• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.2
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• pp.19-25
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• 2018

A scientific and systematic approach for digitally representing colours is essential for improving image quality. Therefore, there is a need for objectively analysing such approaches. Studies regarding display systems, which can reflect human visual characteristics in the digital media environment, and associated international standards at the forefront, have already caused significant impact. Colour is one of the most important factors employed for evaluating the overall image quality of displays. The proposed study focusses on colour properties which are based on the characteristics of the human peripheral vision area, with the primary objective of reproducing digital colours which can simulate human visual characteristics in the digital media environment. The proposed study aims at identifying digital colour characteristics which can vary according to the level of background lightness and the size of colour stimuli. Based on the evaluation results obtained through psychophysical experiments, a method has been proposed for determining peripheral vision characteristics which vary according to the increasing size of a colour stimulus, thereby digitally reproducing them on displays.

• Archives of design research
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• v.17 no.3
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• pp.27-38
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• 2004

It is important for designers to be supported with their decision-making on colours which is often based on personal distinction rather than logical dialogue that may lead to confusion within communicating with others. To help these problems and to gain productivity, we would like to propose a way to define colour grouping method. In other words, the purpose of this study is to help to improve the communication and productivity within the design and designers. The grouping was based and inspired by from the studies of Kobayashi, Hideaki Chijiawa, Allis Westgate and Martha Gill. The study of grouping is based on the "tones" of each group, as they seem to reflect a designer s sentimentalism of chosen colours the best. Each of these groups will be named Bright , Pastel ,Deep and Neutral The general concept of each groups are: - Bright: high quality of pixels of primary colour - Pastel: primary colour with white - - Deep: Primary colour with gray or black - Neutral: colours that does not include any of above Each of the colour group has been allocated into Si-Hwa Jung's colour charts and colour prism to visualize the relationships between the colour groups. These four groups and the colours included in them will be broken down to smaller groups in order to make colour palette. This would break the barrier and result in using colours in groups as well as crossover coordination. This study would result in new ways of using colurs for designers designers

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.4
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• pp.112-128
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• 2015

To consider an identity about traditional folk village, this study analyzes color characteristic of traditional folk village by targeting Cuandixia folk village in China. For method of study, color is analyzed by KSCA(Korea Standard Color Analysis) program and images of color are drawn by I.R.I. Based on these, four results are came out. First, color distribution of Cuandixia is appeared in YR, R, Y, GY order. Furthermore, there are no affiliation of BG, and B but a lot of affiliation of YR. Second, the whole is made up of color that is applied to mist gray/low chroma in the value and chroma stakes. Especially, high chroma is extracted by only commercial old house, the rest is made up of middle and low chroma color. Third, dark color is the most by KS Color System and dark reddish gray and medium gray are occupied most part. Fourth, the whole atmosphere of village is static and hard, and the image is researched as gentle. Through the research, It applies extracted color palette for plan and preservation of traditional folk village. As using the color that is reflected in national and local distinct characteristic, preserving the color reflected in history and culture of the village, and applying color planning considered harmony with surrounding environment, it is expected that it can help to direct the color involved traditional and cultural meaning.

• The Journal of Bigdata
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• v.3 no.2
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• pp.51-57
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• 2018

The purpose of this study is to find a valid link between color and tourism experience. We analyzed color that extracted by Aerial photo by IRI Image Scale to find color image. As an indicator of the experience of tourism, a review of the Tripadvisor was selected and analyzed through text mining. Results using text mining results and IRI image scales were generally inconsistent. To identify problems with aerial photo, the results of the analysis using the representative photographs provided by the Tripadvisor in the same way were the same as before. This indicate that details are key of tourism than the image of the overall background. This study presents new research directions by combining color analysis studies with text mining.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.364-366
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• 2021

본 논문은 비전 기술을 기반으로 RHS 칼라차트를 이용하여 작물의 색채를 측정하는 특성조사기준에 관한 연구를 수행하였다. 다양한 색상을 가진 작물의 색채를 측정하기 위해 시료 채취 후 표준광원 촬영장치 광원 6500K 환경하에 촬영한 영상을 기반으로 분석 위치를 관심영역 선정 후, k-mean clustering을 활용한 세그먼테이션 방법을 통해 대표 RGB 색상을 획득한다. 획득한 RGB 색상과 RHS 칼라차트의 RGB 색상을 유클리디언 거리를 이용하여 최소화하는 RHS 칼라차트 정보를 추정하였다. 7가지 작물 시료에 대해 작물 형질 분석 전문가들이 측정한 결과와 비교 시 전체 평균 △E 5.013의 오차를 결과로 도출하였다.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.322-326
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• 2006

Though human being has ability to percept a full colored vision, the technology of early photography only can produce black and white images. For cinema filming imagery also captured mono tone with black and white, until developed a color film technology. The desire for presenting color imagery and the technique for producing film and color ink, photography and print utilize color on it with noticeable color impact to viewers. It, however, abusing fun colors image each and every printed and filmed imagery, the freshness of eye catching power diminished now. On contrast, color becomes black and white or partially used for making discrepancy among full colored images. This image detected commercial and music video, and it spread to film. To use those bleached color images is for evoking a nostalgia and a visual differentiation. Especially, it can be provocative images brought to audience with that. such as "Anycall", "Dimchae" for CF, and "Schindler's list," and "Sin city" for movie. It is hard to investigate on the color studies for partially used images. Therefore, this study is to research that through CF and film, base on it, to investigate the application for this image. To collect data from survey, it will be established a basic concept for understanding the partial color applying.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.789-796
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• 2010

The purpose of this study was to test a large screen and rear-projected virtual reality (VR) interface in color choice for environmental design. The study piloted a single three-dimensional model of a bedroom including furniture in different color combinations. Using a mouse with an $8'{\times}6'$ rear-projector screen, participants could move 360 degree motion in each room. The study used 34 college students who viewed and interacted with virtual rooms projected on a large screen, then filled out a survey. This study aimed to understand the interaction between the users and the VR interface through measurable dimensions of the interaction: interest and user perceptions of presence and emotion. Specifically, the study focused on spatial presence, topic involvement, and enjoyment. Findings should inform design researchers how empirical evidence involving environmental effects can be obtained using a VR interface and how users experience the interaction with the interface.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3963-3970
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• 2009

This study proposes a method to evaluate the level of 'soft-hard' of color quantitatively by evaluating the shape with edge sharpness automatically and by evaluating color in the color image scale in a drawing in art therapy using a computer. The dependent variable is the rank for the color experts to rate the level of 'soft-hard'. The mean and standard deviation of Value(V), and Chroma(C), colors, main color, clusters, length of edge, and sharp line rate of edge are considered as the independent variable. The appropriate independent variables to explain the dependent variable are selected through the step wise regression analysis. The inter-rater reliability of two raters is checked and the validity of developed system is verified by the rank correlations coefficient between the ranks of rater's and system's. This system can be used to evaluate of the shape or color in a drawing objectively and quantitatively for art therapy assessment, and to give the useful information to the fashion, textile, interior industry as well as color psychology and art therapy.

• Journal of Service Research and Studies
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• v.12 no.2
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• pp.106-116
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• 2022

As part of the Fire Evacuation Service scenario using mobile applications, this study aims to find the appropriate colors to be used in the interface of the application and to define and apply colors that can positively and reliably affect human unstable psychology in the course of evacuating the room in case of fire. In the situation of fire, proper design and placement of the colored escape guidance interface is important, taking into account the psychology of the occupants. However, literature and previous research have shown that colors used to induce evacuation are not suitable for effective evacuation in case of fire. In this study, the purpose of the study was to provide a color that would provide psychological stability in the event of a evacuation in consideration of the psychological issues of those who are still in need of shelter, and to use it to help induce an efficient evacuation in the event of a disaster. Using the image evaluation method, the form and color of images have been derived through frequency analysis to a number of unspecified people, and the main and secondary colors of images were analyzed through KSCA color analysis. Finally, the final application color was constructed through mutual verification between the results by comparing and analyzing the colors obtained through the image evaluation analysis results and the KSCA color analysis results. The results of the study showed that the green line can help stabilize the human mind through comparative analysis with prior research. Therefore, the main color for guiding calm and calm applications in case of fire escape is proposed in the green line. In this study, the experiment with image evaluation cannot accurately measure the effect of factors on color among complex factors. A subsequent study of this will help quantify images if it allows the subject matter of color and image to be defined to some extent through factor analysis.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.197-210
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• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.