• Knowledge Management Research
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• v.22 no.4
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• pp.135-155
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• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.239-267
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• 2022

In this study, the adolescents' perception of the Information Search Process(ISP); their anxiety and the need for intervention during the process were investigated based on Kuhlthau's ISP model, and the relationship among the factors was analyzed with structural equations. In addition, the effectiveness of scaffolding strategy to the experimental group during the class was verified. The main findings are as follows. First, as a result of exploring the anxiety felt by learners and the need for intervention in the information search process, it was found that the presentation stage had a significant effect on the anxiety, and the collection, presentation, and assessment stages had significant effects on the need for intervention. Second, as a result of controlling each variable to investigate the anxiety felt by learners and necessity of intervention in the information search process, it was confirmed that among the demographic variables, the difference between the first graders and the second ones was significant; and the difference in the metropolitan area was more significant than that in the Gangwon province. Third, as a result of paired t-test and covariance analysis on the control group and the experimental group, it was confirmed that the anxiety and need for intervention of the experimental group were statistically significantly reduced. The significance of this study lies in the point that it presents a practical basis for applying scaffolding strategies appropriate to information search process in the field of education.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.115-123
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• 1999

산업계 전반에 걸친 오랜 정보시스템 운용의 결과로 대용량의 데이타들이 축적되고 있다. 이러한 데이타로부터 유용한 지식을 추출하기 위해 여러 가지 데이타 마이닝 기법들이 연구되어왔다. 특히 데이타 웨어하우스의 등장은 이러한 데이타 마이닝에 있어 필요한 데이타 제공 환경을 제공해 주고 있다. 그러나 전문가의 적절한 판단과 해석을 거치지 않은 데이타 마이닝의 결과는 당연한 사실이거나, 사실과 다른 가짜이거나 또는 관련성이 없는(trivial, spurious and irrelevant) 내용만 무수히 쏟아낼 수 있다. 그러므로 데이타 마이닝의 결과가 비록 통계적 유의성을 가진다 하더라고 그 정당성과 유용성에 대한 검증과정과 방법론의 정립이 필요하다. 데이타 마이닝의 가장 어려운 점은 귀납적 오류를 없애기 위해 사람이 직접 그 결과를 해석하고 판단하며 아울러 새로운 탐색 방향을 제시해야 한다는 것이다. 본 논문의 목적은 이러한 데이타 마이닝에서 추출된 결과를 검증하고 아울러 새로운 지식 탐색 방향을 제시하는 방법론을 정립하는데 있다. 본 논문에서는 데이타 마이닝 기법 중 연관규칙탐사로 얻어진 결과를 설명가능성 여부의 판단을 통해 검증하는 기법을 제안하며, 이를 통해 얻어진 검증된 지식을 토대로 일반화를 통한 새로운 가설을 생성하여 데이타 웨어하우스로부터 연관규칙을 검증하는 일련의 아키텍쳐(architecture)를 제시하고자 한다. 먼저 데이타 마이닝 결과에 대한 설명의 필요성을 제시하고, 데이타 웨어하우스와 데이타 마이닝 기법들에 대한 간략한 설명과 연관규칙탐사에 대한 정의 및 방법을 보이고, 대상 영역에 대한 데이타 웨어하우스의 스키마를 보였다. 다음으로 도메인 지식(domain knowledge)과 연관규칙탐사를 통해 얻어진 결과를 표현하기 위한 지식표현 방법으로 Relational predicate Logic을 제안하였다. 연관규칙탐사로 얻어진 결과를 설명하기 위한 방법으로는 연관규칙탐사로 얻어진 연관규칙에 대해 Relational Predicate Logic으로 표현된 도메인 지식으로서 설명됨을 보이게 한다. 또한 이러한 설명(explanation)을 토대로 검증된 지식을 일반화하여 새로운 가설을 연역적으로 생성하고 이를 연관규칙탐사론 통해 검증한 후 새로운 지식을 얻는 반복적인 Explanation-based Data Mining Architecture를 제시하였다. 본 연구의 의의로는 데이타 마이닝을 통한 귀납적 지식생성에 있어 귀납적 오류의 발생을 고메인 지식을 통해 설명가능 함을 보임으로 검증하고 아울러 이러한 설명을 통해 연역적으로 새로운 가설지식을 생성시켜 이를 가설검증방식으로 검증함으로써 귀납적 접근과 연역적 접근의 통합 데이타 마이닝 접근을 제시하였다는데 있다.

• Proceedings of the Korea Database Society Conference
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• 1997.10a
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• pp.483-503
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• 1997

One important question that arises when dealing with temporal databases in context of object-oriented systems is the method that associates time with attributes relationship semantics. Results of previous work about attribute versioning, particularity extending flat(First Normal Form: FNF) or nested(Non-First Normal Form: NFNF) relational models. are not applicable to temporal object-oriented databases. This is because object-oriented models provide more powerful constructs than traditional models for structuring complex objects. Therefore, this paper presents an formal approach for incorporating temporal extension to object-oriented databases. Our goal in this paper is to study temporal object-oriented database representation according to generalization, aggregation and association among objects. We define tile concepts of attribute versioning in temporal object-oriented model, and we concentrate on the representation of temporal relationship among objects. Another contribution of this paper is to specify time constraints on relationship semantics and analyze our model based on representation criteria. By means of formalizing tile temporal object oriented model, this paper can not only provide tile robust operating functions that design algebraic operators, but also entrance the reuse of modules.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.209-228
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• 2018

The primary purpose of this study is to analyze the learning activities of "the Reading a Book per Semester" with the goal of finding ways to collaborate with the school library. "the Reading a Book per Semester" is a program that requires students to read during the timetable-designated "Korean" class instead of encouraging students to read outside of class, as has been the case thus far. The program was designed by 3 parts: reading, sharing, and formulating. However, an analysis of 11 Korean textbooks and 22 approaches to the program showed that the model has shifted to . Under this new model, schools could expand each step in the following ways: utilize the school libraries more as the book search space during the selection process; include writing a reading diary in the reading process; and further encourage students to read outside of the classrooms in the formulating step. If these amendments were to be applied, they would strengthen the educational purpose of the school libraries within schools.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.455-462
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• 2022

This study attempted to examine the problems of the expression and format of native advertisements appearing on various platforms and to prepare a plan to regulate them. To this end, in-depth interviews were conducted to those in charge of advertising practice and examined. First, as a problem with the expression and format of native advertisements, it was considered that the congestion and deception of indiscriminate native advertisements appearing on various platforms could bring negative perceptions to consumers. For the second user's interaction, it was considered that customized advertising expressions through targeting by platform should be produced. Third, regarding the regulation of native advertisements, it was suggested that regulatory measures for consumer protection should be prepared and that market autonomy should be left to it. A strategic operation plan for native advertising according to various platforms should be prepared.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.89-102
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• 2020

This study aimed to compare the effects of two emotion regulation strategies, namely, cognitive reappraisal and expressive suppression in female college students. Specifically, the effects of these two emotion regulation strategies were tested and the intrapersonal factors related to the effects of these strategies were explored. The participants included 60 female college students. In Study 1, 40 participants were randomly assigned to each of the two different strategy groups, i.e., a between-subject design was employed. In Study 2, 20 participants were asked to use both strategies to regulate their emotion, i.e., a within-subject design was employed. The results revealed that both emotion regulation strategies effectively reduced negative emotion of emotional stimuli. However, the use of emotion regulation assessed with a questionnaire was not matched to the actual usage of regulation strategies examined with a task. Finally, the use of a suppression strategy was related to the extroversion psychological adaptive variable. Our findings suggest that the subjective assessment of the use of an emotion regulation strategy may not be the same as the actual use of an emotion regulation strategy. Furthermore, we demonstrated that when participants have an option to use both strategies, the cognitive reappraisal is more functional than expression suppression. This concurs with the previous findings on the effects of emotion regulation strategies.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.173-186
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• 2022

The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.

• The Mathematical Education
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• v.62 no.1
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• pp.35-55
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• 2023

The purpose of this study is to examine not only students' cognition in the mathematical error-finding activity of the concept of irrational numbers, but also the students' learning stance regarding the use of errors and a teacher's questioning strategies that lead to changes in the level of mathematical discourse. To this end, error-finding individual activities, group activities, and additional interviews were conducted with 133 middle school students, and students' cognition and the teacher's questioning strategies for changes in students' learning stance and levels of mathematical discourse were analyzed. As a result of the study, students' cognition focuses on the symbolic representation of irrational numbers and the representation of decimal numbers, and they recognize the existence of irrational numbers on a number line, but tend to have difficulty expressing a number line using figures. In addition, the importance of the teacher's leading and exploring questioning strategy was observed to promote changes in students' learning stance and levels of mathematical discourse. This study is valuable in that it specified the method of using errors in mathematics teaching and learning and elaborated the teacher's questioning strategies in finding mathematical errors.

• Journal of Korean Library and Information Science Society
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• v.54 no.3
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• pp.295-320
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• 2023

Jeongseon-gun has the SaBuk Public Library, 17 small libraries, and the Jeongseon Educational Library. In 2023, with the completion of the Jeongseon County Public Library, there is a need to establish innovative library policy strategies that consider balanced development by region. The primary goal of this study was to set the direction for the future of Jeongseon County's public libraries and provide appropriate strategies. To achieve this, an examination of the local situation and characteristics of Jeongseon County was conducted, followed by an analysis of the operational status of the public libraries. Additionally, a satisfaction survey and demand analysis were conducted among the residents of Jeongseon County regarding the libraries, to analyze directions for library improvements. Ultimately, taking into account the local characteristics, library status, and residents' needs, an optimized strategy for the region was presented. As a result of the study, the operational goal to achieve the vision was set as "a life-friendly library that shares the healthy lives of residents of Jeongseon-gun," and emphasized its role as a companion close to daily life for the healthy lives of Jeongseon-gun residents. The four strategic tasks to promote the operational goals were expressed as "a library that grows with local residents," "a library that provides multicultural exchange," "a sustainable future-oriented library," and "a library that cooperates with the local community."