediction of the solar wind and interplanetary magnetic field based upon actual flare observations and estimation of various electrodynamic quantities mentioned above from the solar wind-magnetosphere coupling function 'epsilon' which is derivable through the predicted solar wind parameters. As a test run, the magnetic storm that occurred in early November, 1993, is simulated and the results are compared with the solar wind and the interplanetary magnetic field measured by the Japanese satellite, Geotail, and the geomagnetic indices obtained from ground magnetic observatories. Although numerous aspects of the code are to be further improved, the comparison between the simulated results and the actual measurements encourages us to use this prediction scheme as the first appoximation in forecasting the disturbances of the near-earth space environment associated with solar flares.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.550-563
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• 2005

These days, photoshop and illustrator program can make a fashion illustration express easily and speedily, And they can also express a feeling and sensitivity of fashion illustrator by a tool and effect more than a manual work's media. The purpose of this study was to analyze a visual expression and characteristics in fashion illustration using 2D graphics. The method of this study was to analyze the fashion illustration books using 2D graphics. The visual expressions in fashion illustration using 2D graphics were as follows: Fashion illustration was based on a sketch or photography, and used a composition, drawing, mapping, painting, and manual work's re-touching. Characteristics of visual expression were as follows: First, a image composition was showed discontinuity and heterogeneity of image, new context and composition, and allowance of reality. Second, image transform was showed image overlap, body transformation by image recomposition, and deformed transformation by vector drawing. Third, hyper-real was showed precise touching, mechanical and neutral image, omission of background and focus of an object's characteristic and information. Fourth, following a realistic expression was showed simplified color, shading, dominant view point of fashion illustrator by omission, and daily lift style. Fifth, following a pictorial expression was showed non-fixed and irregular line, natural painting, and drawing and painting by conventional pictorial media. In conclusion, a photoshop and illustrator in 2D graphics will serve as a new media far fashion illustration with a manual work. And they will not only intensify a capacity as a commercial role of fashion illustration but also present a positive motive for students learning a fashion illustration.