• Title/Summary/Keyword: 표적 서비스

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A Study on the Developing of Big Data Services in Public Library (도서관 빅데이터 서비스 모형 개발에 관한 연구: 공공도서관을 중심으로)

  • Pyo, Soon Hee;Kim, Yun Hyung;Kim, Hye Sun;Kim, Wan Jong
    • Journal of the Korean Society for information Management
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    • v.32 no.2
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    • pp.63-86
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    • 2015
  • Big data refers to dataset whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze. And now it is considered to create the new opportunity in every industry. The purpose of this study is to develop of big data services in public library for improved library services. To this end, analysed the type of library big data and needs of stockholders through the various methods such as deep interview, focus group interview, questionnaire. At first step, we defined the 16 big data service models from interview with librarians, and LIS professions. Second step, it was considered necessity, timeliness, possibility of development. We developed the final two services called on 'Decision Support Services for Public Librarians' and 'Book Recommendation Services for Users.'

A Design of a Web Browser for Interactive Digital Televisions (인터렉티브 디지털 TV용 웹브라우저의 설계)

  • Cho, Soo-Sun;Kim, Seon-Tae;Mah, Pyeong-Soo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2000.10a
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    • pp.351-354
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    • 2000
  • 인터렉티브 디지털 TV 는 기존의 텔레비전 기능에 인터넷 기능을 결합함으로써 TV 를 이용한 전자상거래, VOD 서비스, 표적 광고 등을 가능하게 한다. 이와 같은 서비스를 위해서는 TV 용 웹브라우저가 필수적인 응용 프로그램으로 요구된다. 본 논문에서는 일반 웹 컨텐트의 브라우징 기능 뿐만아니라 디지털 TV 의 데이터 방송 수신 기능이 포함된 디지털 TV 용 웹브라우저의 설계를 소개한다. 본 웹브라우저의 설계에서는 실시간 오디오/비디오 플레이어와의 연결성을 고려하였고 WebPIP, TV오버레이 등을 통한 방송 컨텐트와 웹 컨텐트의 통합 기능이 추가되었다.

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Personalized Advertisement and Recommendation Service in Agent-based Comparison Shopping System (에이전트 기반 비교쇼핑 시스템에서의 개인화된 광고와 추천 서비스 방안)

  • 김동휘;김순자
    • Proceedings of the Korean Information Science Society Conference
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    • 2000.04b
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    • pp.277-279
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    • 2000
  • 인터넷 쇼핑몰의 급증으로 각 쇼핑몰은 경쟁적으로 표적판매의 전략으로써 상품 광고나 쇼핑 정보 등을 회원들에게 e-mail로 제공해 주고 있지만 여러 쇼핑몰에 회원으로 가입되어 있는 인터넷 사용자들에게 이런 무분별하고 획일적인 광고는 오히려 번거로운 것일 수 있으며 더욱이 그 내용이 관심 밖의 것일 경우 무가치한 정보 공해에 지나지 않게 된다. 본 논문에서는 등록된 사용자의 프로파일 정보와 학습된 쇼핑패턴을 토대로 그 사용자의 관심도와 쇼핑이 필요한 시기를 예측하여 e-mail로 개인화된 광고 및 추천서비스를 제공하는 비교 쇼핑 시스템을 제안한다. 이를 위해 상품별 구매속성이 반영된 코드를 상품의 ID로 정하여 구매속성별 분류와 검색 및 갱신이 쉽고 정확하게 이루어지도록 하였고 별도의 학습 과정 없이 코드의 검색만으로 선별된 상품을 자동으로 광고와 추천하는 것이 가능하다.

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An Exploratory Study on Consumer Behaviors and Media Use in Age of Digital Convergence: Qualitative Approach by Focus Group Interview for Future Consumers (디지털융합 시대의 소비자 행동과 매체 활용에 관한 탐색적 연구 : 미래소비자 대상 표적집단면접법에 의한 정성적 접근)

  • Park, Ki-Ho;Kim, Yeon-Jeong
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.135-150
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    • 2010
  • In the age of digital convergence, it is expected that quality of life of human beings can be improved by converged devices and services. Researches concerning change of buying patterns and consumer behaviors in these contexts have to be progressed actively. To investigate future trend of consumer behaviors, we used focus group interview for Qualitative approach in the first step and then conducted questionnaire survey for experts in order to get validity and feasibility of research results. As result of research we suggested eight propositions by FGI for 20s target consumers. Additionally, on the basis of qualitative research, by questionnaire survey for 22 experts two perspectives of positive and negative views In future trends were proposed. Results can give lots of Implications and research motivations to academia, practices and workers in public policies who have interests in change of consumer behaviors, thinking styles, and life style under digital convergent environment.

Analysis of User Information Behaviors for the Improvement of Policy Information Services of National Library of Korea, Sejong (국립세종도서관 정책정보서비스 활성화를 위한 이용자 정보행태 분석)

  • Lee, Jongwook;Park, Sungjae;Choi, Jae-Hwang
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.3
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    • pp.111-128
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    • 2019
  • This study was conducted as part of an effort to vitalize policy information services (POINT) of National Library of Korea, Sejong. The authors examined information behavior and policy information service use behavior of policy information users and checked if there are any differences in information behavior by participants' occupations (public officials, researchers, and librarians). We carried out an online survey and collected 331 completed survey responses. Overall, the most frequently used type of material was research report, followed by journal article and monograph, etc. The participants frequently used search engines and policy information services to acquire policy information. Also, 47.7% of the participants were aware of and had usage experience of POINT. Furthermore, we found statistically significant differences in some aspects of policy information behavior and in perceptions toward POINT across participants' occupations. These findings suggest that National Library of Korea, Sejong needs to improve their services based on a better understanding on target users.

Effects of Comprehensive Nursing Service on the Nursing Performance, Job Satisfaction and Customer Orientation among Nurses (포괄간호서비스 병원 시범사업이 간호사의 간호업무성과, 직무만족 및 고객지향성에 미치는 효과)

  • Yeun, Young-Ran
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.1
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    • pp.317-323
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    • 2015
  • This study examined the effects of the Ministry-of-Health-and-Welfare-initiated comprehensive nursing service on the nursing performance, job satisfaction, and customer orientation among nurses. The participants were nurses working in a running hospital without a patient-sitter in S city (Experimental group=57, Control group=55). The data was collected at 1 and 6 months following a pilot program and analyzed by SPSS using a Chi-squire test, t-test, Kolmogorov-Smirnov test and ANCOVA. The experimental group showed significantly better nursing performance, job satisfaction, and customer orientation than the control group. This finding can be used to establish the criteria for systematizing comprehensive nursing service.

Digital Forensic Model Suitable for Cloud Environment (클라우드 환경에 적합한 디지털 포렌식 수사 모델)

  • Lee, Gymin;Lee, Youngsook
    • Convergence Security Journal
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    • v.17 no.3
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    • pp.15-20
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    • 2017
  • Cloud computing is a service that to use IT resources (software, storage, server, network) through various equipment in an Internet-enabled environment. Due to convenience, efficiency, and cost reduction, the utilization rate has increased recently. However, Cloud providers have become targets for attack Also, Abuse of cloud service is considered as the top security threat. The existing digital forensic procedures are suitable for investigations on individual terminals. In this paper, we propose a new investigation model by analyzing the vulnerable points that occur when you investigate the cloud environment with the existing digital forensic investigation procedure. The proposed investigation model adds a way to obtain account information, and can apply public cloud and private cloud together. Cloud services are also easily accessible and are likely to destroy digital evidence. Therefore, the investigation model was reinforced by adding an account access blocking step.

The Effect of Service Experience on Behavioral Loyalty in Luxury Restaurant Service Setting : The Causal Role of Cognitive Satisfaction and Emotional Attachment (고급레스토랑의 서비스경험이 행동충성도에 미치는 영향 : 인지만족과 정서애착의 인과적 역할)

  • Choi, Chuljae
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.1-15
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    • 2021
  • Due to long-term social distancing due to the spread of COVID-19, business trends of restaurant companies are being implemented in accordance with the changed environment such as packaging and subscription. However, even in this environment, upscale restaurants are generating high profits by trying to differentiate themselves from existing restaurants by providing high-quality services with the best facilities. Therefore, this study describes how customers' experience of upscale restaurant service influences behavioral loyalty. That is, the purpose of this study is to determine the effect of service experience on cognitive satisfaction and emotional attachment, and to examine the causal role of cognitive satisfaction and emotional attachment by confirming the relationship between these constructs and relationship commitment and behavioral loyalty. To verify this, data were collected through face-to-face interviews with 300 consumers who recently used a upscale restaurant. Of the collected data, 275 copies(91.6%) were used for the final analysis, and inaccurate or erroneous data among 25 response sheets were excluded. In this study, the validity and reliability of the data were checked and the research hypothesis was verified by using SPSS 21.0 and AMOS 20 statistical package. Frequency analysis was performed to confirm the demographic characteristics of the respondent. Structural equation model analysis(SEM) was used to confirm the fit of the research model and to verify the research hypothesis. As a result of the research hypothesis analysis, it was found that service experience had a positive effect on cognitive satisfaction, and cognitive satisfaction had a positive effect on emotional attachment, relationship commitment, and behavioral loyalty. Also, it was found that emotional attachment had a positive effect on relationship commitment and behavioral loyalty, and relationship commitment had a positive effect on behavioral loyalty. However, service experience did not affect emotional attachment. With this study, marketers and managers of upscale restaurants such as hotel restaurants need to accurately select their target audience, understand their service needs, and then present the appropriate service to them. In addition, they should not only induce cognitive satisfaction by providing excellent service to their customers, but also identify moments of truth and present appropriate services so that satisfied customers can strengthen their emotional attachment. In addition, it is necessary to strengthen the relationship with their firms by forming friendly relationships with customers who have high emotional attachment, and also to induce relationship commitment so that such customers have a strong sense of belonging and attachment to their firms.

A study on the user experience of mobile Fintech service in Z generation -Focused on KakaoPay and Toss- (Z세대의 모바일 핀테크 서비스 사용자 경험 연구 -카카오페이와 토스를 중심으로-)

  • Chung, Seung-Jae;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.315-320
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    • 2020
  • This study is a study on the user experience of mobile Fintech service of the Z generation, and the past Finance was one of the industries that users felt difficult. However, the Z generation, who grew up in the digital environment, feels comfortable with mobile payment. This study is limited to Kakaopay and Toss, which are representative domestic Fintech services, and aims to suggest the direction of domestic Fintech services in the future. A total of 8 subjects were interviewed by the target group interview and the survey was conducted simultaneously. As a result of the study, Z generation was greatly influenced by various factors such as corporate brand, image, character, and event in addition to economic aspect. Also, it is considered most in the field of reliability and value, so a strategy is needed to secure it. In the future, we expect the development of Fintech service reflecting the needs of Z generation that will lead consumption in the future.

A Methodology of Identifying Ubiquitous Space Services for U-City Requirement Analysis (U-City 요구분석을 위한 유비쿼터스 공간 서비스 인식 방법론 개발)

  • Kwon, Oh-Byung;Kim, Ji-Hoon;Choi, Keun-Ho
    • Information Systems Review
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    • v.8 no.1
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    • pp.141-158
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    • 2006
  • Recently, developing U-City as an integrated set of ubiquitous space services has been regarded as a promising field in realizing ubiquitous computing technology. However, well organized requirement analyses of U-City to declare what kinds of ubiquitous space services are needed and which ubiquitous computing technology should be incorporated to come up with the needs are still insufficient. Hence, the aims of this paper are to propose a set of unique U-City construction philosophies and to analyze which services should be offered in the ubiquitous space services in U-Cities. A field survey to the citizens who are potential end users of the ubiquitous space services was conducted to analyze the success factors of U-City using CSF methodology. Focused group interview with professionals in the field of ubiquitous computing technology in Korea was then performed to identify the relationship of the ubiquitous space services and the critical success factors.